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What do we know about podcast listening?
Broadcast Live streams NPR podcasts Station on- demand audio*
Total listening hours, Spring 2015
Podcasts are still a small part of total listening hours to public radio
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CONFIDENTIAL
These are rough estimates based on not quite apples-to-apples comparisons * Incomplete data. Includes podcasts & audio segments from 163 stations, but not the biggest podcast producers (WNYC, TAL, etc.) ? 3
Our live streams are currently flat
1 2 3 4 5 6 5 10 15 20 25 Apr-13 Aug-13 Dec-13 Apr-14 Aug-14 Dec-14 Apr-15 Aug-15 Cume in millions Hours in millions
Total listening hours and cume for 244 streams, 6am-12am Mon-Sun, Triton
Come to our PubMetrics webinar Dec 2 for a deeper analysis!
CONFIDENTIAL
Total listening hours and streaming cume aren’t changing much year over year
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NPR podcast hours downloaded have grown 45% year over year
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000 6/8/14 8/10/14 10/12/14 12/14/14 2/15/15 4/19/15 6/21/15 8/23/15
Total hours downloaded for NPR strategic podcasts, Splunk
Invisibilia (and coattails)
Reminder: All we know is downloads, not actual listening. About two-thirds of downloaded podcasts actually get heard (Spring Edison/NPR podcast survey).
CONFIDENTIAL
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NPR podcast users have increased 21% year over year
500,000 1,000,000 1,500,000 2,000,000 2,500,000 6/8/14 8/10/14 10/12/14 12/14/14 2/15/15 4/19/15 6/21/15 8/23/15
Total unique downloaders of NPR strategic podcasts, Splunk
Podcasts are attracting new audience to public radio as well as more listening from existing audience
CONFIDENTIAL
- NPR Digital Services launched a measurement
service for station podcasts and audio segments in January
- 163 stations now participating
- But the following data doesn’t include most major
stations and their big podcasts (WNYC, This American Life, etc.)
Station on-demand audio listening
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