1 st semester ENG NGLI LISH SH LA LANG NGUAGE AGE Topic 41: - - PowerPoint PPT Presentation

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1 st semester ENG NGLI LISH SH LA LANG NGUAGE AGE Topic 41: - - PowerPoint PPT Presentation

ACADEMIC LYCEUM INTERNATIONAL HOUSE TASHKENT 1 st semester ENG NGLI LISH SH LA LANG NGUAGE AGE Topic 41: English Pupils book 11. Unit 5. Market economy. Lesson 1. What is marketing? Match these phrases to their definitions:


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1st semester ENG NGLI LISH SH LA LANG NGUAGE AGE

ACADEMIC LYCEUM “INTERNATIONAL HOUSE – TASHKENT”

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Topic 41: English Pupil’s book 11. Unit 5. Market economy. Lesson 1. What is marketing?

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Match these phrases to their definitions: market research, market leader, market share, target market

1) The _______________ of a product or service is the group of people it is aimed at e.g. students, businesspeople, car owners. 2) The __________________ that a company has is the percentage of the total sales it makes, for that particular product or service. e.g. If company X sells 24% of all soft drinks, they would say: “Our company has a 24% ____________.” 3) _________________ involves carrying out surveys or using other methods to find out the opinions

  • f your target market, so that you can make better decisions when designing your product and

marketing strategy. 4) The _______________ is the company whose product or service outsells the products or services

  • f its competitors. e.g. Coca-Cola is the ______________ in the global soft drinks industry.