Connected Consumers Event partners: @MediatelNews #MTCC People - - PowerPoint PPT Presentation

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Connected Screens Connected Consumers

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People Screens Media

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Methodology:

• Online sample
• 16+ UK broadband homes
• Quotas on age, gender, working status and social grade
• Weighted to broadband universe

Research agency: Data partners: Consultancy:

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Source: Mediatel Connected Screens survey Base: All adults in broadband homes (2001/2003)

31 25 34 41 8 8 2014 W3 2015 W1 = 73% = 74%

Screens personally used..

Smartphone

• nly

Tablet

• nly

Both

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Recorded television programmes Catch up (broadcaster players) PPV TV series or movies PPV live sports Subscription service like Netflix Pay to keep digital versions Free streaming like YouTube Watched via unofficial sites DVDs or Blu-Rays Ultraviolet digital version

2014 W3 2015 W1

TV/video related activities done in last year: any screen

Source: Mediatel Connected Screens survey; Base: All adults in broadband homes (2001/2003)

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Start watching a TV programme on one screen and finish on another?

Source: Mediatel Connected Screens survey; Base: All adults in broadband homes (2003)

2014 W3 2015 W1 Male Female 16-24 25-34 35-44 45-54 55+

Often Sometimes Hardly ever

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Simultaneous Screen Usage

Source: Mediatel Connected Screens survey Base: All adults in broadband homes (2001/2003)

2014 W3 2015 W1 2014 W3 2015 W1 2014 W3 2015 W1 2014 W3 2015 W1 Every Day Most Days Once a Week

%

+ + + +

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0% 20% 40% 60% 80%

use any other means, not including social media… use text/instant messaging use email use other social media blogs use online forums and chatrooms use Tumblr use Twitter use Facebook have spoken conversations with friends/family Often (%V) Occasionally (%V)

How often..discuss a scheduled television show, during the show?

Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003)

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Listened to Live Radio Catch up radio service Streamed music Played downloaded music

2014 W3 2015 W1

Audio related activities done in last year: any screen

Source: Mediatel Connected Screens survey Base: All adults I broadband homes (2001/2003)

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Newspaper website (free) Newspaper website (paid) Newspaper app (free) Newspaper app (paid) Other news sites Magazine website (free) Magazine website (paid) Magazine app (free) Magazine app (paid)

2014 W3 2015 W1

Text/print related activities done in last year: any screen

Source: Mediatel Connected Screens survey Base: All adults in broadband homes(2001/2003)

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Xbox 360 Xbox One Playstation 3 Playstation 4 Nintendo Wii Nintendo Wii U Connected to TV Connected to TV and used to play TV, films or video

Games consoles connected to TV in home

Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003)

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Shopping information Online purchase Shopping information Online purchase Shopping information Online purchase Shopping information Online purchase Shopping information Online purchase Every Day Most Days Once a Week Once a month Less often

Screens used for shopping information or online purchase

Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003)

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How can I find out more?

Connected Screens report Connected Screens partnership Mediatel Connected subscription

Anne Tucker: anne.tucker@mediatel.co.uk @AnneTuckerTweet 020 7420 3252