Country Presentation Finland Presented by Juha Vastamki Executive - - PowerPoint PPT Presentation

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Country Presentation Finland Presented by Juha Vastamki Executive - - PowerPoint PPT Presentation

Country Presentation Finland Presented by Juha Vastamki Executive director of Finnish Franchising Association World Franchise Council Meeting, 27 February 3 March 2012, Mexico City Country Presentation: Finland Demographic Data Population:


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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Country Presentation Finland

Presented by Juha Vastamäki Executive director of Finnish Franchising Association

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Demographic Data

Population: 5,4 million Total area: 320,920 km² Population density: 18/km² GDP 2010 and latest 2011: $ 238 bn GDP per capita: $ 23 200 PPP(Purchasing Power Parity): $ 35 400 Inflation rate latest 2011: 2,9 % Unemployment rate latest 2011: 7,4 %

Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Current industry data: Franchise brands: 265

  • utlets:

6800 employment: 42 000 % of domestic brands: 74

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Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Current industry data: Development of franchising

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Country Presentation: Finland

2000 2011 Employees 29000 42 000 Franchisees 2300 4500 Franchisors 122 265 Turnover in USD 3 bn 6,5 bn

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Current industry data: Franchise-sectors 2011

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Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Structure of our association:

Members: Number of members in total: 122

  • full members:

33

  • associated members:

55

  • affiliates:

27

  • personal members

7

  • franchisees as members: 0

Board: six members, all from franchisors Source of income:

  • membership fee

85 %

  • marketing activities

0%

  • fair / conferences

0%

  • training activities

0%

  • Others(sponsorships,

publications) 15 %

Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

5 best running franchise-systems in

  • ur country:

Franchise

  • nr. of franchise units

Kotipizza (Pizza chain) 265 R-kioski (C-store chain) 258 Laatutakuu (Commercial cleaning) 180 Kiinteistömaailma (Real estate) 120 Subway 91

Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Successful international franchise -systems in Finland

Country Presentation: Finland

Flag of your country 91 units 71 units 20 units 70 units 40 units 81 units

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Best exported franchise-systems

Country Presentation: Finland

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  • R-kiosk(C-store chain) has over 900 units abroad, mainly in

the Baltic area

  • Nokian Tyres’ Vianor tire chain, consists of over 600 outlets in 19

countries

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Climate for franchising in our country

Trends in franchising:

  • Franchising in Finland is expected to grow +7-8% in turnover

in 2012

  • New franchise concepts
  • New branches to franchising (health and senior care,

silviculture, parking/ traffic warden business, children’s fun park)

  • Service sector is fastest growing
  • Use of social media when recruiting franchisees

Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Financing a franchise-system:

Government support(for all new or growing companies):

  • Free start up money for companies to help employing
  • State owned company, Finnvera (www.finnvera.fi), provides its clients with

loans, guarantees, venture capital investments and export credit guarantees. Other forms of financial support: Co-operation between FFA, Finnvera and FFA‘s affiliate member banks to develope financial solutions for franchising in Finland

Country Presentation: Finland

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Legal framework: No franchising specific legislation exists in Finland. As Finland is an EU member, the EU regulation applies here.

Country Presentation: Finland

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No franchising specific legislation exists in Finland. As Finland is an EU member, the EU regulation applies here.

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World Franchise Council Meeting, 27 February – 3 March 2012, Mexico City

Contact data of our association:

Finnish Franchising Association Lönnrotinkatu 22 A 2 FI-00120, Helsinki Finland Tel: +358 (0)9 586 5847 E-mail: office@franchising.fi web: www.franchising.fi Executive Director: Juha Vastamäki President: Henri Häyrinen

Country Presentation: Finland

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