Amazingly Different WWW.CLICHEMAG.COM Inspiration Thats Contagious - - PowerPoint PPT Presentation

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Amazingly Different

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Inspiration That’s Contagious

Vibrant, innovative and noteworthy - content with the highest journalistic standards. Cliché is more than a digital magazine—it’s the hottest source for the latest trends in popular culture. Cliché creates an engaging, cross-media experience that celebrates game-changing creators

• f fashion, beauty, music, and entertainment. With a fresh take on the world’s leading

visionaries, Cliché is meant to inspire an amazingly different way of living.

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Amazingly Different

2009 2010 2011 2012 2013 2014 Short Films Entertainment MUSIC Celebrity Shows Prime Time TV Series

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Editor In Chief

Megan Portorreal

Megan Portorreal has been the guiding editorial voice of Cliché since its inception. Her ceaseless dedication to discovering new talent, products, and companies and presenting them in a ground-breaking digital magazine format makes her the vanguard of a new era in

• publishing. Issue by issue, Megan has built the

most compelling content in the industry.

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Cliché Helps Elevate Brand Engagement

In a world where information moves at the speed of light, Cliché promotes your brand across multiple channels and maximizes your engagement and brand penetration. We help connect you with new customers who create a viral market for your product message.

Digital Publishing & Apps Promotional Contests Visibility Social Media Quality Content Product Reviews New Fans Editorial Reviews Micro Blogs I Love Your Brand

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500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000

2009 2010 2011 2012 2013 2014

Total Reach Per Year

200,000 Digital Magazine Unique Visitors Social Fans iPhone App Downloads

1200/mo. 60k+ 40k/mo. 112k Bi-Monthly

A Growing and Engaged Audience

Total Reach Per Month

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Advertisement Promotional Contests Social Media Digital Exposure Product Review Advertorial

Cliché offers inbound marketing services to help brands extend their reach and find new fans. Brands need more than just an advertisement and Cliché understands this better than anyone.

The Digital Marketing Mix That PERFORMS YOUR BRAND

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“ “ “

Putting Cliché To Work For You

Scott Appel CEO, Scott Appel Media Melissa Elkin Big Honcho Media

“Cliché Magazine is the best new fashion/celebrity magazine on the market, always on the cutting edge

• f the latest styles, trends and
• nes to watch. Megan Portorreal

is the newest rising star in the publishing industry. It's a pleasure to work with her and the staff at Cliché.” “It has always been a pleasure working with Cliché Magazine. Not

• nly does their work exceed our

expectations, but Megan is so delightful to work with!” “With Cliché Magazine, we know we’ll get great coverage for our project.”

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A Seamless Digital Mobile Experience

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Cliché Digital Magazine: Dominant Marketing Units

Travel Luxury Services

YOUR MESSAGE Strategically placed among relevant content

C B A

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Brand Extension Services

Editorial Interviews

Promotional Contests

Product Reviews Social Media Posting Elevate your audience engagement and enhance your marketing reach!

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Cliché Digital Magazine: Think Differently

New Customers

Extend Your Brands Message Through Compelling New Engagements

B

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Cliché Digital Magazine: Native Marketing

CEO/Company Interview Company Showcase

Content Created For Your Specific Message

B A

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Cliché Digital Magazine: Native Reviews

Single Product Review

Product Advocacy

B

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Consumers Demand Digital Content

An Exciting Way To Engage Your Audience

Let us integrate your company commercial or product video into your editorial or product review.

Modern Design

Hot spots and link embedding to the URL of your choice Search engines can easily index your digital advertisements and editorials Elegant layout, easy to use zoom features and 1 click page flip.

Video Integration Outbound Links SEO Friendly

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Company Interviews

Let Cliché Magazine interview your CEO C-Level Leaders of your company. Does your company support worthy causes or help in the community? This is a great way to personalize your marketing message. We can integrate company commercials, videos, audio messages or other engaging media to help deliver your message.

Native Marketing

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Contests & Promotions

Let Cliché Magazine launch your next exciting Sweepstakes Giveaway or Contest. We can launch across multiple platforms including your Facebook Fan Page, Twitter, Pinterest

• r you can utilize Cliché’s expansive network of engaged fans

who love participating in contests. We can create a custom registration form to collect valuable intel and contestant contact info for future marketing campaigns. Our Team of promotional sweepstakes coordinators will help provide the perfect activation idea for your next exciting contest.

Native Marketing

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Product Reviews

Let Cliché Magazine provide a product review about your company’s products and/or services. We will highlight the most exciting and compelling features that will interest our readers. We can embed a product video directly into your review. We can embed coupons or special promotions into your review with a direct link to your product page.

Native Marketing

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How We Measure Your Digital Marketing Effectiveness

REACH

Unique Visitors: How many users view your ad, editorial, contest or product review over a period of time. Geography: Pinpoint where your content is being consumed both domestically and internationally. Mobile Readership: Understanding what “devices” our content is being consumed through is imperative to for maximizing visibility and

• ptimizing the user experience.

ENGAGEMENT

Page Views: Page views of Unique Visitors. Bounce Rate: Time spent on each page. Mapping Responses: What content is most engaging, how viewers get there and what patterns develop allow for strategic placement of advertisements and paid content.

User Generated Content

Social Shares: More and more search engines and best practices rely on social relevancy and social sharing metrics to determine reach and

• engagement. These are essential factors to

generating better leads and more sales. Social Media: Two-way conversations are a prime metric for engagement.

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2015 Digital Publishing Calendar

Plan Ahead! Cliché Magazine Publishing Dates

Jan Feb March April May June July Aug Sept Oct Nov Dec

FEB/MARCH: ASSETS DUE DEC 12 APRIL/MAY: ASSETS DUE FEB 13 JUN/JULY: ASSETS DUE APR 10 AUG/SEPT: ASSETS DUE JUN 12 OCT/NOV: ASSETS DUE AUG 7 DEC/JAN: ASSETS DUE OCT 9 Social Media, Contest, Sponsorships & Display Ads

Promotional Contests, Social Media Campaigns, Sponsorships & Display Ads Can Be Launched at Any Time During The Year Dec-Jan February -March April-May June-July Aug-Sept Oct-Nov Dec-Jan

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*New York *Miami *Las Vegas *Los Angeles promotions@clichedigitalmag.com