22:010:622 Internet Technology and E-Business Dr. Peter R. Gillett - - PowerPoint PPT Presentation

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22:010:622 Internet Technology and E-Business Dr. Peter R. Gillett - - PowerPoint PPT Presentation

22:010:622 Internet Technology and E-Business Dr. Peter R. Gillett Associate Professor Department of Accounting & Information Systems Rutgers Business School Newark & New Brunswick Dr. Peter R Gillett March 26, 2003 1 Overview


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March 26, 2003

  • Dr. Peter R Gillett

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22:010:622 Internet Technology and E-Business

  • Dr. Peter R. Gillett

Associate Professor Department of Accounting & Information Systems Rutgers Business School – Newark & New Brunswick

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March 26, 2003

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Overview

Digital Transactions E-Payments Business Models on the Web Auctions and Brokerage Virtual Communities E-Commerce Hubs Marketing & Purcahsing

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Issues for Digital Transactions

Key Issues

Privacy

Eavesdropping & spying Rights?

Protection against impersonation Message Integrity Non-repudiation

Authentication and Certification Authorities

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E-Payment Systems

Electronic Cash

Online Offline

Electronic Wallets Stored Value Cards

Smart Cards

Credit and Charge Cards

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E-Payment Systems

“The State of the Art in Electronic Payment Systems”

(http://www.semper.org/sirene/publ/AJSW_97PayOver.IEEE.pdf)

Check-like systems: ATM, Credit/Debit Cards Integrity and authorization Out-band authorization (‘phone, mail, . . .) Password authorization (Digital) signature authorization Confidentiality

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E-Payment Systems

Allow micro-payments! Will micro-payments facilitate many of the

present day Internet models?

The cost of cutting a physical check and the cost

to Visa/MC, etc.

Key attacks:

Fake terminal Freshness and replay (using nonces)

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Three Key Needs for Digital Cash

Privacy Authenticity Non-repudiation

Key features of “legacy” cash

Portable Recognizable Readily accepted Transferable Untraceable Anonymous Changeable

Why Digital Cash?

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Why Digital Cash?

E-Cash: usual payment system, but

untraceable and anonymity

Generally, digital cash is implemented

using Public Key Systems!

What problems are posed with anonymity?

Is digital cash counterfeiting worse then the

usual physical counterfeiting?

What are some other risks of digital cash?

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Digital Cash: Cons

Token Forgery Multiple Spending (oh, that disk crash!) Social Costs

Ease of spending it all, very easily

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Digital Cash: Pros?

The right thing for the Internet Get rid of the dirty money, etc. Perhaps, some of anonymity should be

eliminated!

In fact, each piece of paper money we

have does have a unique number on it

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Cryptography for Digital Cash

The need for a banking intermediary Simple withdrawal

Alice sends a withdrawal request to the bank The bank creates and digitally signs an e-coin The bank sends the coin to Alice and debits her

account

The hard part is person-to-person transactions

simulating me handing my friend $5

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Cryptography for Digital Cash

Payment from Alice to Bob

Alice emails Bob the e-coin Bob forwards the e-coin to the bank The bank verifies its own e-signature The bank verifies the e-coin has not already been

spent

Bank marks the e-coin as “spent” Bob’s account gets the money Bob gives Alice the bicycle . . .

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Cryptography for Digital Cash

Blind Signatures! Zero-Knowledge Proofs

Prove you know something without revealing

it!

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Digital Cash

Checkfree Clickshare Digicash (eCash) eCoin.Net InternetCash Millicent PayPal Scrip

Beenz Flooz

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Digital Cash and Banks

Transferability issue with multiple banks

Swedish Mail (SM) and Mark-Twain Bank (MT)

propose digital cash

How are these currencies transferable? At what rates? Who verifies the transfer?

Traditional cash: the payer’s default does not

tarnish the cash!

Hopefully, central banks will not default

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Digital Cash and Banks

Ramifications of bank’s liability for digital

cash?

May cause different “exchange” rates! Key is international use of banks

National settlement systems By-and-large: internationally no loss-sharing

agreements

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Too many forms of Digital Cash?

Host of payment systems, cryptography

protocols, etc.

Credit cards have limited individual liability

in the US

Need for a common protocol? International clearing houses?

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Economic Consequences of E-Cash

Opportunity for small business?

For individuals to use it, it must be cheap and

accessible

Also, for B2B, to a lesser extent

Issues of taxation Money laundering Exchange rates State/country money supplies Cross-country financial crisis

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Economic Consequences of E-Cash

Very low cost transactions Micro-payments possible Large transactions made up of many smaller

transactions

No borders and no records! Most of our money is already electronic in many

ways

World currency?

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Economic Consequences of E-Cash

Is digital-cash a form of privately issued

currency?

Can a bank in some far-away land have valid

cash all over the world?

The possibility of confusion abounds! Whose cash will you accept? Can a central bank act as a meta-intermediary

for all e-cash transactions?

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Electronic Wallets

Server-side Client-side Store

Shipping and billing information Credit cards names, numbers, expirations Electronic cash

Competing Standards

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Smart Cards

What is a Smart Card? Embedded chip for cryptography and storage of

cash

Most are made in Gemenos, France Economics:

2000: $2.4 Billion, 2004: $8 Billion Cellular? Popular in Europe for years Big US players getting in…

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Smart Cards

How do they work? Store either or both

Amounts ID for accounts (less common)

Problems:

Readers and other devices, cumbersome and

costly

Theft?

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Smart Cards: Pros and Cons

Pros

Security Ease of use

Cons

Hardware Peer-to-Peer hard

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E-Payment Systems

Advantages of Credit Cards

Fraud protection Worldwide acceptance Currency conversion Convenience Deferred payment

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E-Payment Systems

Disadvantages of Credit Cards

Not everyone can get one! Merchants need to become authorized Set-up costs and procedures for merchants Transaction fees preclude minor purchases Generates information trail on purchasing

patterns, locations, etc.

Security concerns

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Business Models on the Web

Brokerage Advertising Infomediary Merchant Manufacturer Affiliate Community Subscription Utility (fee-for-transaction) Disintermediation and reintermediation

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Business Models on the Web

Which are B2B and which are B2C? In either light, which are really new to the

Internet and which are add-ons to brick and mortar businesses?

Which will survive?

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Auctions and Brokerage

Why so important on the Internet? Five key elements of auctioning

Offer in various states: final offer, all or none,

etc.

Many participants, buyers, sellers, etc. Open information exchanges Well defined process flow Settlement and confirmations well defined

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Auctions and Brokerage

Auction Types

English (Open-cry) auction: start low, encourage

competition

Yankee auctions Dutch auction: start with a “high price” and keep

lowering it

Vickrey auction: the auction winner gets the item at

the second highest bid price

Double auctions: stock markets Sealed Bid Auctions and the Internet

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Auctions and Brokerage

Pros of Auctions

Many bidders Information Buyers and sellers benefit Others?

Cons of Auctions

Location (not on the Internet) Others?

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Virtual Communities

Most are B2C strategy implementations Some B2B have taken hold Milacron Milpro example: machine tools and lots

  • f small customers

Site includes:

Catalogue Ordering, tracking and locating services Machinery flea-market Discussion rooms

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Virtual Communities

What advantages does Milacron get?

Customers (B2B, no less!) stay longer Check site regularly Sticky web site Build customer loyalty Get the opinions of diverse customer base Branding using a web site

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Virtual Communities

Advertising and sponsorship models? Very sticky Information gathering Opportunity to sell and build a brand

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B2B E-Commerce Hubs

Dell and Cisco: disintermediate middlemen

Sell direct over the Internet

Are e-hubs becoming the new middlemen? Estimated $20 Billion in 2002 e-hub commerce B2C hubs are one-way hubs (Sarnoff networks) B2B hubs are often two-way hubs (Metcalfe

networks)

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B2B E-Commerce Hubs

It is argued that the benefit of B2C hubs

increases linearly with regard to the number of customers

The B2B hubs increase in square terms to

benefit all participants

The issue is point-to-point: the B2B hubs focus

  • n moving information/goods between different
  • businesses. The B2C focus on moving

goods/information to consumers

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B2B E-Commerce Hubs

Amazon: for the consumer no difference if 100

customers or 1 million.

For an industrial auction, the more suppliers and

customers the better

Also, true on eBay Domain expertise Customer acquisition and retention Many more efficiencies than in traditional

situations

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E-Hub Types

Contextual market places Vertical e-hub: v-hub

Focuses on one industry Why?

Functional e-hubs

Focus on same function or business operation Why?

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V-Hubs

Examples: Altra Energy, brand-x.com,

cattle offerings world wide, chemdex, sciquest, e-steel, flora-plex, imx mortgage, paperexchange, plasticsnet

Likely success

If large amount of fragmentation between

buyer and sellers

If big inefficiencies in supply chains

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V-Hubs

Success factors

Can create critical mass of suppliers and

buyers

Domain knowledge and industrial deals Information organization: master catalogues,

specifications

Ability to leverage v-hubs offerings

Industry trade groups, etc.

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F-Hubs

Examples: I-mark.com, processors.com,

mro.com, employease.com, celarix.com, bicdom.com, adauction.com, youtilities.com

Likely successes

Standardization of industry or area Workflow and process knowledge expertise Complement process automation Ability to customize processes for each firm served

Different industries do things differently

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Marketing, Sales and Promotion

Creating Web presence

Web presence goals

Meeting the needs of Web Site visitors Trust and loyalty Usability testing Identifying and reaching customers Creating and maintaining brands

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Purchasing and Support

Purchasing Procurement Logistics EDI

ASC X12 Standards

VANs Open EDI via the Internet

New standards?

Financial EDI - EFTs

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Purchasing and Support

Supply Chain Management

Value creation Technology

Software

ERP B2B Commerce Software Supply Chain Management Software

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Purchasing and Support

Supply Chain Management via the Web

Share information about customer demand Rapid notification of design changes and adjustments Provide specifications and drawings more efficiently Faster processing of transactions Reduce the cost of handling transactions Reduce errors in entering transaction data Share information about defect rates and types