A campaign to promote A campaign to promote wood in the UK wood in - - PowerPoint PPT Presentation

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A campaign to promote A campaign to promote wood in the UK wood in - - PowerPoint PPT Presentation

Dec 12, 2022 242 likes •485 views

A campaign to promote A campaign to promote wood in the UK wood in the UK David Bills David Bills Director General, Forestry Commission Director General, Forestry Commission Vice President, Wood.For Good Vice President, Wood.For Good Main

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A campaign to promote A campaign to promote wood in the UK wood in the UK

David Bills David Bills Director General, Forestry Commission Director General, Forestry Commission Vice President, Wood.For Good Vice President, Wood.For Good

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Main S ponsors Main S ponsors

  • Nordic Timber Council

Nordic Timber Council

  • The Forestry Commission

The Forestry Commission

  • UK Sawn Wood Promoters

UK Sawn Wood Promoters

  • Timber Trade Federation

Timber Trade Federation

  • Forestry and Timber Association

Forestry and Timber Association

  • Northern Ireland Forest Service

Northern Ireland Forest Service

– – Advised by: Advised by:-

  • British Woodworking Federation : TRADA : Timber Decking

British Woodworking Federation : TRADA : Timber Decking Association : UK Timber Frame Association : Building Research Es Association : UK Timber Frame Association : Building Research Establishment tablishment

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One campaign One campaign

  • One obj ective: increase UK wood consumption

One obj ective: increase UK wood consumption

  • One proposition: environmentally

One proposition: environmentally-

  • friendly

friendly

  • One voice: across Building & Living with Wood

One voice: across Building & Living with Wood

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360 360° ° approach approach

Portal

Access to the toolbox through Website & Exhibitions

Basics

Education in how to use wood

Next Generation

Educating future users

Closing the Circle

Trade Marketing

Media Campaign

Advertising & Public Relations

TV - radio and magazines

Toolbox

Everything you need to know to use wood

Representatives

S preading the word about wood

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Two sectors Two sectors

Building with Wood Building with Wood

⇓ ⇓

Clients Clients

Developers, Local Authorities, Housing Associations Developers, Local Authorities, Housing Associations

S pecifiers S pecifiers

Architects, Designers, Engineers, Quantity Architects, Designers, Engineers, Quantity S urveyors S urveyors

Users Users

Contractors, S ub Contractors, S ub-

  • Contractors

Contractors

Local Government Local Government

Planners, Procurement Planners, Procurement

Merchants Merchants

Living with Wood Living with Wood

⇓ ⇓

Homeowners Homeowners

S pecifiers S pecifiers and DIY and DIY-

  • ers

ers

Retailers & other suppliers Retailers & other suppliers

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Media campaign Media campaign

Advertising and public relations Advertising and public relations

  • National TV

National TV

  • Magazines

Magazines

  • Media Relations

Media Relations

  • Research

Research

– – Jaakko Jaakko P Pö öyry yry analysis of campaign to date analysis of campaign to date (September) (September)

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Results from Campaign / Programme Reviews

The per capita consumption of softwood sawnwood in the UK has experienced a considerable growth since year 1999, increasing to over 0.16 m3/capita during year 2000 and continuing to increase thereafter, reaching levels not experienced since the boom of the late 1980’s. In view of the per capita consumption development in

  • ther major sawnwood markets in

Europe it seems like the UK development has been particularly strong.

Impact on Wood Consumption – Per Capita Consumption Development

Development of Softwood Sawnwood Per Capita Consumption in Selected European Countries 1990 to 2002

0.10 0.12 0.14 0.16 0.18 0.20 0.22 0.24 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002F UK Germany France Netherlands

  • m3 per capita -
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Agree 21% Agree strongly Sept 2000 June 2002 Agree 46% Agree strongly 81% 86% 20 40 60 80 100

Wood is an easy material to use I would like to use more wood in my home

Agree 18% Agree strongly Agree 46% Agree strongly 67% 73% Sept 2000 June 2002 20 40 60 80 100

For every tree cut down, two are planted

Agree 12% Agree strongly Agree 22% Agree strongly 10 20 30 40 50 48% 38% Sept 2000 June 2002

Wood is a fashionable material

Agree 66% Agree strongly Sept 2000 Agree 74% Agree strongly 20 40 60 80 100 92% 94%

I am thinking of replacing my window frames with new wooden windows

Agree 5% Agree strongly Agree 10% Agree strongly 5 10 15 20 25 June 2002 June 2002 Sept 2000 17% 22%

The number of trees in Europe is increasing

Agree 13% Agree strongly Agree 17% Agree strongly 10 20 30 40 50 Sept 2000 June 2002 37% 44%