Chongqing Presenter: Yuan Li Logistics center of inner China - - PowerPoint PPT Presentation

Trend of agri-food in

Chongqing

Presenter: Yuan Li

Logistics center of inner China

Yuxinou railway 11,000 km through Central Asia, Russia and eastern Europe to Germany 15 days from Chongqing to Duisburg (Germany), save 30 days compared to sea transportation cost 1/5 of airliner transportation

Population of Chongqing

33.8 17,3 16,3

10 15 20 25 30 35

Population (million) Year Total population Male population Female population

51,5 % 48,5 %

male female

59,3% 40,7%

rural urban

16,4% 71,6% 12,0%

0-14 15-64 >65

Data from Chongqing municipal bureau of statistics (2015)

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Education of Chongqing

Basic education

• Primary school: 4586

(2,034,165)

• Secondary school: 1179

(1,627,301)

• Special school: 36

(13,893)

Higher education

• Regular institutions: 63

(740,534)

• HEIs Offering Degree Programs:

25 (433,586)

Data from Chongqing municipal bureau of statistics (2015)

Chongqing University Southwest University Chongqing Medical University

Living quality in Chongqing

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 200 400 600 800 1000 1200 2006 2007 2008 2009 2010 2011 2012 2013 2014 Food expenditure percentage Food expenditure (euro) Year Rural food expenditure Urban food expenditure Rural percentage Urban percentage

1 euro = 7.53 RMB

Data from Chongqing municipal bureau of statistics (2015)

Living quality in Chongqing

y = -0,1039x + 227,26 20 40 60 80 100 120 140 160 2007 2008 2009 2010 2011 2012 2013 Consumption amount (kg) Year Grain Meat(pork, beef, lamb, seafood) Milk Vegetables Lineair (Milk)

Consumption of food types in urban area

Data from Chongqing municipal bureau of statistics (2015)

y = 0,8621x - 1730,1 50 100 150 200 2007 2008 2009 2010 2011 2012 2013 Consumption amount (kg) Year Grain Meat(pork, beef, lamb, seafood) Milk Vegetables Lineair (Milk)

Living quality in Chongqing

Consumption of food types in rural area

Data from Chongqing municipal bureau of statistics (2015)

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Trend of agri-food in Chongqing

Dairy product E-commerce Natural food

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Rural citizen Urban citizen 2 4 6 8 10 12 14 16 18 20 2005 2006 2007 2008 2009 2010 2011 2012 Consumption (kg) Year Rural citizen Urban citizen Average consumption of milk product per year

The milk scandal in 2008 affected urban citizen more than rural citizen Confidence still NOT recover

Trend of dairy product

Milk powder

• 89% people prefer imported milk

powder

• In First-tier city, imported milk powder

sell more than local brands

• Nestle, Wyeth, Abbott, Mead

Johnson, Dumex, OZDairy, Meiji, Biostime

• Yili(伊利), Feihe(飞鹤),

Beiyinmei(贝因美)

• In Second, third tier city, local brand milk

powder sell better

Liquid milk

• UHT milk accounts for approximately

60% share of the total milk consumption in China

• relatively long storage time
• lack of cold chain in some area
• Consumption of pasteurized milk would

grow at a much faster pace than UHT milk in the coming years

Trend of dairy product

Trend of agri-food in Chongqing

Dairy product E-commerce (Mobile) Internet Natural food

E-commerce

WeChat Pay Apple Pay AliPay

11-11 Online shopping festival

1 euro = 7.53 RMB start 52 seconds 132.8 million euro 7 minutes 1.32 billion euro 60 minutes 4.69 billion euro 24 hours 16 billion euro Data: http://wallstreetcn.com/node/273178

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Trend of agri-food in Chongqing

Dairy product E-commerce (Mobile) Internet Natural food

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GFSI (Global Food Safety Initiative) Global G.A.P. IFS (International Food Standard) Metro Audit System Routine In-store Verification

Traceability in China 3000+ products can be traced back to whole processing line

International & local companies

Dairy products

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Distribution channels

METRO 24h stores

Logistics

Highway

In total 2312 km of highway till 2013, expected to be 3600 km till 2020 2 highway rings (third highway ring under construction) 10 highways connected all neighboring provinces

Express delivery

6 express companies can deliver products to most places within 2 days EMS express can deliver to anywhere in China

Cold chain

Despite all these shipping methods and highways, the cold chain is NOT able to support fresh agri-products delivery

Regulation on the Implementation of the Food Safety Law of the People's Republic of China

Date issued： 07-20-2009 Effective date: 02-06-2016

I. General Provisions II. Monitoring and Assessment of Food Safety Risks

• III. Food Safety Standards
• IV. Food Production and Business Operation

V. Food Testing

• VI. Food Import and Export
• VII. Handling of Food Safety Incidents

VIII.Supervision and Administration

• IX. Legal Liabilities

X. Supplementary Provisions

Contact information

• Chongqing University

http://study.cqu.edu.cn/IndexOfEnglish/Index

• Southwest University

http://www.swu.edu.cn/

• Chongqing Medical University

http://www.cqmu.edu.cn/

• Chongqing Entry Exit Inspection and Quarantine Burear

http://www.cqciq.gov.cn/index/

• Tianyou Dairy

http://www.tianyoudairy.com/