communications worldview business planning for nonprofit

Communications Worldview Business Planning for Nonprofit - PowerPoint PPT Presentation

Communications Worldview Business Planning for Nonprofit Communicators Robb Lee Chief Marketing & Communications Officer ASAE What Are They Thinking? - Need money for the next new thing - How long will this take? - Maybe


  1. Communications Worldview

  2. Business Planning for Nonprofit Communicators Robb Lee Chief Marketing & Communications Officer ASAE

  3. “What Are They Thinking?” - Need money for the next “new” thing - How long will this take? - Maybe they enjoy talking about Marcomm or maybe they don’t

  4. Organization Business Communications (only if necessary)

  5. Applying Margin Quadrant Analysis to Communications Cost Plus Break-Even Subsidized Developmental

  6. Choose Your Lexicon Branch of knowledge

  7. Frame Your Story with Three Pillars Organization/Enterprise Impact Business/Bottom-line Contribution Communications

  8. Always Focus on the Unmet Need

  9. Risk Perspective Live with uncertainty over error

  10. Are You Willing to Say No?

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