AB1296 Stakeholder Workshop March 8 th 2013 Agenda Usability - - PowerPoint PPT Presentation

ab1296 stakeholder workshop march 8 th 2013 agenda
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AB1296 Stakeholder Workshop March 8 th 2013 Agenda Usability - - PowerPoint PPT Presentation

AB1296 Stakeholder Workshop March 8 th 2013 Agenda Usability Overview Timeline Target Audience Approach Application Preview Anonymous Screening Application Eligibility Results Question and Answer


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AB1296 Stakeholder Workshop March 8th 2013

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2 3/6/2013

  • Usability Overview
  • Timeline
  • Target Audience
  • Approach
  • Application Preview
  • Anonymous Screening
  • Application
  • Eligibility Results
  • Question and Answer

Agenda

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3 3/6/2013

Gain an understanding of people and context through user research Identify key design constructs and principles

Understand

11/2012 – 01/2013 Determine the overarching system design constructs including:

  • Information architecture
  • Key task flows
  • Interaction models

Define

01/2013 – 03/2013 Design key components of the experience platform by determining:

  • Key page types
  • Essential task flows
  • Page level interaction / Visual design

Design

03/2013 – 05/2013 Extend the platform into the system using:

  • Design specifications
  • Pattern libraries

Deliver

05/2013 – 07/2013

Usability Timeline

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4 3/6/2013

Target Audience

Demographic mix based on the California Census, wide range of experience (or now experience) with public and private healthcare systems.

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Approach to Usability - Leverage Existing Research

 UX2014 design principles  PBGH research on plan choice  Ogilvy/NORC marketing research  Consumers Union reports  Behavioral economics literature  Best practices from existing sites  Stakeholder input

5 3/6/2013

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Approach to Usability – Conduct User Research

 Foundational research

 Ethnographic Research – In field research, interviewed target audience  Diary Studies  Landscape Review – User feedback on design constructs

 User testing of prototypes

 Eye Tracking Studies  Information Architecture and Navigational Model Design  Look-Tone-Feel Study – Design and integration of a cohesive branding  Iterative Test & Design – User feedback on design constructs

6 3/6/2013

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7 3/6/2013

Conduct User Research – Ethnographic Study

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Conduct User Research - Locations

8 3/6/2013

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 User testing to explore existing graphical designs and interactions

as methods of conveying complex decision making processes

 Tested Concepts:

 Size and Color  Filtering  Consuming and Comparing

 Conducted user testing and research of baseline products as a

starting point for refining the CalHEERS design

9 3/6/2013

Conduct User Research – Landscape Review

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10 3/6/2013

Iterative Design & Test – User Research

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11 3/6/2013

Iterative Test & Design – Fast Cut

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12 3/6/2013

Iterative Test & Design - Refine

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13 3/6/2013

  • Usability Overview
  • Timeline
  • Audience
  • Approach
  • Application Preview
  • Anonymous Screening
  • Application
  • Eligibility Results
  • Question and Answer

Agenda

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14 3/6/2013

Application Preview

  • Online Application Preview: Work in Progress
  • Wireframes – no visual design
  • Wording not finalized
  • CMS model still being assessed
  • Entering iterative test and design
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15 3/6/2013

Anonymous Screening

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16 3/6/2013

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17 3/6/2013

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18 3/6/2013

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19 3/6/2013

Consent for Verification

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20 3/6/2013

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21 3/6/2013

Household Primary Contact

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22 3/6/2013

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23 3/6/2013

Personal Data - Address and Contact

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24 3/6/2013

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25 3/6/2013

Personal Data - Optional Data

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26 3/6/2013

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27 3/6/2013

Household Income Summary

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28 3/6/2013

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29 3/6/2013

Eligibility Results

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30 3/6/2013

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31 3/6/2013

Question and Answer