Building a culture to support inclusive design Nithya Sambasivan, - - PowerPoint PPT Presentation

▶
building a culture to support inclusive design
SMART_READER_LITE
LIVE PREVIEW

Building a culture to support inclusive design Nithya Sambasivan, - - PowerPoint PPT Presentation

Jan 22, 2024 618 likes •1.21k views

Building a culture to support inclusive design Nithya Sambasivan, UX Researcher, Google AI J en Devins, Lead of Google Accessibility UX Photo source: Public Health Image Library, Google blog Photo source: Propublica Photo source: Rediff Are t

slide-1
SLIDE 1

Building a culture to support inclusive design

Nithya Sambasivan, UX Researcher, Google AI J en Devins, Lead of Google Accessibility UX
slide-2
SLIDE 2 Photo source: Public Health Image Library, Google blog
slide-3
SLIDE 3 Photo source: Propublica
slide-4
SLIDE 4 Photo source: Rediff
slide-5
SLIDE 5

Are t e tec echnology maker ers int ntent ntiona nally... dis iscrim imin inatory? rac acist st? miso sogynist st?

slide-6
SLIDE 6

Mis issin ing e entir ire populat ations an s and contexts s can an lead ad t to uni unint ntend nded conseq equen ences es. At sc scal ale, this s can an be a a really lly b big proble lem.

slide-7
SLIDE 7

Uni nint ntent ntiona nal e exclus usion n has t as the sam same i impac act as int ntent ntiona nal e exclus usion. n.

slide-8
SLIDE 8

Our t tal alk is ab s about mak aking eq equitable c e choices es in o n our ur d design n and nd rese sear arch.

slide-9
SLIDE 9 Making ng t the he cas ase for
  • r
eq equity Crea eating a a k knowled edge e found undation Achi hieving ng a and nd sus ustaini ning ng impac act

A Framework for Equity in Design

Photo source: Google UX
slide-10
SLIDE 10 Method Interviews and focus groups (n=363) Large-scale survey (n=3,50 0 ) Countries Bangladesh, Brazil, India, Indonesia, Mexico, Nigeria, and Pakistan Approach Internal partnerships External sharing

Gender Equity Online

Photo source: Google UX
slide-11
SLIDE 11 Understanding the product end users Conducted field, diary, and usability studies of users with vision impairments, deaf and hard of hearing, motor impairments and learning disabilities to understand their daily life and unmet needs. Learning how teams and organizations work Analyzed similarities of how teams work to identify common opportunities to bake accessibility into their workflow and optimize when possible.

Accessibility

Photo source: Google UX
slide-12
SLIDE 12

1.

  • 1. Making t

the case for e equity

slide-13
SLIDE 13 Photo source: Google UX Unclear about fit with business goals Unable to get prioritized over competing interests Uncomfortable with implications
  • f being asked to focus on
equity

Common challenges

slide-14
SLIDE 14 Photo source: Google UX

Illustrate how equity supports

  • rganizational goals
The busi siness c ss case se Inc nclus usive design n dr drives produ duct growth. h. The et e ethical c case e Do t the he r right ht thi hing ng. The he t techni hnical c case Equity c crea eates es new ew techni hnical
  • pportuni
unities.
slide-15
SLIDE 15 Photo source: pixabay.com

Partner with other teams to align on similar goals

slide-16
SLIDE 16 Photo source: Google UX

Consider all the stakeholders

slide-17
SLIDE 17 Photo source: Pixabay

Make it a collective effort; don’t make it personal

Slide content credit: Shannon Vallor
slide-18
SLIDE 18 Photo sources: NPR, Google UX

Provide concrete examples

slide-19
SLIDE 19

Making the e case e for g gen ender er eq equity

Photo source: Google UX
slide-20
SLIDE 20

Gender equity as core, not periphery

The busi siness c ss case se Bet etween een 2 2015-18 18, the e gen ender er def eficit in
  • wni
ning ng p pho hone nes dec ecrea eased ed by 8% 8% The et e ethical c case e Bui uilding ng for gend nder equity ad advan ances hum human n right hts and nd prom
  • mot
  • tes s
soc
  • cio-
econ
  • nom
  • mic prog
  • gress
The he t techni hnical c case Gen ender er eq equity
  • pens
ns ne new t techni hnical cha halleng nges i in M n ML, devi vice p priva vacy, y,
  • nl
nline ne safety, and nd eq equitable a e acces ess Sources: GSMA, 20 15 GSMA, 20 18 Photo source: Google UX
slide-21
SLIDE 21

Mak aking the c case ase for ac accessi ssibility

Photo source: Photo by Soukup / CC BY 2.0
slide-22
SLIDE 22 Photo source: Photo by Soukup / CC BY 2.0

Creating the a11y business case

$8 $8T

Collective disposable income people with disabilities and their friends & families worldwide

$21B 1B

Discretionary income working-aged people with disabilities in the United States
slide-23
SLIDE 23

Permanent Temporary Situational

Photo source: Getty images
slide-24
SLIDE 24

Eyes-free, hands-free Partially audible

Photo source: pixabay
slide-25
SLIDE 25
  • 2. Cr

Creating the foundation

slide-26
SLIDE 26

Common Challenges

Unsure what to include in the foundation Unclear on when foundation is solid and ready to use Not enough resources to build the foundation Photo source: Google UX
slide-27
SLIDE 27

Create a knowledge foundation of a deep understanding of people’s needs and practices

Photo source: Google UX
slide-28
SLIDE 28 “University collaborations are valuable for innovation, and significant benefits come from businesses building relationships with universities beyond their local area.” – Economic & Social Research Council

Start with existing external resources & find collaborators

slide-29
SLIDE 29

Audit existing product to identify gaps

slide-30
SLIDE 30

Creating ng a a found undation f n for gend nder equi uity o

  • nl

nline ne

Photo source: Google UX
slide-31
SLIDE 31 Sampled across various jobs, ages, incomes, physical abilities, location, and gender identities Work with NGOs, universities, or local partners for underrepresented populations Care in research is important, especially for sensitive topics

Diverse samples and mixed methods for a foundation

Photo source: The Hindu, 20 17
slide-32
SLIDE 32 Work with universities and NGOs to scale up and build rigor Partner with universities to scale, build HCI capacity, and leverage local expertise Find like-minded researchers to support you in achieving scale

Partner inside and

  • utside the
  • rganization
Photo source: Google UX
slide-33
SLIDE 33

Create accessible, intelligent vocabularies

PRIVACY SAFETY ACCESS CONTENT & COMMUNITY Can women go
  • nline on their own
terms? Is the content relevant to women? Do women feel in control of their privacy? Do women feel safe online and
  • ffline?
Limited agency Limited time Limited mobility Relevant content Community as content Limited content creation Device privacy Online privacy Online abuse Physical safety
slide-34
SLIDE 34

Creating ng a a found undation f n for acce ccessible pr product cts

Photo source: Robbie’s Voice Activated Room - YouTube
slide-35
SLIDE 35 Accessibility design guidelines

From foundational research develop useful resources for teams to utilize

slide-36
SLIDE 36

Observe teams’ workflows to identify gaps and

  • pportunities to

integrate accessibility

Photo source: pixabay.com
slide-37
SLIDE 37
  • 3. D

Drive sustainable impact

slide-38
SLIDE 38

Common Challenges

Efforts lose momentum due to personnel changes
  • r new priorities
Teams are unclear
  • n how to do equitable
design and development Teams feel overwhelmed
  • r discouraged
Photo source: Google UX
slide-39
SLIDE 39

Establish top-level formal goals and points of contacts within teams

OKRs

Photo source: pixabay.com
slide-40
SLIDE 40

Establish clear success metrics and frequently communicate impact of work

Photo source: Google UX
slide-41
SLIDE 41 DEFINE VISION Go talk to people with disabilities. DESIGN Design a great keyboard navigation interaction model. DEVELOPMENT Use standard components that have been stress-tested and that users are familiar with. POST DEVELOPMENT Provide accessible help content and
  • nboarding.

Provide a toolkit to apply to actual workflows and call out 1 thing to start with

slide-42
SLIDE 42

Workshop with teams to co- create solutions

Photo source: Google UX
slide-43
SLIDE 43

Driving su sust stai ainab able impac act with gen ender er eq equity

Photo source: Google UX
slide-44
SLIDE 44 Conduct workshops and audits to move from discourse to action Make research insights the foundation
  • f these engagements

Move from sharing to applying insights

Photo source: Google UX
slide-45
SLIDE 45 ‘How to talk about gender’ videos Scenario cards True or false

Example workshop activities

slide-46
SLIDE 46 Amplify the key insights, frameworks, and vocabulary from your projects. Sharing insights leads to broader impact in tackling the problem, hiring
  • r getting partners

Share widely to various communities to effect change

Photo source: Google UX
slide-47
SLIDE 47

Driving su sust stai ainab able impac act in in a accessib ibil ilit ity

Photo source: Getty Images
slide-48
SLIDE 48

Accessibility Playbook Accessibility Week Accessibility Champs program

Photo source: Google UX
slide-49
SLIDE 49

Co Coda

slide-50
SLIDE 50 Mak aking t the c cas ase f for eq equity Crea eating a a k knowled edge e found undation Achi hieving ng a and nd sus ustaini ning ng impact Create a business, technical
  • r ethical case
Partner with teams with similar goals Remove biases by shifting perspective Don’t make it personal Provide examples Talk to diverse people to understand needs and practices Start with existing external resources & find partners Audit existing product(s) to identify gaps Establish formal goals and points of contacts within teams Establish clear success metrics and frequently communicate impact Provide a toolkit for teams to apply to their actual workflow Workshop with teams

A Framework for Equity in Design

slide-51
SLIDE 51 Resources

Accessibility

Material Design - Accessibility design.google/NBU - global Accessibility

Gender Equity Online

Gender equity - ACM interactions, CHI ‘18, SOUPS ‘18 design.google/NBU

Equitable Design

Fast Company - Inclusive design Tarot Cards of Tech
slide-52
SLIDE 52

Question the positive and negative impacts Ask the tough questions

Photo source: Google UX
slide-53
SLIDE 53 Write to us

jendevins@google.com nithyasamba@google.com

Thanks to Garen Checkley Taylor Marable Astrid Weber Andrea Wong
slide-54
SLIDE 54 Appendix
slide-55
SLIDE 55 Photo source: Getty Images

Use metrics and user demographic data to help teams know where they are and where to go

slide-56
SLIDE 56

Inclusive design Accessibility Usability

slide-57
SLIDE 57 Problems need an understanding of why’s, how’s, and how many’s Logs speak the language of products. Experiment with different methods for data capture.

Use multiple methods for depth and breadth

Photo source: Google UX