Branding & Visual Identity Update Presented to the State - PowerPoint PPT Presentation

Branding & Visual Identity Update Presented to the State Transportation Board Committee of the Whole April 18, 2018 Scott Higley Director of Strategic Communications

What is a brand?

Brand Iconography

Brand Iconography

Brand Evolution: Examples New visual identity introduced 2016

Brand Evolution: Examples New visual identity introduced 2016

Brand Evolution: Delta Air Lines 1985 – 1991 1960s-1980s Interior cabin and flight documents only

Brand Evolution: Delta Air Lines 1987-1995 1995 - 2007

Brand Evolution: Delta Air Lines 2007 - Present

Brand Evolution: Delta Air Lines • The red delta “widget” and typeface is strong • Typography is simple and streamlined, clean and modern • No useless elements – a swift, agile, lean and aerodynamic organization

Current GDOT Brand Identity Dominant brand colors gold, blue and black Introduced 2002

Current GDOT Brand Identity

Introducing…

A Team Effort

Color Palate Primary Secondary

Logo + Brand = Hand in Hand

Next Steps: The Process • Establishment of strong brand standards and guidelines for use to ensure consistent presentation and usage everywhere • Target introduction: Start of FY19 • Gradual phase-in over time • “Transition by Attrition”

Comments? Questions? Collectively we strive to put forth the best representation of GDOT, all times in all ways.

THANK YOU