China New Zealand Year of Tourism 2019 Presenter: Katherine - - PowerPoint PPT Presentation

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Sep 09, 2023 261 likes •423 views

China New Zealand Year of Tourism 2019 Presenter: Katherine MacGregor, Event Manager, China New Zealand Year of Tourism Ministry of Business, Innovation & Employment (MBIE) Play https://www.youtube.com/watch?time_continue=5&v=ZTcKZmDOjeE

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Presenter: Katherine MacGregor, Event Manager, China New Zealand Year of Tourism Ministry of Business, Innovation & Employment (MBIE)

China New Zealand Year of Tourism 2019

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Play https://www.youtube.com/watch?time_continue=5&v=ZTcKZmDOjeE The Prime Minister’s video is free for Tourism Operators to use in their marketing and promotions for the China market throughout the China New Zealand Year of Tourism. You are welcome to use the YouTube link and embed it in your efforts, but we also have ones that work better in the Chinese ecosystem.

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Our Year of Tourism is helping grow and strengthen tourism

linkages between China and New Zealand

We want to work closely with you to make the Year of Tourism

as successful as possible

China-New Zealand Year of Tourism 2019

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China visitor market snapshot

454,000 visitors in the year to January 2019 – growth of 13 per cent
Annual growth of 9.5 per cent since 2015, including growth of 25 per cent

between 2015 and 2016

Length of stay: 9 days (holiday) (91% are first time visitors, 9% repeat visitors)
Average spend of $1,663 per visitor – growth of 15 per cent
Free Independent Travellers are now the dominant group, comprising around

nearly 40 per cent of arrivals

43% of Chinese visitors arrive via an Australian airport, 41% arrive direct from

China

Top activities for Chinese holiday visitors include: Observing wildlife (81%),

walk/hike/tramp (72%), Maori cultural experience/activity (71%), farm/orchard (65%), beach (65%)

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Official China-New Zealand Year of Tourism logo

Apply to use the logo (a simple and easy process!) at www.cnzyot.govt.nz

*We particularly encourage Qualmark qualified organisations to apply to use the logo.

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Opportunities to get involved – www.cnzyot.govt.nz

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China Southern Sponsorship

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Public Events

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Government Agencies

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Minister Luo Shugang’s visit

a focus on innovation in tourism, sustainability

and a bright future

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Where can I find up to date information on the Chinese visitor to New Zealand?

Subscribe to Immigration NZ’s data newsletter

INZTourism@mbie.govt.nz

Tourism New Zealand’s China Market Insights Page:

https://www.tourismnewzealand.com/markets- stats/markets/china/

Tourism New Zealand’s China visitor information

infographic: https://www.tourismnewzealand.com/media/3418/china- visitor-information.pdf

China New Zealand Year of Tourism 2019 website

http://www.cnzyot.govt.nz

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Thank you! 谢谢

Contact my team any time! cnzyot@mbie.govt.nz http://www.cnzyot.govt.nz