3 Steps to Creating Memorable & Effective Content Create the - - PowerPoint PPT Presentation

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

3 Steps to Creating Memorable & Effective Content

Create the right content for your audience!

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

What You Will Learn

Step 1-Creating Your Program

• Create Your Avatar
• Develop Your Topic

Step 2-Creating Your Content

• Create Your Content
• Creating for Various Platforms / Avatars

Step 3-Sharing Your Content

• Sharing Your Topic with Your Audience
• Schedule Your Content

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

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Step 1-Creating Your Program

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Who are you trying to reach?

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

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Learning Barriers Language Barriers Content Delivery Preferences

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

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How well do you know your Avatar?

1) Brian is okay using technology 2) Brian gets bored easily 3) Brian gets complacent with his duties

• Brian is 45 years old and driving for 10 years
• Likes cartoons and comics
• He can handle basic computer functions
• He runs two trips to Nashville, Tennessee, but needs change regularly
• Gets caught due to complacency with inspections

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Do you have multiple Avatars in your audience?

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Use Journalism Basics to Develop Your Program

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• What is your topic?
• Why are your covering this topic?
• Who are you trying to reach with this information?
• Where does the issue take place?
• When does the issue take place?
• How do you solve the problem

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Add Personality to Your Presentation

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Step 2- Creating Your Content

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Remember the Basics of Training

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• Seeing the information-Sight Strategy
• Hearing the information-Sound Strategy
• Do the Task-Verification Strategy

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Using Video

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• Sharing YouTube Videos
• Dash Cam Videos
• Interview Style Videos
• Purchasing Video Content
• Creating How-to-videos
• Create Live Videos on Social Media

Sight Strategy

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Using Blog Content

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• Sharing content from other sources
• Write your own articles and posts
• Hire others to write your content
• Transcribe content from other sources
• Use images with articles
• Use quotes or reminders
• Use infographics for information
• Use cartoons for humour

Sight Strategy

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Using Audio Content

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• Interview style audio
• Read or tell a story
• Create your own company podcast
• Share other industry podcasts
• Create evergreen material for on-boarding

Sound Strategy

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Touch / Verification Content

• Have them perform a random task
• Use gift cards to check process
• Hold a competition
• Have them send a picture of the task
• Perform a live video of the process
• Have them answer a question card
• Do an in-person tool talk
• Use mobile apps for verification
• Conduct ride-a longs

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Verification Strategy

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Step 3- Sharing Your Story

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‘Maybe I should embrace technology?”

3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Sharing Channels

• Blogs, articles, cartoons-Company websites, Facebook, Twitter,

LinkedIn, Pinterest, Instagram, Other

• Video Content-YouTube, Vimeo, Periscope, Snapchat, Facebook

Live

• Audio Content-Podcast, iTunes, Stitcher, SoundCloud, Tunein,

iHeart Radio

• Company Channels-Email, Newsletters, Memos, Text Messages,

Pamphlets, Letters, Company Specific Systems

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Questions to Ask?

• Is your target audience on the platform?
• Do you have the expertise to use the platform?
• Does your created content fit the platform?

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

What will your strategy be?

Sight Strategy Sound Strategy Verification Strategy

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Sharing Content

• Week 1-Introduce the problem or issue
• Week 2-Share a story about why the issue is important
• Week 3-Share content on how to solve the issue
• Week 4-Ask for verification on your topic

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3 Steps to Creating Memorable & Effective Content

C2017 Outridge Enterprises Inc

Create Your Content!

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