[PPT] - bradley bishop How we are online is always changing. We are busy. PowerPoint Presentation

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more traffic, more customers, more profit

bradley bishop

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How we are online is always changing.

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We are busy. So we are online in small moments, but we are online always and everywhere.

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Consumers unlock their phones:

???

times per day

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Consumers unlock their phones:

150+

times per day

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As a company how do you get found at all these times?

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You need to focus on KEY MOMENTS for your customers?

“I need” “I want” “How do I?” “Who does”

“Share with”

“Do you like?” “Have you seen?” “How much is?” “What’s the best?”

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Alexa, add more eggs to my basket.

Alexa, what are your best deals on new TVs?

Alexa, how do you make scones?

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Avoid the most common mistake

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the most important thing: test & measure

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test & measure to INCREASE PROFITS

does it work? improve do more yes

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test & measure to STOP WASTING MONEY

does it work? change try again no stop

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We always start with a big

THANK YOU

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1

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1 2 3 4 5

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SO GOOD

it reduced the customers exiting the website after filling in the form.

48% to 32%

It also increase in sales conversion rate by 4%

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1

tracking the conversions with a new thank you page

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total from organic search listings from PPC

track the enquiries

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we track calls from ads

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track calls from the site

different numbers for PPC & other calls

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see the cost per enquiry

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The 3 things to accelerate your website sales

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Data Destruction

1 GET FOUND

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G e t t i n g f

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n d f

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t h e r i g h t t h i n g , b y t h e r i g h t p e

p

l e , a t t h e r i g h t t i m e

Data Destruction

1 GET FOUND

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we normally start with google adwords?

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paid adverts (PPC)

rganic &

image listing (SEO)

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FREE Google Business Listing

Normal advert Extensions

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huge growth in localised searches

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Google business listing

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search for “google business listing”

Google Local Google Plus

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It is very easy to setup an Adwords account

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Spending £400/m for 3 years

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35% of their spend included “WOOD”

keyword

“turning company”

search term

“wood turning company”

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150% increase in customer enquiries excluded “WOOD”

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Exceptional Geographic Targeting

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Immediate Need = Google searches “how much is ...” “where can i buy ...” “top 10 ...” “reviews for ...” How to identify your target client?

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Your Data Google Data How to identify your target client? + Your email lists + Past customers + Website visitors + Contextual

(YouTube, Gmail, App use)

+ Location signals + Device + Intent Signals

(searches & behavious)

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How to identify your target client? + Your email lists + Past customers + Website visitors + Contextual + Location signals + Device + Intent Signals Immediate Need

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How to reach a larger audience...

+ Your email lists + Past customers + Website visitors Google A.I. finds other people that match your customers and site visitors Look-a-Like audience

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Immediate Need

How to reach a larger audience...

+ Contextual + Location signals + Device + Intent Signals Look-a-Like audience Your data

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test and measure

COPY

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ver 80% of

UK search market 8 - 20% of UK searches

Why advertise on BING at all?

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test and measure

at the heart of it all Your website....

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search engine optimisation

test and measure

the website is at the heart of it all

blog posts pages vlog testimonials case studies galleries forums

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test and measure

good reviews

content

the website is at the heart of it all

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test and measure

good reviews

blog increase search engine position link

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P u r c h a s e

Users visit 11 different sites / sources

A t W

r

k W a i t i n g t

c
l

l e c t t h e k i d s O n t h e S

f

a

2 1 1 1 1 10 9 8 7 6 5 4 3

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P u r c h a s e

F i n d y

u

h e r e

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k W a i t i n g t

c
l

l e c t t h e k i d s O n t h e S

f

a

2 1 11 10 9 8 7 6 5 4 3

Could be over 1 day or months

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Do you ever feel like your being followed?

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k W a i t i n g t

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l e c t t h e k i d s O n t h e S

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a 2 1 1 1 1 10 9 8 7 6 5 4 3

P u r c h a s e

F i n d y

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h e r e

1. Appear when they search again.

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1. Google Ads remarketing for search

Boost your bids

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P u r c h a s e

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2. Follow them all over the web

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2. Follow them all over the web

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Specific Generic

2. Follow them all over the web

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2. Follow them all over the web

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P u r c h a s e

F i n d y

u

h e r e

3. Follow them on Facebook

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l e c t t h e k i d s O n t h e S

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P u r c h a s e

F i n d y

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4. Follow them on Linkedin & Twitter

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4. Follow them on Linkedin & Twitter

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P u r c h a s e

F i n d y

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When you have them on the hook DON’T LET GO

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I n s t a n t l y s h

w

“ Y

u

h a v e f

u

n d w h a t y

u

r l

k

i n g f

r

”

2 HOLD THEM

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good reviews & testimonials

increase your conversion rate

the best I’ve had better

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make great testimonials

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keep on adding testimonials

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Taking testimonials to the next level

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Link your testimonials to case studies

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Get Instant Quote

C l e a r , s i m p l e , c

m

p e l l i n g . C a l l t

a

c t i

n

3

CALL TO ACTION

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NO CAll to action NO CAll to action

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1 2 3 4

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What can a clear be worth?

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Two customers spend: £600/m @ 50p/click = 1200 clicks

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Conversion rate No Clear C.T.A 0.5% Conversion rate Compelling & Clear C.T.A 2.5%

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R.O.I No Clear C.T.A 66% R.O.I Compelling & Clear C.T.A 667%

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R.O.I No Clear C.T.A 66% R.O.I Compelling & Clear C.T.A 667% +910%

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% Which is more Compelling? Learn More

vs

Help Me Choose

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Created more sales

$25,000,000

per quarter Help Me Choose

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2013 2013

G e t t i n g f

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t h e r i g h t t h i n g s b y t h e r i g h t p e

p

l e I n s t a n t l y s h

w

“ Y

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n d w h a t y

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” C l e a r a n d s i m p l e c a l l t

a

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Get Instant Quote

Services Testimonials Case Studies Data Destruction

1

+ Lots of Website visitors

Don’t look around
Don’t enquire

2

+ People stay on your site

Not enough visitors
They don’t enquire

+ Lots of Website visitors + People stay on your site

They don’t enquire

+ People stay + Enquire

Not enough

visitors + Lots of Website visitors + They enquire

Not many people

look around site + Lots of New Enquiries

3

+ Those that stay enquire

Not enough visitors
Not many look around

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1 2

+ Lots of New Enquiries

3

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Overwhelmed?

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Click Return can review your website and marketing. Provide a FREE marketing plan.

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Marketing budgets from £185 to £15,000 /m

Marketing for all size companies

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No long contracts

No Commitment