Add Logo North Shore Lake Tahoe Here Sierra Nevada Media Group - - PowerPoint PPT Presentation

▶
add logo north shore lake tahoe here
SMART_READER_LITE
LIVE PREVIEW

Add Logo North Shore Lake Tahoe Here Sierra Nevada Media Group - - PowerPoint PPT Presentation

Apr 23, 2023 17 likes •118 views

Add Logo North Shore Lake Tahoe Here Sierra Nevada Media Group 2017 Why? Were a business: 1. Small profit in big years, big losses in down years. 2. Digital age has changed news business landscape. 3. Bonanza could not support itself.

slide-1
SLIDE 1

North Shore Lake Tahoe

Sierra Nevada Media Group 2017

Add Logo Here

slide-2
SLIDE 2

Why?

We’re a business:

  • 1. Small profit in big years, big losses in down years.
  • 2. Digital age has changed news business landscape.
  • 3. Bonanza could not support itself.
  • 4. Dozen-year discussion on how best to cover the lake.
  • 5. Truckee has grown, and lakeshore communities have faded

in some respects.

  • 6. Support for Sun mainly from Truckee.
  • 7. 2017 sharpened the point, and 2018 started dry.
slide-3
SLIDE 3

Truckee, North Lake Tahoe

Nevada County Publishing Company March/May 2017

slide-4
SLIDE 4

What were we thinking?

Rethink everything:

  • 1. More internal synergy with Grass Valley operation.
  • 2. Refocus: Community paper also of interest to second-home
  • wners and visitors. A subtle shift.
  • 3. Break online, explain in print.
  • 4. Community participation key.
  • 5. Reduce costs. Improve sales.
  • 6. Little bit rogue.
  • 7. Start a conversation.
slide-5
SLIDE 5

Truckee, North Lake Tahoe

Nevada County Publishing Company June 2018

Add Logo Here

slide-6
SLIDE 6

A good start

So far, so good:

  • 1. Back-end editing, laying out pages, etc., from Grass Valley.

Staff in Truckee focused on reporting and writing.

  • 2. Sales up, expenses down. Better than expected so far.
  • 3. Fortunate in personnel changes.
  • 4. Papers flying off racks. Had to up the run to match demand.
  • 5. Online improvements.
  • 6. Feedback great. Long way to go.
  • 7. Some dogs don’t hunt.
slide-7
SLIDE 7

Where the papers go

slide-8
SLIDE 8

Traffic Trend

slide-9
SLIDE 9

What looking at

May 2018 1.Lawsuit filed against Truckee over Raley’s project 2.Speculation remains around Portland student found on train tracks 3.Truckee man sentenced to 6 years in date rape case 4.County authorities release cause of death in Adea Shabani homicide 5.Remains of missing skier found at Bear Valley 6.Truckee police arrest stranded group on weapons charges 7.12 Wolverines sign national letters of intent. 8.US 395 reopened near Nevada-California line following mudslide 9.Splash down: Cushing Crossing a spring tradition (Photo Gallery)

  • 10. In tourism-driven Tahoe, hotels are turning into homes

Total page views: 177,758 Total users: 52,106

slide-10
SLIDE 10

Who’s looking