Chulakorn Aritajati Software Engineering Kasetsart University - - PowerPoint PPT Presentation

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Feb 11, 2023 148 likes •300 views

Chulakorn Aritajati Software Engineering Kasetsart University Outline Problem Solutions Traffic condition: an analogy to weather s influence Program interface Are Thai people interested in Traffic information? Competitive

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Chulakorn Aritajati Software Engineering Kasetsart University

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Outline

 Problem  Solutions  Traffic condition: an analogy to weather ‘s influence  Program interface

 Are Thai people interested in Traffic information?  Competitive

 Revenue and Cost Estimate  Conclusion

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Problem

www.bl.uk, www.dailymail.co.uk, http://picasaweb.google.com/hierispien/ThailandAgain/photo#5070951562025733458

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Cars In Bangkok

Cars Taxis Limousine Exiting vehicles in Bangkok in 2003 1,773,145 71,742 1,611 New vehicles in Bangkok in 2003 146,945 6,982 100

Depart of land transport

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Solutions

 The smart system which reports traffic information

can resolve this problem.

 If drivers have information about traffic, they can use

it to find the best path to their destination.

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Traffic Condition V.S. Weather

http://weather.yahoo.com, www.google.com,

What should I wear? Which direction should I take?

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The Infrastructure System

1 Km/Hr 1 Km/Hr Flow of traffic is slow.

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Program Interface

Reuters

www.google.com

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Website And A GPS Tool

tomtomgpsreview.com/

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Are Thai People Interested In Traffic Information?

Customer interest

Interest Uninterest

Traffic information can assit driver to avoid traffic jam.

Agree mediocre Disagree

89 people

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Competitive

Categories Radio Bill Board Website Traffic intelligence system Information Accuracy Moderate Low Moderate High Information Coverage Moderate Low High High Popularity Very Popular Popular Not Popular New

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Revenue

 Advertisment in Taxis and on the website.  Traffic information service fee.  Sale of a GPS machine.

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Revenue And Cost Estimate

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Conclusion

 Many customers would like to pay some fee to get

traffic information because It can help people to make decision about their path to destination, such as shopping malls and schools and, as a result, save their time and expense spending on the road.