5 Types of Video Every Business Can Use Robin Panish Email - - PowerPoint PPT Presentation

5 Types of Video Every Business Can Use

Robin Panish Email Marketing Manager at Wistia

Hi, I’m Robin.

• Email Marketing Manager at Wistia
• Obsessed with the customer lifecycle
• Avid rock climber and puppy snuggler

Agenda

• Building connections with video
• 5 videos every business can use
• Video challenges & the future

Something a little different.

Building Connections

Creating a personal connection with video goes beyond selling a product or informing someone about the latest blog post. Don’t make the consumer feel like they’re part of your family. Make them a part of your family.

So, how do I do that?

Product Videos

Brand Supports the Product

• How can you make your

“beer” stand out?

• Is there more to the “beer”

than the beer itself? What goes into making your product?

• Create a local or personal

connection with your audience.

Highlight Differentiators

• Showcase how the

customer would use this in their life with simple, straightforward video.

• Quickly highlight what

makes this product unique.

• Add movement and

excitement to a straightforward page.

• People learn and process

information in a multitude of ways.

• Appeal to multiple senses

by showing a feature in video, as well as by giving details in plain text.

Show And Tell

Corporate Recruiting

Share Your Company Culture

• Showcase the people that

work with you, and the uniqueness of your office space.

• Don’t be afraid to get weird -

if that’s the type of brand you have.

Get Social

The average person’s attention span is 8.25 seconds…and 55% of webpages get less than 15 seconds of attention [before someone bounces]

—LOOKBOOKHQ, 2017

” “

Attention is Limited

…and it’s even worse on social media.

Keep it Short and Sweet

“Snack-sized videos and recipes you'll want to try.”

• What is it that makes these videos so watchable?
• Clean, simple shots.
• Fast-paced.
• No sound required + integrated captions.

Support & Sales

Get Personal

• Help solve your customers’

problems in a concise way.

• Use video to reinforce or

further explain help docs.

• Make support more human.

Stand Out

• Warm up “cold” prospecting.
• Highlight how genuine your

team is.

• Close more deals.

Re-Engagement

The Dreaded Unsubscribe Page

• Have some fun, and you

might retain someone.

• These people are already
• ne foot out the door - what

is there to lose?

Challenges

Video Challenges

• Video is always changing.
• Video can get stale.
• Video doesn’t always make sense.

Recap

Recap

• With attention spans getting shorter and shorter, you

have to make your video count - earn their attention.

• Video and support is always changing - stay up to date,
• r be left behind.
• When creating videos, remember to be organic, have

fun, and make a connection.

• While video can enhance the user’s experience with

your brand and product, it should always serve a specific purpose. Use it wisely.

Thank you.