[PPT] - Advertising Agenda A flying multiscreen start with Media Impact! PowerPoint Presentation

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Multiscreen Advertising

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Multiscreen @ MI 2

Agenda

A flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio Multiscreen Classics Multiscreen Specials

September 2018

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Multiscreen @ MI 3

Digital Touchpoints

High visibility – any time, any place!

WHY MULTISCREEN?

Getting up On the way to work At work At home in the evening Before going to sleep

MULTISCREEN

Device usage throughout the day: Example

SMARTPHONE PC/ LAPTOP TABLET

September 2018

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Multiscreen @ MI 4

Device Usage

Various devices are used in daily life

WHY MULTISCREEN?

80%

f consumers switch

between devices.

40%

f online transactions

take place over various devices.

25%

f cross-device

transactions start by smartphone and end by computer.

Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97

70%

f consumers use

three or more devices.

31%

f clients, who, at time
f their last purchase,

switched to digital channels, used various devices.

67%

f people used

various devices in sequence to make purchases online.

September 2018

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Multiscreen @ MI 5

Customer Purchase Journey

Relevance of smartphone, tablet and PC in the purchasing process

WHY MULTISCREEN?

65%

f users start

with smartphone

61%

f users continue

shopping with PC/laptop

4%

f users continue

shopping with tablet

25%

f users start with

PC/laptop

19%

f users continue

shopping with smartphone

5%

f users continue

shopping with tablet

1 1%

f users start with

tablet

10%

f users continue

shopping with PC/laptop

Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection

September 2018

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Multiscreen @ MI 6

Generation Z: Purchasing Habits

The next generation of powerful buyers

Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf

WHY MULTISCREEN?

The next generation of powerful buyers.

63%

like ads providing real added value.

E.g.: Ads with discounts, ads about products, about which they previously informed themeselves about.

70%

use their smartphone in the shops, to get information about their planned purchases.

77%

prefer to make as many

f their purchases as

possible online. Generation 1994 – 2002 Z

September 2018

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Multiscreen @ MI 7

Agenda

A flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics Multiscreen Specials

September 2018

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Multiscreen @ MI 8

Strong Brands

Our premium portfolio reaches 42.01 mill. UUs

MI PORTFOLIO

Source: AGOF daily digital facts 2018-06; Basis: Digital total effective exposure, digital users, aged 16+

September 2018

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Multiscreen @ MI 9

Agenda

A flying multiscreen start with Media Impact!

A flying multiscreen start with Media Impact!

Why Multiscreen? MI Portfolio Multiscreen classics

Multiscreen Specials

September 2018

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Multiscreen @ MI 16

View Impact

High visibility!

SPECIALS

Optimal visibility und maximum media performance

▪

Guarantee on visibility 100/1*:

Ads stay for 2-3 secs. sticky at the top edge of the screen and keep their original position, when scrolling.

▪

ROP or thematic combination:

Delivery and optimisation within our strong portfolio/ additional targeting according to available reach possible.

▪

Maximising Your digital branding campaign‘s effectivity.

* 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded and might affect tracking – and AdServer costs for the client/ the agency.

September 2018

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Multiscreen @ MI 17

First Contact

The first contact is reserved for You!

SPECIALS

The first contact in our portfolio is reserved for You!

▪

Benefit from our strong MI Portfolio reaching on one day up to 7 mill. users.

▪

Delivery of Your campaign takes place with first contact within our portfolio in immediately visible area.

▪

Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for maximum reach. September 2018

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Multiscreen @ MI 18

Takeover Ad

Maximum attention!

SPECIALS

A glamorous performance ▪ Our Takeover Ad combines all advertising surfaces

f a homepage in an aggregated format – online and

mobile – offering maximum surface for Your communication. ▪ The two-dimensional view allows creative freedom for an innovative, exciting brand-/ product presentation. ▪ Always and everywhere reaching Your target group with our multiscreen delivery.

September 2018

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Multiscreen @ MI 19

Understitial

Close to content and attention catching

SPECIALS

▪

Our Understitial lies behind content and becomes progressively visible by scrolling.

▪

Both, reading flow for the user and effectiveness of Your campaign, are this way improved.

▪

Multiscreen-, Home- and First Contact placements secure relevant target group contacts, as well as maximum attention.

September 2018

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Multiscreen @ MI 20

Multiscreen Billboard

Your billboard in the complete Media Impact Portfolio – online and mobile

SPECIALS

▪

Choose multiscreen and benefit from our strong Media Impact portfolio reach with more than 42 mill. unique users*.

▪

Benefit from the large surface of a billboard, also in our mobile portfolio – MEW and InApp!

▪

We create a suitable mobile format: The slide-function will effectively stage Your billboard as interactive mobile medium rectangle.

*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018

Mobile Billboard

Realisation example

September 2018

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Multiscreen @ MI 21

Transformer Ad

Your product in all its aspects and on all devices!

SPECIALS

▪ A responsive format for all devices (online, mobile, tablet). ▪ The ad motive will be delivered vertically or horizontally, depending on the used ad slot. ▪ Three-dimentional gallery, with up to seven pictures, provides maximum advertising surface. ▪ Users can interact per swipe with ad formats (to the left, to the right, upwards, downwards).

Mobile Transformer Ad Click for preview

Realisation example

September 2018

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Multiscreen @ MI 22

Native Performance Ads

Our multiscreen performance!

SPECIALS ▪ Native Performance Ads are pictures-text-ads,

dynamically adapting their layout to the respective environment.

▪ Highlights provide a high level of attention. ▪ Formats: Medium Rectangle, Mobile Content

Ad 4:1

▪ Invoicing based upon CpC.

September 2018

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Multiscreen @ MI 23

Fuse Ad

An ad with surprise effect

SPECIALS ▪ Our new Fuse Ad is initially in a

not visible area.

▪ After scrolling, the ad opens up with a

flip out effect, securing attention.

▪ Is Your focus on visibilty?

With a Fuse Ad within View Impact only 100/1 impressions are relevant to billing.

September 2018

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Multiscreen @ MI

Reaching Your TG with thematic Affinity

Digital thematic combinations: 39.81 mill. unique users

SPECIALS

▪ Media Impact bundles high-quality and high-reach content,

all about 18 exciting topics within its strong portfolio.

▪ From cars and sports down to food & health, generating

maximum attention by Your target group.

▪ Programmatic booking possible for all thematic

combinations.

Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018

MEN

31.05 mill. UUs

FAMILIES

20.71 mill. UUs

CARS

8.73 mill. UUs

FASHION

12.57 mill. UUs

September 2018 24