2018 Headliner Derek Hough from Professional ballroom dancer, - - PowerPoint PPT Presentation

About the event…

The 4th annual Best Years Expo at Gillette Stadium will be an action packed and entertaining day featuring exhibits, seminars, entertainment, demonstrations and celebrity appearances for Boston-area residents age 50+ enjoying their best years.

Presented in partnership with DEMONSTRATIONS Cass School experts create a seasonal flower display EXHIBITORS Showcase your product or service and generate qualified leads ENTERTAINMENT Classic Cars on display, live music, interactive games and more FUN & INTERACTIVE ACTIVITIES Activities also include gaming & casino area, virtual sports and more BRUSH WITH CELEBRITY Enjoy interviews & photos ops (above) Barry Williams poses with fans CELEBRITY HEADLINERS Once in a lifetime experiences like meeting and mingling with celebrities including Henry Winkler in 2015, Florence Henderson in 2016 and Don McLean in 2017 2,500 + ATTENDEES Best Years Expo is free and open to the public

2018 Headliner

Professional ballroom dancer, choreographer, actor and singer, Derek Hough is well known for his work on ABC’s Dancing with the Stars, winning a record six seasons. He has two Emmy Awards for Outstanding Choreography. Hough has also starred in various stage productions, has a recurring acting role on a popular television series and is the best selling author of Taking the Lead.

Derek Hough from Dancing with the Stars

$1 million Promotional Campaign!

GateHouse New England has tremendous capability to promote the expo – we will run an 8-week multimedia promotional campaign to drive attendance, recognize our sponsors, and generate excitement for the event! Leading up to the Expo on October 20…

• Promotional ads across our 8 daily and 100 weekly newspapers with a

total circulation of 517,000, reaching an audience of 1.7 million each week throughout Central & Eastern Massachusetts

• Over 500K digital impressions across the GateHouse New England,

Telegram & Gazette and Wicked Local network of 168+ news websites. Includes ads targeted specifically to age 50+ Boston-area residents through

• ur extended network of sites
• The Best Years Expo Website featuring key event information will 


highlight the sponsors

• Email Blasts promoting the event targeted to area residents 50+

Expo Promotion

Expo Guide

Expo Guide

We will publish a comprehensive Best Years Expo show guide which will include event details, sponsor information and ads, relevant content and an event layout and map. This guide will be inserted into 22 publications the week prior to the Expo and handed out to all attendees for free.

Expo Guide inserts in 6 daily publications on Thursday, October 11 and 16 weeklies week of October 8, totaling nearly 140,000 households. Daily Publications:

The Herald News Taunton Daily Gazette MetroWest Daily News Milford Daily News The Enterprise The Patriot Ledger

Weekly Publications:

Country Gazette Canton Journal Dedham Transcript Easton Journal Mansfield News Medfield Press Norwood Bulletin Sharon Advocate Walpole Times Bridgewater Independent Stoughton Journal Westwood Press Dover-Sherborn Press Needham Times Newton Tab Wellesley Townsman

Presenting Sponsorship ADVERTISING BENEFITS

• Men1on from ini1al press release forward in all

public correspondence as Best Years Expo presen1ng sponsor

• Logo prominently featured in 8 weeks of print ads

across more than 100 daily and weekly publica1ons in Central & Eastern Mass, with an audience of 1.7 million

• Logo prominently featured on over 500K digital

impressions across the GateHouse New England network of 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites

• Full color back page ad in Expo Guide
• Full page story about your business in Expo Guide
• Prominent inclusion on event website
• Inclusion in mul1ple eblasts
• Addi1onal 2 half page ads to use at your discre1on to

connect with over 1 million GateHouse New England readers

EVENT BENEFITS

• 500 square feet of exhibitor space
• Logo prominently featured on event signage
• Opportunity to address crowd at stage
• 20 meet & greet passes with celebrity guests
• Access to registered a[endee database

Presenting Sponsorship Valued over $250,000 Investment $35,000

Premier Sponsorship ADVERTISING BENEFITS

• Logo inclusion in 8 weeks of print ads across more

than 100 daily and weekly publica1ons in Central & Eastern Mass, with an audience of 1.7 million

• Logo inclusion on over 500K digital impressions

across the GateHouse New England network of 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites

• Full color, full page ad in Expo Guide
• Half page story about your business in Expo Guide
• Logo inclusion on event website
• Inclusion in mul1ple eblasts
• Addi1onal 2 quarter page ads to use at your

discre1on to connect with over 1 million GateHouse New England readers

EVENT BENEFITS

• 300 square feet of exhibitor space
• Logo featured on event signage
• Opportunity to address crowd at stage
• 15 meet & greet passes with celebrity guests
• Access to registered a[endee database

Premier Sponsorship Valued over $55,000 Investment $15,000

Gold Sponsorship ADVERTISING BENEFITS

• Logo inclusion in 8 weeks of print ads across more

than 100 daily and weekly publica1ons in Central & Eastern Mass, with an audience of 1.7 million

• Logo inclusion on over 500K digital impressions

across the GateHouse New England network of 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites

• Full color, half page ad in Expo Guide
• Quarter page story about your business in Expo

Guide

• Logo inclusion on event website
• Inclusion in mul1ple eblasts
• One addi1onal quarter page ads to use at your

discre1on to connect with over 1 million GateHouse New England readers

EVENT BENEFITS

• 200 square feet of exhibitor space
• Logo featured on event signage
• Opportunity to address crowd at stage
• 10 meet & greet passes with celebrity guests
• Access to registered a[endee database

Gold Sponsorship Valued over $30,000 Investment $9,500

Silver Sponsorship ADVERTISING BENEFITS

• Business name listed on 8 weeks of print ads

across 25 daily and weekly publica1ons in Central & Eastern Mass, with an audience of 1.7 million

• Full color, quarter page ad in Expo Guide
• Logo inclusion on event website
• Inclusion in mul1ple eblasts
• One addi1onal 15-inch ad to use at your

discre1on to connect with over 1 million GateHouse New England readers

EVENT BENEFITS

• 100 square feet of exhibitor space
• Logo featured on event signage
• Opportunity to address crowd at stage
• 10 meet & greet passes with celebrity guests
• Access to registered a[endee database

Silver Sponsorship Valued over $12,000 Investment $5,000

Exhibit Booths Invest in a Best Years booth …

Connect with thousands of boomers

Standard Exhibit - $1,099

• 100 square feet of exhibit space
• 6’ table with linen and 2 chairs provided
• ⅛ page b&w ad in expo guide inserted into mul1ple papers with

distribu1on of 140,000

Double Exhibit - $1,599

• 200 square feet of exhibit space
• Two 6’ tables with linens and 4 chairs provided
• ⅛ page b&w ad in expo guide inserted into mul1ple papers with

distribu1on of 140,000

Early bird special offer

Book by July 31, 2018 and upgrade your ad to quarter page

Join us and our partners

Join these quality businesses that sponsored recent Wicked Local events!

Your

• pportunity to

connect with area boomers and seniors LIVE!

DENTAL IMPLANTS & PERIODONTICS

The Best Years Opportunity

33% of our

• nline

audience is age 55+ These newspapers reach more than 953,000 adults age 50+

Source: Scarborough Research, Boston R2 2017, cume readership: comScore, March

• 2018. AARP & Oxford Economics

September 2016 The Longevity Economy Report. Borell Compass 2018

111 Million Americans aged 50 and

• lder

$5.6 Trillion spent on consumer goods and services by those aged 50 + $257 Million was spent

• n Event Marketing in

2017 in the Boston market More than 215,000 adults in the Eastern Massachusetts market plan to retire in the next year

The Power of Event Marketing