Ag Ex Forum Brand awareness & Sponsorship 31st March 2015 Who - - PowerPoint PPT Presentation
Ag Ex Forum Brand awareness & Sponsorship 31st March 2015 Who we are? 2014 AGM; a new name SPAA (the) Society of Precision Agriculture Australia Inc. Why? The motion was moved to include addition of the word Society to avoid the
2014 AGM; a new name
Why? The motion was moved to include addition of the
SPAA brand is strong in the Southern grains
A recognizable logo Referring to ourselves Quality products (events
Social media #hashtags
Develop relationships with
Develop relationships with
Due to small staffing resources, SPAA has
Be realistic with what kind of relationship you
Set financial targets
How are you unique? What inclusions do you offer? Do any farmers profiled advocate your sponsor
Promotions
Logos of your sponsors at events
Key positions in proceedings and
publications
On invitations
THEY NEED TO SEE THEIR BRAND
Timely notice for event
Check the availability of your
sponsors, they exhibit at lots of places, your event has to suit their timetable too, not just the audience
Emails Phone calls Minimum fortnightly
Website alerts eg.
Includes stats on outputs