1 Michigan Crossroads Council Camps Michigan Crossroads Council - - PowerPoint PPT Presentation

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Michigan Crossroads Council Camps Michigan Crossroads Council Camps

The Camping Trail…Cornerstone of Scouting

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One Team: We are Michigan Scouting One Goal: “More youth to Camps... More youth to Our Camps” One Plan: Make our Camps the “Best in the Midwest”

Michigan Crossroads Council Camps Michigan Crossroads Council Camps

Michigan Scout Camping Vision

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“Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them to results.” ‐ Peter Drucker “Two people from different parts of the company can be talking about the same things and not realize it because they use different terminology.” Paul Brink, Dow Chemical

Retention, Retention, Retention

MIScouting Camping Goals 2018‐2020

Market Our Camps

• Run our camps with optimum utilization for both Scouting and
• utside groups.
• Target key prospects. (Cub/Boy Scout Units/Family/Venturing/Outside

Organizations)

• Expand recruitment of out of Council units. Become “destination”

Camps.

• Develop more Venturing and Family camping opportunities
• Establish creative incentive programs to fit customer needs. (Camp

Year Round)

• Develop world‐class promotional materials/programs.
• Provide "Legendary" customer service to "Keep them coming back!"

MIScouting Camping Goals 2018‐2020

Develop Strong Staffs

• Recruit and retain excellent camp leadership that is active

year around to support full year programs.

• Early commitment for Camp Leadership teams.
• Develop "Campmaster" support program for all camps
• Establish year‐round marketing effort with

committee/staff/OA.

• Appropriate pay for expected high performance.

Organize Strong Active Camping Committee Using COPC

• Keep the Committee Chairmen focused on District camping

needs.

• Every District with active camp committee with at least

chairman plus 2. (C+2)

• Recruit key at‐large members with critical skills. (Website,

marketing, trade skills)

• Recruit liaisons members for out of council councils.
• Provide timely information and marketing materials for

committee members.

• Establish Recognition Program for performance.
• Conduct onsite visits to every unit not using our programs.

MIScouting Camping Goals 2018‐2020

MIScouting Camping Goals 2018‐2020

Produce A Fiscally Sound Camp Program

• Explore all options to make our camps self‐sufficient.
• Beat yearly budget objectives. Target “zero” subsidy 2018,

+10% 2020

• Evaluate and analyze all programs for return on resources.
• Ensure quality food, programs, equipment and facilities.
• Prepare long‐range camp/properties plan to meet Council

Strategic Plan.

• Develop Maintenance/Capital Requirement – On‐going

with 3‐Year Outlook (ABC)

• Develop new exciting programs to satisfy new interests,

new membership.

MIScouting Camping Goals 2018‐2020

Be a Working Partner With All Council Functions

• Communicate effectively and support one another's

efforts to support Scouting in our region.

• Engage FSCs in Commitment to Michigan Scout Camping
• Meet quarterly with key committee chairmen to share

goals/programs and progress.

• Communicate all activities to committees that have direct

contact with units.

• Establish close relationships with unit commissioners to

carry the camping message.

IN SUMMARY IN SUMMARY

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Scouting’s Outdoor Learning Laboratory Scouting’s Outdoor Learning Laboratory

Michigan Crossroads Council Camps Michigan Crossroads Council Camps

Words count! Use the Words!

• “Prepared. For Life.”

Leadership, Learning, Service, Adventure

• “Scouting provides life changing

experiences you can get anywhere else.”

Words count! Use the Words!

• “We are Michigan Scouting”
• We are a “Council”, Not MCC, FSCs

and MCC Camps

• Our “Michigan Scout Camps”

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Michigan Crossroads Council Camps Michigan Crossroads Council Camps

Vice‐President Camping & OP

Advisory Team Properties Chm Program Chm Environment Chm Promotion Chm Professionals

Council Camping Committee

Finance Chm Mkt/Com Chm