2nd Seminar of the National Team of ECVET Experts 18th September - - PowerPoint PPT Presentation

Presentation by the Institute of Tourism Studies Prepared by James Perry

2nd Seminar of the National Team of ECVET Experts 18th September 2013

Vacancy in the Hospitality Industry as Advertised in the Local Media

Curriculum Vitae

Curriculum Vitae

Sample of ITS Award Certificate

Key Learning Outcomes – Higher National Diploma in Hospitality Management

At the end of the course the student will be able to:

• Be responsible for an operational department or section within a

hotel, catering establishment, or hospitality oriented organisation

• Carry out contemporary systems and theories related to the

administrative, managerial and operational areas in hotel departments, catering operations and hospitality oriented companies

• Comply and exhibit sound ethical behaviour on the workplace and

show strong excellent leadership and interpersonal skills with clients and work colleagues

• Market, research and sell company products in a professional

manner

• Assist in the generation of business/departmental ideas based on

specific economic and market situations, trends, and contemporary hospitality practices.

Higher National Diploma in Hospitality Management Tourism Hospitality Studies Institute of Tourism Studies – established in 1987 and consolidated by the Education Act No.XIII of 2006 Not applicable English MQF Level 5 2 years Matriculation Certificate: 2 ‘A Level’ subjects, 3 Intermediate Level subjects and Systems of Knowledge Secondary – plus; Secondary Education Certificates passes at grade 5 or better out in Maltese, English and Mathematics

Institute of Tourism Studies

www.its.edu.mt

Full- time This course is designed for those individuals who are interested in commencing a career in the hospitality industry . A total of 173.6 ECTS credits are assigned

The Registrar, Institute of Tourism Studies, Malta

Borg Joseph 01 January 1996 111111 M

Merit Diploma in Hotel Operations 1 October 2010 5 December 2012 Holders of this Higher National Diploma have access to BA (Hon) Tourism Studies at the University of Malta and/or in Higher Institutions worldwide

Higher National Diploma in Hospitality Management Code Code Code ECTS Credits % Marks Grade HNDHM101 UK Communications 2 80 A HNDHM102 KC Customer Relations 2 78 A HNDHM103 KC Maltese Culture 2 82 A HNDHM104 SS Food & Beverage Service Practical 12 77 B HNDHM105 UK Health & Safety 2 77 B HNDHM106 UK Tourism Principles & Practices 12 68 C HNDHM107 UK Introduction to Psychology 2 65 C HNDHM108 UK Food & Beverage Service Theory 6 69 C HNDHM109 UK Leisure & Society 2 77 B HNDHM110 UK Introduction to Risk Assessment 2 75 A HNDHM112 KC Accounts 2 60 A HNDHM113 SS Rooms Division Practice 4 68 A HNDHM114 UK Rooms Division Theory 4 77 B HNDHM115 UK Principles of Management 2 69 C HNDHM116 UK Marketing 2 67 C HNDHM117 UK Data in Tourism 4 67 C HNDHM118 UK Risk Management 2 65 C HNDHM120 KC Language 4 70 B HNDHM201 UK Introduction to Economics 2 60 C HNDHM202 UK Qualitative & Quantitative Analysis 4 65 C HNDHM203 SS Financial Management 4 60 C HNDHM204 UK Innovation & Creativity in Tourism & Hospitality 4 65 C HNDHM205 UK Human Resources and Work Relations 4 70 B HNDHM206 UK Property Management 2 75 B HNDHM207 UK Hospitality Management 4 76 B HNDHM208 UK Tourism & Hospitality Law 4 67 C HNDHM209 UK e-Commerce for the Tourism Sector 2 74 B HNDHM210 UK Tourism Sustainability 2 78 A HNDHM211 SS International Internship 44 75 B HNDHM212 UK Portfolio 5.6 77 B Total: 173.6

Sample of Module Descriptor on ECVET Format

Profile for module/unit of the qualification

• 1. Title of the module/unit:

Marketing - Higher National Diploma in Hospitality Management – HNDHM 116

• 2. Learning Outcomes:

2.1 Knowledge – at the end of the module/unit the learner will have been exposed to the following: 2.1.1 Be able to define the main Marketing concepts 2.1.2 Know and understand the nature of business activity and the role of marketing within the

• rganisation

2.1.3 Be familiar with various marketing research tools and the whole research process 2.1.4 Appreciate ethical considerations in respect to various marketing issues 2.2 Skills – at the end of the module/unit the learner will have mastered the following skills: 2.2.1 Applying knowledge and understanding The learner will be able to: i. Manage the total marketing effort - organising, implementing, evaluating, and controlling marketing activities ii. Identifying Market Segments and Selecting Target Markets

• iii. Carry out an environmental analysis (micro/macro)

2.2.2 Communication skills The learner will be able to: i. Analyse consumer markets and buying behaviour ii. Analyse Business Markets and Business Buying Behaviour

• iii. Collect, analyse and interpret customer feedback and carry out improvements in customer

service

Sample of Module Descriptor on ECVET Format

2.2.3 Judgmental skills The learner will be able to: i. Develop new market offerings

• ii. Manage Product Lines, Brands, and Packaging

2.2.4 Learning skills The learner will be able to: i. Be familiar with the positioning and differentiating market offerings over the life-cycle

• ii. Gather information and measuring market demand
• iii. Scanning the Market Environment
• iv. Manage Integrated Marketing Communications

2.3 Competences – at the end of the module/unit the learner will have acquired the responsibility and autonomy to: 2.3.1 Manage Advertising, Sales Promotion, and Public Relations 2.3.2 Manage the Sales Force 2.3.3 Conduct direct and on-line marketing 2.3.4 Identify market segments and selecting target markets 2.3.5 Conduct market research and identify market trends

Sample of Module Descriptor on ECVET Format

• 3. Hours of total learning for the module/unit: 50

Contact hours: Self-Study hours: Hands-on hours: Assessment hours:

• 4. Total Number of ECTS/ECVET of the module/unit

ECTS or ECVET 29 2 19

2

Sample of Module Descriptor on ECVET Format

• 5. The module will be delivered through:

discussions fieldwork hands-on lectures lessons placement practicum presentations project role-play seminar tutorials Other (please specify_______________ Please provide information regarding methods of delivery:

• 6. The module will be assessed through:

assignment ________ words clinical assessment clinical report dissertation________ words examination fieldwork logbook long essay ________words mentoring

• n-going assessment
• ral examination
• ral exercises

placement portfolio practical presentation project reflective diary report research paper seminar paper thesis ________words transcription workbook workshop written exercises written test Other (please specify)_______________ Please provide information regarding methods of assessment:

Sample of Module Descriptor on ECVET Format

• 7. Reading list:

Text Books

• Marketing Management – International Edition - Philip Kotler - Prentice Hall - Twelfth Edition

(2005)

• Marketing for Hospitality and Tourism - Philip Kotler - John Bowen & James Makens - Prentice

Hall - Third Edition (2002)

• Marketing in Travel & Tourism - Victor T.C. Middleton with Jackie Clarke - Butterworth

Heinemann - Third Edition (2002)

• Marketing Plans – How to prepare them - How to use them - Malcolm McDonald - Butterworth

Heinemann - Fifth Edition (2002)

• The Marketer - the official magazine of the Chartered Institute of Marketing (CIM)
• 8. Minimum formal qualifications and experience required to deliver this

module/unit: Mr Henry Mifsud

• Master in Business Administration (Brunel University – UK)
• PGC in VET certificate

Any Questions