World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Country Presentation Finland Presented by Juha Vastamki Executive - - PowerPoint PPT Presentation
Country Presentation Finland Presented by Juha Vastamki Executive - - PowerPoint PPT Presentation
Country Presentation Finland Presented by Juha Vastamki Executive director of Finnish Franchising Association World Franchise Council Meeting, 27 February 3 March 2012, Mexico City Country Presentation: Finland Demographic Data Population:
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Demographic Data
Population: 5,4 million Total area: 320,920 km² Population density: 18/km² GDP 2010 and latest 2011: $ 238 bn GDP per capita: $ 23 200 PPP(Purchasing Power Parity): $ 35 400 Inflation rate latest 2011: 2,9 % Unemployment rate latest 2011: 7,4 %
Country Presentation: Finland
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Current industry data: Franchise brands: 265
- utlets:
6800 employment: 42 000 % of domestic brands: 74
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Country Presentation: Finland
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Current industry data: Development of franchising
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Country Presentation: Finland
2000 2011 Employees 29000 42 000 Franchisees 2300 4500 Franchisors 122 265 Turnover in USD 3 bn 6,5 bn
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Current industry data: Franchise-sectors 2011
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Country Presentation: Finland
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Structure of our association:
Members: Number of members in total: 122
- full members:
33
- associated members:
55
- affiliates:
27
- personal members
7
- franchisees as members: 0
Board: six members, all from franchisors Source of income:
- membership fee
85 %
- marketing activities
0%
- fair / conferences
0%
- training activities
0%
- Others(sponsorships,
publications) 15 %
Country Presentation: Finland
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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
5 best running franchise-systems in
- ur country:
Franchise
- nr. of franchise units
Kotipizza (Pizza chain) 265 R-kioski (C-store chain) 258 Laatutakuu (Commercial cleaning) 180 Kiinteistömaailma (Real estate) 120 Subway 91
Country Presentation: Finland
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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Successful international franchise -systems in Finland
Country Presentation: Finland
Flag of your country 91 units 71 units 20 units 70 units 40 units 81 units
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Best exported franchise-systems
Country Presentation: Finland
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- R-kiosk(C-store chain) has over 900 units abroad, mainly in
the Baltic area
- Nokian Tyres’ Vianor tire chain, consists of over 600 outlets in 19
countries
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Climate for franchising in our country
Trends in franchising:
- Franchising in Finland is expected to grow +7-8% in turnover
in 2012
- New franchise concepts
- New branches to franchising (health and senior care,
silviculture, parking/ traffic warden business, children’s fun park)
- Service sector is fastest growing
- Use of social media when recruiting franchisees
Country Presentation: Finland
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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Financing a franchise-system:
Government support(for all new or growing companies):
- Free start up money for companies to help employing
- State owned company, Finnvera (www.finnvera.fi), provides its clients with
loans, guarantees, venture capital investments and export credit guarantees. Other forms of financial support: Co-operation between FFA, Finnvera and FFA‘s affiliate member banks to develope financial solutions for franchising in Finland
Country Presentation: Finland
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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Legal framework: No franchising specific legislation exists in Finland. As Finland is an EU member, the EU regulation applies here.
Country Presentation: Finland
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No franchising specific legislation exists in Finland. As Finland is an EU member, the EU regulation applies here.
World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City
Contact data of our association:
Finnish Franchising Association Lönnrotinkatu 22 A 2 FI-00120, Helsinki Finland Tel: +358 (0)9 586 5847 E-mail: office@franchising.fi web: www.franchising.fi Executive Director: Juha Vastamäki President: Henri Häyrinen
Country Presentation: Finland
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