BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 - - PowerPoint PPT Presentation

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BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 - - PowerPoint PPT Presentation

May 14, 2023 185 likes •699 views

BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) MOBILEGEDDON! HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) 60% BRAINJARS

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BRAINJAR

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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BRAINJAR

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SLIDE 3

MOBILEGEDDON!

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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60%

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

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BRAINJAR

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (6 BONUS TIPS)

  • HOW GOOGLE RANKS

WEBSITES

  • 3 SEARCH ENGINE

MYTHS

  • MOBILE SITE HEALTH

CHECK

  • 6 EZ TIPS FOR NON-

TECHINICAL BUSINESS OWNERS

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BRAINJAR

  • HOW GOOGLE RANKS

WEBSITES

  • 3 SEARCH ENGINE

MYTHS

  • MOBILE SITE HEALTH

CHECK

  • 6 EZ TIPS FOR NON-

TECHINICAL BUSINESS OWNERS

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

1878

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

1878 The Value & Strategy

  • f Google
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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

1878 1898 The Value & Strategy

  • f Google
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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

1878 1898 How Google Organizes the Web The Value & Strategy

  • f Google
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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

Why did companies start calling themselves AA or AAA or All About…

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

Why did companies start calling themselves AA or AAA or All About… Value being first!

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

Before filing cabinets, papers were bundled together with

  • string. Folded and shoved

into envelopes.

1898

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PHONE BOOKS & FILING CABINETS

THINK LIKE GOOGLE

Before filing cabinets, papers were bundled together with

  • string. Folded and shoved

into envelopes. Better organized. EZ Access

1898

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THINK LIKE GOOGLE

THIS IS THE WEB

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

THIS IS GOOGLES VERSION

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HOW DOES GOOGLE WORK? SPIDER BOTS.

  • Spider bots are small

pieces of software that Google sends to scan your individual webpages.

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

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HOW DOES GOOGLE WORK? SCANING

  • Scans code
  • Scan words
  • Scans images
  • Scans the links

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

GOOGLE SEES WEBSITES DIFFERENTLY

1X

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

GOOGLE SEES WEBSITES DIFFERENTLY

6X

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

A FILING CABINET FOR EVERY WORD

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

A FILING CABINET FOR EVERY PHRASE

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BRAINJAR

  • HOW GOOGLE RANKS

WEBSITES

  • 3 SEARCH ENGINE

MYTHS

  • MOBILE SITE HEALTH

CHECK

  • 6 EZ TIPS FOR NON-

TECHINICAL BUSINESS OWNERS

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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MYTH # 1

GOOGLE DOES NOT SEARCH THE INTERNET IT SEARCHES A COPY OF THE INTERNET

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

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THINK LIKE GOOGLE

THIS IS THE WEB

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BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

THIS IS GOOGLES VERSION

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MYTH # 2

GOOGLE RANKS WEBSITES AS A WHOLE

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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MYTH # 2

GOOGLE RANKS WEBSITES AS A WHOLE

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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MYTH # 3

GOOGLE SEARCHES THE SAME WAY ACROSS ALL DEVICES.

≠

SEARCH RESULTS DIFFER ACROSS DEVICES

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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BRAINJAR

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

  • HOW GOOGLE RANKS

WEBSITES

  • 3 SEARCH ENGINE

MYTHS

  • MOBILE SITE HEALTH

CHECK

  • 6 EZ TIPS FOR NON-

TECHINICAL BUSINESS OWNERS

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WHY IS MOBILE IMPORTANT?

IT IS THE FUTURE IT IS NOW!!

  • APR 2015 – Google Checks if Your Mobile

Friendly

  • OCT 2015 – Mobile searches bypass

desktop searches

  • JAN 2016 – Google Defines Mobile

Guidelines

  • MAY 2016 – Google Prioritizes Mobile-

Friendly Websites

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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IS MY MOBILE SITE HEALTHY?

GO TO VARVY.COM/MOBILE AND CHECK

Checks 4 Things

  • 1. Mobile Friendly?
  • 2. Mobile Speed?
  • 3. Google Access?
  • 4. Page Redirects

GREEN BOXES ARE GOOD Type your web address

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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IS MY MOBILE SITE HEALTHY?

GO TO WWW.VARVY.COM AND CHECK

Checks 4 Things

  • 1. Mobile Friendly?
  • 2. Mobile Speed?
  • 3. Google Access?
  • 4. Page Redirects

GREEN BOXES ARE GOOD Type your web address

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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BRAINJAR

  • HOW GOOGLE RANKS

WEBSITES

  • 3 SEARCH ENGINE

MYTHS

  • MOBILE SITE HEALTH

CHECK

  • 6 EZ TIPS FOR NON-

TECHINICAL BUSINESS OWNERS

BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

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SOLUTION #1 : SPECIFIC PAGES

BUILD SPECIFIC PAGES FOR KEYWORDS EXAMPLE: PEST CONTROL

  • 1. Don’t list all your pests on one page
  • 2. Most likely people with ant problems

are not the same people with mice problems

  • 3. Two different pages for two different

audiences.

  • 4. You can do this for service areas too!

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SOLUTION #2: NAP TWICE

NAME, ADDRESS, PHONE NUMBER TWICE ON EVERY PAGE

There are two places that people are going stop on a websites; The top and bottom of the page. Plus, Smart phones are smart enough to know where you are and locate your business based on your address.

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SOLUTION #3: ADD A MAP

GOOGLE/MAPS TYPE IN YOUR BIZ

CLICK ON SHARE OR EMBEDD MAP

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SOLUTION #4: YELP PHOTOS

GO TO BIZ.YELP.COM CLAIM YOUR BUSINESS

  • 1. FIND YOUR BUSINESS
  • 2. CLAIM YOUR BUSINESS
  • 3. UPLOAD 1 PHOTO EVERY

WEEK

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SOLUTION #5: GOOGLE MY BIZ

GO TO GOOGLE.COM/MYBUSINESS

Q: WHY DO THESE THREE BUSINESSES SHOW UP? A: THEY MANAGE THEIR GOOGLE MY BUSINESS PAGE, AND THEN GET REVIEWS.

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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SOLUTION #6: FACEBOOK WEEKLY

YOU SHOULD POST LINKS BACK TO YOU WEBSITE

Create “Quote Cards” That link back to the business. This campaign doubled the traffic to the website and increased FB Likes

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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FACEBOOK POST CHECKLIST

Be Succinct Talk to Audience Be Visual Ask for shares Ask a question

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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RECIPE

1 Photo 1 Paragraph 1 Excerpt Automatic tweet Same Photo 2 Sentences 1 link 1 Photo 1 Paragraph 1 Excerpt

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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FULL RECIPE

Ideas come to your inbox You write a paragraph Automatic tweet Announce

  • n Facebook

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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GOOGLE ALERTS

Go To Google.com/Alerts Type in your interests Check your inbox

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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BLOGGING

Find an Article Add a picture Type in a paragraph Provide an Excerpt Call to Action

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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FACEBOOK

Copy Blog Link Add a picture Type in a teaser Paste Blog Link Publish

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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TWEETING

DO NOTHING It’s Automatic

HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

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THANK YOU

GUY EDWARDS BRAINJARMEDIA.COM