CHOSING A STUDY DESTINATION OVERSEAS A PRACTIONERS PERSPECTIVE FROM - - PowerPoint PPT Presentation

CHOSING A STUDY DESTINATION OVERSEAS

A PRACTIONER’S PERSPECTIVE FROM INDIA

Lakshmi Iyer Head of Education Sannam S4 Consulting Pvt Ltd

About Sannam S4

• Sannam S4 supports international organizations with their market entry and business development

activities in India and China

• We offer a single window to support an organisations needs as part of their journey of entering the

Indian market.

• Education is by far the largest single sector that we support
• Supported over 75 education organisations with entry into India
• Our team

– Blend of UK/US/Canadian originated staff (with deep Indian experience) and local delivery specialists – 80 employees in India

• Offices: New Delhi, Mumbai, Bangalore, Chennai and Pune

Background

• Most research into decisions on studying overseas focuses on either the student or sponsor
• Results are often at conflict with first-hand experiences on the ground
• Could this be due to focus on the ‘wrong subject’?
• How different would a Practioner's perspective be?

Method

• Email/ phone survey of in-country officers of overseas institutions
• Sample of sixty-five institutions approached with questionnaires
• Anonymity and data protection guaranteed
• Represent UK, USA, Australia, Canada, Ireland & Singapore institutions

Rationale

• Collectively our respondents come in contact with over 20,000 students per annum
• Much lower risk of biases
• Cross section of destination countries
• Nation-wide spread

58% 32% 5% 5% 29% 53% 6% 12%

27% 14% 23% 5% 9% 9% 5% 5% 5%

BIZ & MGMT SCIENCE & ENGG COMP SC HOSP & TOURISM LIFE SC LAW ARTS STEM MEDIA

POPULAR UNDERGRADUATE COURSES

1st Choice 2nd Choice 3rd Choice

4

37% 26% 32% 5% 33% 53% 7% 7%

40% 10% 10% 10% 10% 20%

BIZ & MGMT SCIENCE & ENGG COMP SC HOSP & TOURISM LAW ARTS MEDIA

POPULAR GRADUATE COURSES

1st Choice 2nd Choice 3rd Choice

5

6 Engineering #1 in South 52% 14% 5% 10% 5% 10% 5% 41% 18% 12% 18% 12% 38% 23% 4% 4% 8% 8% 4% 4% 4% 4% 31% 35% 4% 12% 4% 4% 4% 8%

BUSINESS ENGINEERING LAW ARTS INFO TECH MATERIAL SC MARINE SC ARCHITECTURE HOSPITALITY SCIENCE HEALTH LIFE SC

REGIONAL INTERESTS

North East West South

24% 24% 3% 10% 9% 4% 24% 3% 7% 2% 2% 7% 4% 11% 13% 2% 11% 4% 4% 26% 7% 6% 3% 3% 6% 3% 3% 18% 12% 9% 6% 3% 15% 12% First Second Third

KEY SOURCE CITIES – BY REGION

EAST NORTH SOUTH WEST

12.2% 12.2% 10.9% 10.2% 9.5% 8.8% 8.2% 5.4% 2.7% 4.8% 3.4% 2.0% 2.7% 1.4% 2.0% 1.4% 2.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

Mumbai Delhi Kolkata Pune Chennai Hyderabad Bangalore Ahmedabad Chandigarh Jaipur Kochi Guwahati Nagpur Bhopal Bhubaneshwar Coimbatore Lucknow

KEY CITIES – EMERGING MARKETS

8

3% 5% 6% 7% 11% 10% 12% 13% 15% 18%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Other Jobs in home country Parental choice Have family in host country Have friends in host country Immigration prospects Univ advice Affordability Financial Aid Employment Abroad

WHY COUNTRY ‘X’ ?

9 Financial Reason

Internship 2% Fellowship 2% Bursary 4% Personal Loan 4% Full Scholarship 7% Personal Savings 11% Part Scholarships 20% Education Loan 24% Family Savings 26%

EXPECTED SOURCES OF FINANCE

1% 1% 1% 4% 5% 7% 8% 10% 15% 16% 16% 17%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Billboard Radio TV Other Advertisement Other media Print Adv. Family Office/Colleagues Internet Exhibition/Fair School/Institution Friends

SOURCE OF INFO Traditional Media

4% 4% 9% 11% 10% 14% 15% 15% 19%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Study even further Earn while studying Value of foreign degree in India Value the qualification per se Enhanced social prestige Will enhance salary prospects Multi-cultural exposure Chance to settle overseas Valued for global employment

MOTIVATION

12

Surprisingly low in hierarchy

2% 10% 10% 13% 15% 21% 30%

0% 5% 10% 15% 20% 25% 30% 35%

Continue studies in India Continue studies elsewhere Set up business in India Continue studies in host country Decide after returning to India Work overseas Work in host country

WHAT NEXT?

13

32% 37% 21% 11% 47% 53% 60% 30% 10% 27% 67% 7% 53% 29% 6% 12% 38% 63%

40% 33% 13% 13% 85% 15%

USA UK AUS CANADA UG PG PHD

COUNTRY/ COURSE

North East West South 14

Thank you!

• Lakshmi Iyer

Head, Sannam S4 lakshmi.iyer@sannams4.com +91 (0) 11 4212 4111