Chris Mehlert, Website Consultant Internet Marketing is Comprised of - - PowerPoint PPT Presentation

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Chris Mehlert, Website Consultant Internet Marketing is Comprised of - - PowerPoint PPT Presentation

Oct 24, 2023 142 likes •521 views

Chris Mehlert, Website Consultant Internet Marketing is Comprised of Two Core Concepts: VITALITY and VIRALITY Vitality capacity for survival ? Website Social Media Local Search Optimization Virality tendency of online

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Chris Mehlert, Website Consultant

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VITALITY and

VIRALITY

Internet Marketing is Comprised of Two Core Concepts:

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Vitality – capacity for

survival

?

  • Website
  • Social Media
  • Local Search

Optimization

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Virality – tendency of online

content to circulate rapidly between Internet users

Y

  • ur online

presence must:

  • meet Internet

users’ needs

  • entice them to

share your services

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WHERE DO

START?

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3

FUNDAMENTAL ELEMENTS OF

INTERNET MARKETING

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WEBSITE

83% OF CONSUMERS PERFORM

RESEARCH ONLINE

BEFORE HIRING A SERVICE

1

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86% of consumers search for local

businesses online.

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Without a website,

you’re only reaching

14% of your

target audience.

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SOCIAL NETWORKS ARE

THE 4th MOST POPULAR

ONLINE ACTIVITY, BEATING

PERSONAL EMAIL.

2

SOCIAL MEDIA

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77% of B2C companies have acquired a customer through

Facebook.

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Companies with more than 1,000

Facebook Likes receive nearly

1,400 website visitors a day.

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LOCAL SEARCH MARKETING

MARKET YOUR PRACTICE TO A

3

TARGETED ONLINE AUDIENCE

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74% of searches are location based.

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82% of local searches

follow up offline with

a visit to the business.

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In order to excel with your

  • nline marketing approach:
  • Have an online presence that addresses vitality.

– Website – Social Media – Local Search Marketing

  • Use your online presence to generate virality.

– Promote your website – Share updates on social media – Include your location to attract nearby customers

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HOW DO

START?

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STARTING POINTS FOR MARKETING

YOUR PRACTICE ONLINE

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WEBSITE

GET YOUR PRACTICE

WEBSITE 1

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ESSENTIAL ELEMENTS OF

AN EFFECTIVE WEBSITE

  • APPEALING DESIGN
  • GOOD CONTENT
  • PERSONALIZATION
  • SIMPLE NAVIGATION
  • INTERACTIVE ELEMENTS
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APPEALING DESIGN

  • Studies show you

have just 3

seconds to capture

a visitor’s attention.

  • Should prominently

display practice name and contact number

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GOOD CONTENT

  • Explains

services you offer

  • Describes

sections with bold headings

  • Increased

readability with lists or bullets

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PERSONALIZATION

  • Staff

biographies

  • Photos of

physicians and staff

  • Office tour
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SIMPLE NAVIGATION

  • Familiar

navigation

  • Uncomplicated
  • Easy to find

desired information

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INTERACTIVE ELEMENTS

  • Videos
  • Testimonials
  • Appointment Request
  • Patient Surveys
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SET UP YOUR PRACTICE

FACEBOOK PAGE

2

SOCIAL MEDIA

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SET UP YOUR PAGE AS A

LOCAL BUSINESS OR PLACE

WWW.FACEBOOK.COM/PAGES/CREATE

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FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

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FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

  • Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered
include bunion surgery, callous removal, and foot and ankle surgeries. www.podiatrytemecula.com Medical Office
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FOLLOW THE PROMPTS TO

COMPLETE YOUR PAGE

http://www.facebook.com/podiatrytemecula

Choose a custom Facebook URL that patients can

easily remember or find in search.

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LOCAL SEARCH MARKETING

OPTIMIZE

YOUR WEBSITE

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INSERT PAGE TITLES THAT REFLECT

YOUR SERVICE LOCATION

  • Inject your

page titles and content with the location(s) you service

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ADD YOUR PRACTICE TO

ONLINE BUSINESS DIRECTORIES

  • http://www.google.com/+/learnmore/local/
  • http://biz.yelp.com
  • https://signup.citygrid.com/cyb/find_business
  • http://smallbusiness.yahoo.com/local-listings/basic-listing/
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WHEN CLAIMING ONLINE LISTINGS,

KEEP IN MIND:

  • HAVE INFORMATION ABOUT YOUR

PRACTICE (ADDRESS, PHONE NUMBER, WEBSITE URL, ETC.) READILY AVAILABLE

  • BE ABLE TO ANSWER A

VERIFICATION FROM YOUR PRACTICE PHONE

  • REINTERATE YOUR LOCATION IN

ALL AVAILABLE FORM FIELDS

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TO BUILD VIRALITY,

YOU MUST:

  • GET A WEBSITE
  • CREATE A FACEBOOK PAGE
  • OPTIMIZE YOUR WEBSITE
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QUESTIONS?

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