2225 March 2020 Paris, Porte de Versailles An event Organized by - - PDF document

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2225 March 2020 Paris, Porte de Versailles An event Organized by - - PDF document

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2225 March 2020 Paris, Porte de Versailles An event Organized by FRANCHISE EXPO PARIS: YOUR HIGH QUALITY BROKER 500 35 000+ brands Franchise candidates THE 3 (VERY GOOD) REASONS TO PARTICIPATE AT THE MAJOR FRANCHISE SHOW 01 02 03

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SLIDE 1

22–25 March 2020

Paris, Porte de Versailles

An event Organized by

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SLIDE 2

THE 3 (VERY GOOD) REASONS TO PARTICIPATE AT THE MAJOR FRANCHISE SHOW

01 02 03

FRANCHISE EXPO PARIS: YOUR HIGH QUALITY BROKER

500

brands

35 000+

Franchise candidates

80% of visitors, appreciate the live show

contact

THE SHOW, A MUST FOR YOUR DEVELOPMENT

After their own website, brands consider Franchise Expo Paris as the best way to meet and recruit franchisees

For 68% of the exhibitors, the show

allows them to meet candidates with various profiles

@

A 100% DEDICATED TEAM

Your customer service helps you preparing the show to optimise your return on investment

> Contact-us

Sales team Marketing, Communication & contents team Technical team Adminis- tration Direction

ACCELERATE YOUR FRENCH & INTERNATIONAL DEVELOPMENT

Meet qualified profiles which will become your futur franchisees

ENHANCE THE AWERENESS OF YOUR BRAND & REINFORCE YOUR IMAGE

Display your brand to a captive target

INTRODUCE YOUR CONCEPT & COMPETITIVE AVANTAGES

Stand out from others and put forward your assets

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SLIDE 3

EXHIBITORS PROFILE

"The 2019 edition of Franchise Expo Paris was a great success for us with 7 candidates who signed following the show. It also allowed us to be more visible for our future international development. It's awesome. A big thank you to the Reed Expositions team for this great edition :) " Bagel Corner "The show: Franchise Expo, remains a unique and referential place to be where you can develop fame and potential-development for a sign or a concept. We were able to present an innovative concept-store of two franchises’ partners "Soraya and Ju'Sto", with complementary and clever seasonings. […] There is no lack of success and there are numerous of projects both in France and abroad. Thanks to Reed Expositions teams for their availability and their help. " Soraya and Ju'Sto Exhibitors plan to open 6 franchises on average following their participation 65% of the exhibitors are very or totally satisfied of their participation

572

exhibitors

Satisfied exhibitors

  • 500 exhibiting brands developing their network
  • 6 local authorities
  • 23 FFF experts
  • 8 banks
  • 35 media & institutional partners

Auto/Moto/Bicycles 7% Construction 5% Beauty/Health/Fitness 10% Food shops 9% Specialized outlets 9% Deco/Household goods 7% Hotels/Restaurants 19% Real estate 5% Food retail 7% Fashion/Pers. items 6% Services 17%

All sectors represented

Proportional representation of all sectors compared to the franchise market Virtual visit

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SLIDE 4

VISITORS WITH VARIOUS PROFILES HIGH QUALIFIED AND MOTIVATED CANDIDATES

34 844 VISITORS

Corporate executives or managers looking to branch out on their own No professional

  • ccupation

Independant retailers

65%

Of new visitors every year

52%

PARIS AREA

48%

PROVINCE

8% INT.

GOALS

75%

Wish to shape their project within a year

1 on 3 visitors

Have an investment capacity higher than 75K€ (excluding loans)

Visitors visit

9 stands

  • n average

59% of the visitors spend 1 day on average

  • n the show

67% of the visitors are very satisfied of

their visit

SATISFIED VISITORS 7% 30% 47% 16%

Others

70%

Become a franchisee or would like to get more information about building its own business

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SLIDE 5

A SHOW THAT ANSWERS VISITORS REQUESTS All sectors represented An adapted visitors route 4 DYNAMICS DAYS

Sunday

21% 28% 31% 20%

Monday Tuesday Wednesday

Visitors breakdow by day CONFERENCES & WORKSHOPS 147 hosts and speakers 7,857 auditors 4 areas: Franchise workshop, Franchisor workshop, Franchise school, Entrepreneur’s Village And visitors are both looking for new concepts to be developed in franchise (61%*) and meetings with market’s leaders (63%*).

*satisfaction rate on the criteria’s importance

92

  • 1. I want to

start my business

ENTREPRENEURS

VILLAGE

  • 2. I want to

start it in Franchise CONFERENCES & WORKSHOPS

  • 3. I am

willing to hear testimonials FRANCHISEE TESTIMONIALS

  • 4. I look for a

brand that suits me STANDS

  • 5. I want to

finance my project BANK VILLAGE

  • 6. I have a

concept and want to duplicate it FFF EXPERTS VILLAGE

  • 7. I select all

the collected information WORKSHOP

« 5 questions before leaving »

Bank Village Business Lounge & LeClub FFF experts Village Spanish pavilion Hotels-Restaurants Food shops Food retail Fashion and personal items Beauty, Health & fitness International village Entrance Conference area Snack bar Restaurant Cloakroom Organizer office & Business Center Fédération française de la franchise

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SLIDE 6

INTERNATIONAL PAVILIONS

  • An Italian Pavilion which introduced around 20 brands.

And the International Village with Pavilions from Malaysian, Canadian, English, American, Brazilian, Russian and Lebanese

INDIVIDUALLY

Belgium, Brazil, Canada, Czech Republic, Hong Kong, Hungary, Ireland, Italy, Germany, South Korea, Spain, United States, Lebanon, Luxembourg, Malaysia, Monaco, Netherlands, Portugal, Russia, Switzerland, Turkey, United Kingdom… To conquer French, European and international markets, brands from all over the world come at Franchise Expo Paris to recruit their candidates.

27%

International brands from 27 countries

155

International concepts

International visitors breakdown by continent

  • Belgium
  • Morocco
  • Swiss
  • Great Britain
  • Italy
  • Spain
  • Ukraine
  • Algeria
  • United States
  • Senegal

FRANCHISE EXPO PARIS : THE MOST INTERNATIONAL FRANCHISE SHOW IN THE WORLD

FOREIGN CONCEPTS INTERNATIONAL VISITORS

3,000

International visitors 101 nationalities represented

  • f the

international visitors have a franchising or Master franchising project

65%

FOREIGN DELEGATIONS COMING EITHER BY

LeClub program is an exclusive VIP community available to selected investors, multi units franchisees, master franchisees

  • r

entrepreneurs motivated to develop a franchise or a master franchise.

3,5%

1,56%

19,47%

66,12%

3,43% 5,3%

0,62%

OR

~

Anglais

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SLIDE 7

A MASSIVE COMMUNICATION PLAN

RADIO

National plan at prime time on leaders French broadcasts: France Inter - France info (the morning) and RTL (the evening)

INTERNET

Keywords campaign Google in France and in Europe + acquisition campaigns + inbound marketing + social networks communication + display and editorial on major general public sites

PAPER PRESS

Special operations with “L’Equipe”, “Le Figaro” and “Le Parisien” + a display and advertorial campaign

  • n more than 90 supports:

consumer, sectorial, professional and international press

DIRECT MARKETING

almost 3 000 000 sent messages

DISPLAY

  • n the belt highway at the Parc

des Expositions Porte de Versailles and in shop and in front of Monoprix shops Let's create the Franchise Expo Paris community together and tweet, like, share, comment! #Franchise_Expo Franchise Expo Franchise Expo Paris

3 AWARDS FOR REWARDING BRANDS

LES RÉVÉLATIONS DE LA FRANCHISE Identifies and supports promising networks whose distribution or services concepts are the best performing and most innovative on the market. LES COUPS DE CŒUR Distinguished franchise networks (the entity formed by the franchisor and all franchisees) for their strategy and performance. QUI SERA LE FRANCHISEUR LE PLUS AUDACIEUX ? L’Officiel de la Franchise and Territoires & Marketing co-

  • rganize the most audacious

franchisor's contest to promote franchise entrepreneurship.

+650

Press coverage

191 written 450 online 14 audio

2019 COVERAGE

Media impact

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SLIDE 8

YOUR CUSTOMER SERVICE

Franchise & You, your personalized support program  A show that suits you

  • An offer tailored to your development goals
  • Communication products to maximize your visibility
  • French and international qualified candidates

1

 A support program

  • A follow up for all customer requests and a maximum response time of 48 hours
  • A preparatory meeting before the show
  • Providing all the information needed to fully use all the available tools
  • A support for customers on the progress in the preparation of the show and the optimization of its

participation

  • The personalized meeting with every exhibitor at its stand during the show to ensure the smooth

running of the event

2

 Exhibitor services included

  • Insurance
  • Daily cleaning of your stand
  • Access to your own exhibitor space on www.franchiseparis.com to manage your participation
  • Presence of your brand in the platform dedicated to top investors, multi & master franchisees -

French and international

3 4

BUSINESS CENTER for your needs in sending/receiving, packing, internet BUSINESS LOUNGE for organizing your qualified face-to-face In a dedicated space ORGANIZOR’S OFFICE for your technical questions CONCIERGERIE for all your extra-show requests PRESS SERVICE & Public Relations for your medias promotion CATERING various areas for your different types of meals

SHOW SERVICES INCLUDED IN YOUR PARTICIPATION FEE

CONTACT-US  Promotion tools included

  • Presence of your brand in the Official Catalog
  • Visibility online
  • Free invitations + Free and unlimited e-invitations and invitation code
  • Exhibition posters to communicate in your network
  • Providing a personalized logo and an animated banner for your communication
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SLIDE 9

BASIC space

Recreate the look & feel on your brand and the concept of your shops!

MANDATORY - min. 9m²

STAND OFFERS

Floor marking only (bare uncarpeted space) TO MAKE YOUR SETTING-UP EASIER, WE PROPOSE YOU 3 SETTING UP OFFER:

ESSENTIEL +

  • A presence with standard elements to participate
  • A space to customize according to your goals
  • Min. 9 m²

1

SERVICES AND FURNITURES INCLUDED IN THE OFFER Adaptable storeroom depending on the surface: 1 sqm as of 12 sqm, 2 sqm as of 25 sqm, 3 sqm as of 36 sqm Low consumption directional spotlights Tradename flag recto-verso (name and stand number) Choice between 3 carpet colors Choice between 3 partition colors (brushed cotton)

EASY

  • A “turnkey” formula to focus on your core business
  • A space at your image to introduce your brand
  • A dedicated contact in the technical department

THE + OF THE PACKAGE

  • min. 9m² - max. 50m²

2

SERVICES AND FURNITURES INCLUDED IN THE OFFER Choice between 4 partition colors Choice between 3 carpet colors Customizable high tradename 1mx1m, recto-verso 1 visual (advertising canvas of 3m L x 2,5m H, according to the creation of your choice) T radename flag recto-verso (name and stand number) 1 table + 3 chairs 1 reception counter + 1 stool 1 display stand 1 litter bin Fournitures and storeroom depending on the chosen area

IDENTITY

  • min. 12m²

3

SERVICES AND FURNITURES INCLUDED IN THE OFFER Personalized backlit printed canvas Tradename on a suspended ring with a diameter of 2,5 m and height of 50 cm Choice between 3 carpet colors 1 table + 3 chairs 1 reception counter + 1 stool 1 display stand 1 litter bin Coffee machine (including: 150 capsules) + cups, sugar and stirrers Water fountain + 2 barrels Fournitures and storeroom depending on the chosen area

Non contractual visual Non contractual visual Non contractual visual

THE + OF THE PACKAGE THE + OF THE PACKAGE

  • A “turnkey” formula to focus on your core business
  • A space at your image to introduce your brand
  • A dedicated contact in the technical department
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SLIDE 10

www.franchiseparis.com