Andres Sarda offers a unique value proposition Andres Sarda is the - - PowerPoint PPT Presentation

Andres Sarda is the only lingerie and swimwear brand that expresses the magic of Mediterranean beauty with mystery, magnetic sensuality and a touch of the spectacular The brand celebrates a type of femininity that is free and triumphant, underlining the elegance hidden in the inner personalities of women Andres Sarda prides a unique combination of catwalk fashion and superior fit and comfort

Andres Sarda offers a unique value proposition

Barcelona, since 1962

The history of the Sardá family in the textile industry began with the closing of the 19th century, when the company manufactured lace mantillas of great quality. In the 1960’s Jackie Kennedy wore a SARDA mantilla on a visit to the Vatican. Photographed for the cover of Life Magazine, Jackie gave the SARDA firm its first international exposure. When wearing mantillas in church stops being compulsory, the Sardá family begins using lace in

• ther areas of fashion.

1962 marks a decisive turn in the brand’s history. Born in Barcelona in 1929, Andrés, the son of the founder, ventures into lingerie. In the midst of an

• ppressive political situation in Spain, the

collections break stereotypes. Designs are made to flatter and delight women while technical innovation creates unprecedented comfort. .

Style at heart

• The genius and the vision of Mr. Andres Sarda was passed on to his daughter Nuria, artistic director since

1998

• Barcelona is the cradle of creation in which the brand forges its identity and style. Seductive yet wearable,

based on craftsmanship, the ANDRES SARDA signature is recognizable among all

• 5 members of the Sarda family are working in design, sales and production

Presentation at the Madrid Fashion Week since 2000

Andres Sarda’s see now, buy now shows in Madrid are always spectacular and surprising. They are the most coveted events of the week and generate between 2 and 3 million euros in media coverage.

International media coverage and celebrity endorsement

HRH Queen Letizia granted Andrés Sardá the 2015 National Fashion Award Prix Marie Claire 2012 Bespoke creation for Shakira’s album cover Lady Gaga’s Instagram post wearing Andres Sarda’s fashion show outfit

Success in high-end department stores

Andres Sarda @ Le Bon Marché, Paris

Key facts

SRP range

• 150-350 euros per sets (bra + briefs or bathing suits)
• Limited editions, ie bikinis embellished with Swarovski crystals can go up to 600 euros

Distribution

• www.andressarda.com
• Selected etailers in Europe and US
• 450 high-end independent retailers worldwide
• Andres Sarda boutiques in Madrid, Barcelona and Ibiza (summer season)
• Le Bon Marché, Paris
• El Corte Ingles, Spain
• Isetan Shinjuku, Tokyo (popup events)
• Gum, Moscow
• Rigby&Peller, UK, USA, Germany, Denmark and Dubai

Social media

• Instagram: @andres.sarda
• Facebook: @andressarda