December7,2008 TheDesire TheDesire TheDesire TheDesire - - PowerPoint PPT Presentation

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December7,2008 TheDesire TheDesire TheDesire TheDesire - - PowerPoint PPT Presentation

Oct 15, 2023 663 likes •1.06k views

December7,2008 TheDesire TheDesire TheDesire TheDesire TheRationale TheRationale TheRationale TheRationale TheResponse TheResponse Ithinkthedesignfits

slide-1
SLIDE 1
slide-2
SLIDE 2
slide-3
SLIDE 3

December
7,
2008

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SLIDE 4

The
Desire

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SLIDE 5

The
Desire

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SLIDE 6

The
Desire

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SLIDE 7

The
Desire

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SLIDE 8

The
Rationale

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SLIDE 9

The
Rationale

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SLIDE 10

The
Rationale

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SLIDE 11

The
Rationale

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SLIDE 12

The
Response

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SLIDE 13

The
Response

“I
think
the
design
fits
 wonderfully
...
being
able
to
 store
it
is
great”

slide-14
SLIDE 14

The
Response

“I
think
the
design
fits
 wonderfully
...
being
able
to
 store
it
is
great” “The
mixing
of
materials
is
 really
well
done;
[it
has]
a
 very
industrial
look
but
it’s
 got
a
lot
of
beautiful
design
 to
it.”

slide-15
SLIDE 15

The
Response

“I
think
it
also
works
 sculpturally;
that
it’s
a
piece


  • f
art
as
well
as
a
functional


piece
of
furniture.” ‐Erik
and
Frank
of
Montage

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SLIDE 16

The
Tech

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SLIDE 17

The
Tech

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SLIDE 18

The
Tech

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SLIDE 19

The
Tech

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SLIDE 20

The
Hinge

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SLIDE 21

The
Lock

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SLIDE 22

The
Form

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SLIDE 23

The
Specs

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SLIDE 24

The
Specs

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SLIDE 25

The
Specs

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SLIDE 26

The
Specs

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SLIDE 27

The
Options

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SLIDE 28

The
Inspiration

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SLIDE 29

The
Market

Home
furnishings
=
$46
bil

Occasional
Furniture
=
$6
bil Coffee
Tables
=
$1.5
bil Luxury
Coffee
Tables
=
$150
mil

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SLIDE 30

The
Price



Frederick
Kiesler:
$2990 Knoll:
$2,472 UFO:
$9,600 Koivisto
and
Rune:
$3,450

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SLIDE 31

The
Price



Frederick
Kiesler:
$2990 Knoll:
$2,472 UFO:
$9,600 Koivisto
and
Rune:
$3,450

Elika:
$3,000

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SLIDE 32

The
Cost

Mfg. Capital Wages/ R&D Marketing

Operating
=
47%

Manufacturing Assembly Materials

Production
=
53% 3rd
year
cost
/
table
=
$1,075

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SLIDE 33

The
Cost

Mfg. Cost
per
Table


!" #!!" $!!!" $#!!" %!!!" %#!!"

&'()"$" &'()"%" &'()"*"

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SLIDE 34

!"##$ #$ "##$ %##$ &##$

'()*$+$ '()*$"$ '()*$,$

The
Growth

  • Profit
growth
rate
=

128%
  • Initial
Investment
=
$200,000
  • IRR
=
22.4%
  • 3rd
year
cumulative
profit
=
$430,000

Break
even

Gross
Profit

Dollars
(thou)

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SLIDE 35

The
Strategy

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SLIDE 36
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SLIDE 37

References


http://farm4.static.flickr.com/3010/2855332808_cb1fcccb58.jpg?v=0 http://conceptrends.com/wp-content/uploads/2008/03/chic_serpent_coffee_table.jpg http://www.darkov.cz/data/imgs/00049l.jpg file:///Users/mingleong/Desktop/Furniture/Max%20Longin%20-%20furniture%20design%20-%20bed%20float-%20float.webarchive http://www.confused-direction.de//index.php?option=com_content&task=view&id=52&Itemid=3 http://inhabitat.com/wp-content/uploads/instantchair.jpg http://freshome.com/2008/02/29/snake-chair/ http://wwwdelivery.superstock.com/WI/223/1444/PreviewComp/SuperStock_1444R-258857.jpg http://freshome.com/2008/04/24/modern-living-room-interiors-ideas/ http://www.allcoffeetables.com/Knolland174%3B-760-KLL1076.html http://www.nova68.com/Merchant2/merchant.mvc?Screen=PROD&Store_Code=nova68&Product_Code=SWES5424&Category_Code=3 http://www.spacify.com/modern_contemporary_ufo_table-33-30-Spa.UFO.html http://kodexonline.com/companies/Surfacemagazine/surface-magazine/companyAboutFolder/surface-magazine-big/image_center