Approaching the Market: Matching Assets & Brands Sian Redmond - - PowerPoint PPT Presentation

Approaching the Market:

Matching Assets & Brands

Sian Redmond Head of Marketing Partnerships

AGENDA

REALISTIC EXPECTATIONS SPONSORSHIP LEVELS WORKING COLLABORATIVELY ELECTRIC PICNIC OVERVIEW

PRESENTING

AUDIENCE FOOTFALLS, PROFILES, RESEARCH, & EVENT USP’s

“ELECTRIC PICNIC

has the midas touch for

SPONSORSHIP”

…with brands pushing their messages in INNOVATIVE and EYE CATCHING ways. Independent.ie

Electric Picnic is Ireland’s most attended music event 3 Day Music & Arts Festival in Stradbally, Co. Laois SOLD OUT: 2014, 2015, 2016

Stages

Main Stage | Electric Arena Rankin Woods | Cosby Tent Little Big Tent | Body & Soul Other Voices | MindField Theatre of Food | Comedy Tent Trenchtown | Salty Dog Trailer Park | Global Green Jerry Fish Electric Sideshow

Previous Acts

Florence & The Machine | Blur Chic ft: Nile Rogers | Blondie Grace Jones | The Cure Arcade Fire | Paolo Nutini Hozier | Bombay Bicycle Club Simple Minds | Goldfrapp Pet Shop Boys | OutKast Trinity Orchestra

FESTIVAL RESEARCH

46% of adults will enter competitions to win festival tickets Fans would like to see more freebies from sponsors The line up and the overall experience are the key influencing factors when deciding whether or not to attend a festival

THE OFFERING

SHAPING & PRESENTING SPONSORSHIP LEVELS

 Right to Promote Association  Exclusivity  Inclusion on Festival Comms  Ticket Allocation  Footprint of Activation  Location of Activation  Social Media Support

THE PACKAGE

WORKING COLLABORATIVELY

MATCHING FESTIVAL ASSETS TO BRAND OBJECTIVES

Matching Assets & Brands:

Music Festivals can be a scary place for Brands to be in – Apply structure Brands may need to come

• ut of their

comfort zone to fit into the festival landscape Look at specific areas within the festival that can suit a Brand Work together – You know your festival; They know their Brand

THE RIGHT PARTNER CAN ADD GREAT VALUE

@

Three Three Charging Stations Three Activation Area with viewing deck

Associate/Main Arena Partner As an associate partner in the arena there is opportunities to engage with the festival attendees in a unique way

Energy Efficient Festoon Lighting Interactive Zone during the day Entertainment Stage at night

@

Relax, Re-Beaut, Re-Charge The Just Eat Waiters - delivery service

@

Campsite Activation Partner As an activation partner in the campsite there will be access to the thousands of camping attendees

Launderette Service where festival attendees could have their clothes washed and dried Entertainment provided while people waited

@

Stage Partners Sponsors have the

• pportunities to make their

areas a destination by having a stage where the can program talent into their activation areas.

@

Global Music Experience Bar & Stage Area

Cocktail Bar Casa BACARDÍ line-up of DJs

@

REALISTIC EXPECTATIONS

AVOID THE SLOW NO

Develop Relationships with your potential new clients Spend time ahead

• f presenting

coming up with ideas Set deadlines for response Don’t put all of your eggs in one basket Lists, Lists and more Lists Be open, honest and interested Work with agencies

Round Year Partnership Fulfillment Team Trust From Both Sides Don’t Over Promise Hold a Thank You Dinner or Lunch for Partners

TIPS

THANK YOU!