and Unique Fundraising Experiences Featured Presenters Gene - - PowerPoint PPT Presentation

Fueling the Movement – Unforgettable and Unique Fundraising Experiences

Featured Presenters

• Gene Caffrey, Greater Carolinas Chapter
• Jeff Zaniker, Indiana State Chapter
• Kurt Lorch, Indiana State Chapter
• Mark Solari, South Central Region
• Sarah Hwang, Wisconsin Chapter

Workshop Overview

• Do It Yourself (DIY) and Finish MS Fundraising are opportunities for

people from across the country with a deep commitment to the MS cause to raise awareness and critical funds in new and creative ways.

• Featured fundraisers:

– Race Across America Relay – Double Dare Dodgeball Tournament – Fight MS…Eggroll Style – Every Step Beats MS

“Every Step Beats MS”

Gene Caffrey

• First identifiable attack during Florida Ironman November 2009
• Diagnosed February 2010 at age 41
• “Every Step Beats MS” came to me during a tough run
• Triathlons, cycling, running, & fitness keep me going
• NC has been good to me:

– Greater Carolinas Chapter of National MS Society – Bike MS in New Bern, NC – Local MS events – Began my year-long Finish MS Campaign

My Story

Inspiring Others Through Movement

• Raise awareness and funds through racing and fitness
• Decided on Finish MS
• Use of Social Media
• Link URL www.everystepbeatsms.com to my Finish MS page

2014 Finish MS Schedule

– Half Marathon – Olympic distance triathlon – Open water 1 mile race – Long Distance Duathlon – Raleigh 70.3 Half Ironman Triathlon – Several 100K cycling events for MS – Several sprint triathlons – 2014 Bike MS New Bern, NC 100 miles each day

2015 Finish MS Schedule

– Very similar to 2014 with the addition of cycling road mountain races – Season will end with relay team at Iron Distance Triathlon 2.4 mile swim, 112 mile bike, 26.2 mile run…all MS team!

Every Step Beats MS Challenge

• Any kind of movement is important
• Inspire others to move and raise money for MS
• Post a video of the movement on social media
• Say it with #everystepbeatsms and www.everystepbeatsms.com
• Drive traffic to Finish MS site
• Lets start with me today!
• Video me and post it…lets make it viral!

www.everystepbeatsms.com

Race Across AMerica

Topics

• Who we are
• Background on RAAM and our event and what we

learned on the road

• Key take-aways

RAAM 2014 – what we learned

• RAAM started as a way for us to bike across the

country without quitting our jobs

• It snowballed from there
• Fundraising is great, but so is awareness
• It takes a team

Key Take-Aways

• Do something unique (and maybe BIG?)
• Make it fun
• Recruit a team
• Be prepared for a lot of work

DOUBLE DARE DODGEBALL CHALLENGE

Do you remember the gym class bully? Ever had an atomic wedgie? Ever wanted to throw something at your co-workers? Now is the time to come together with your teams to challenge them to a Dodgeball

• Match. "I DOUBLE DARE YA!!" Have fun

and raise money for a great cause... To fight MS! Challenge other teams within your office. Challenge management. Challenge the law. All for fun and fun for all.

http://www.eteamz.com/doubledarechallenge/

DIY - DOUBLE DARE DODGEBALL CHALLENGE

• Community Activity

– Involve younger groups – Police and Fire departments – Office groups, competitor business challenges – Churches and High School Teams – Local Media

• Something new

– Different from bike, walk, golf

• r sporting clays tournaments

– Group activity reaches across age and gender lines – Attract new donators and raise awareness – Make new connections

http://www.eteamz.com/doubledarechallenge/

DIY - DOUBLE DARE DODGEBALL CHALLENGE

• Corporate Sponsor Structure/Recognition:

Pa Palladium m Art rts

• Yard Signs

Ballboy:

Manager:

Coach:

Title Sponsors:

http://www.eteamz.com/doubledarechallenge/

DIY - DOUBLE DARE DODGEBALL CHALLENGE

• Keys to a successful fund raiser

– Form a committee & start early – Keep expenses as low as possible

• Use your contacts: Local businesses,

media, vendors, friends, and family

• In-kind donations: T-shirts, materials, food,

trophies, venue (donors paid direct)

• Avoid the need for a banking account

– Used the DIY website: donations, goal tracking, event information, links – Created a separate event website to track brackets and provide handouts – Made if fun. Multitude of prizes and every team played at least 3 matches

• Areas for improvement

– Make DIY site team friendly – Use your local media early to get out the word – Rival Challenge

http://www.eteamz.com/doubledarechallenge/

Fight MS, Eggroll Style

What we did…

• Chinese Food…Lots of it

– Appetizers – 4 main dishes – Dessert – Beverages…of course

What we did…

• 1-Item Silent Auction

– Offered a Chinese cooking lesson to the highest bidder – The winner bid $600.00

T hen bid on this C hinese C

• ok ing Party for six! Learn,

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• th e MS

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• ok ing Party for 6 B

i B id S heet Op Openi ning B id: $50 0 Mi Minim um Increase: $50 50 Value ue: Priceless Do Donated by S arah & & Mi Milt Hwang N a N am e B i B id

Opening B id $50 0

What our guests did…

• Stopped by our house between 6 and

10pm – Made a suggested donation of $25

• Most people donated more

– Ate…a lot – Drank…a lot – Had a blast!!!

Why it worked…

• It was personal

– We hosted the event at our home – We prepared the food ourselves – We were fundraising for a cause that impacts our family with a culture that defines our family

Why it worked…

• The theme went throughout

– Kung Fu Girl Riesling – Tsing Tao and Lucky Buddha Beer – Custom fortune cookies

Why it worked…

• It takes a village, and the village likes Chinese

Food. – My mom helped me prep all the vegetables – My brother fried eggrolls in the garage…all night – A friend’s daughter and her friend helped with details like greeting guests, handling donations, signing people up for the walk, cleaning up, etc. – My husband…my fabulous and supportive husband

• Made filling for and rolled over 150

eggrolls

• Made filling for and shaped over 100

potstickers

• Prepared the protein for 4 main dishes
• Stir fried wok after wok of delicious

food…all night

Why it worked…

• We linked our DIY event to a bigger MS event…Walk MS

– Served as a kickoff for our Walk MS fundraising – Created awareness about the Walk and inspired sign-ups – People could donate online to Team Sarah, creating gift

• pportunities for both Eggrollers and non Eggrollers

– Started a buzz in February for an event in March for an event in May…That’s a long buzz.

Why it worked…

• We used the InterWebs

– Evite – Email – Facebook – Walk MS Web Page

• We Milked the Matches

– Over $3000 in corporate matching gifts – All we had to do was remind people

• I have a big mouth

– I told anyone with a pulse, what we were up to – The aunt of a kid on my son’s soccer team pulled $20 out

• f her pocket on the spot.
• I told my story

– True stories make the cause real for people – Donors like to see the impact of their gift

How well it worked…

• The DIY event itself made approx. $6,000.00 in donations
• Team Sarah’s Walk MS total for 2014…

You too can DIY…

• Make it personal

– Share your talents – Share your time – Share your passion for fighting MS

• Worried about the cost?

– Charge enough to defray or cover your costs – Share the costs with a group – Plan an event with little to know cost

• Ask for help

– Family – Friends – Neighbors – Co-workers