Decoration What is seen in today's world of unprecedented - - PowerPoint PPT Presentation

Creation For

Decoration

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What is seen in today's world of unprecedented development in all areas of investment and which is based on the excellence of shape and luxury, whether in shops, hotels, restaurants or residential projects to the extent of even determining the price of the product or a night at a hotel or even a residential unit price is based on the form of the project

• r the hotel or the shop that sells that product without mentioning it in

most cases to pin down the actual value or quality, which has had a signii- cant impact in directing the bulk of the funding for these projects on the

• verall design and exterior appearance. Accordingly, investors are

always looking on from the implementation of this complex equation which is based on “greatest design - fastest implementation” The idea behind our entity was created to equalize the both sides of this exact equation.

In 2015, Metal Hand Craft and ProCreation combined their overall efforts, staff and Head Ofice where we decided to widen our target markets and to offer a turnkey solution in design and decoration. Accordingly, we initiated our entity in Dubai, U.A.E “FAST CUBE LLC” to act as our agency in Gulf market. Since 1975 with the beginning of the era of economic openness in Egypt, Metal Hand Craft formerly known as the Modern Experimental Institution - has been honored to work with some of the major construction companies at that stage which served as the main purpose in the construction of modern Egypt, such as (Arab Contractors - Hassan Allam - Orascom). Metal Hand Craft has contributed to the construction of many projects such as the (Nile Hilton - Ramses Hilton - Semiramis Intercontinental - Zamalek Marriott - Shepherd Luxor) In 2009 MHC signed a cooperation agreement with ProCreation that specialized in the ield of marketing and concept design. Together both companies were able to penetrate the Egyptian market and be involved in massive projects at that time which included (Saudi Arabia Embassy Building - Project Qatari Diar "Nile Corniche" - the development and modernization project City Stars Mall Cairo - Cairo Festival City "Futtaim" project - UpTown Cairo "Emaar Egypt" - Mivida "Emaar Egypt"). The Mother Company (Metal Hand Craft) is considered one of the oldest décor executing companies in the domestic market, which had the opportunity of working within the Egyptian market during the main phase of the modern movement

• f construction in Egypt.

Metal Hand Craft

as a team is to remind people what it meant to own an antique, an object that satisies its purpose with style. Through combining classic art, art deco and art nouveau along with modern art styles we create unique artifacts that we like to call masterpieces. We are committed to pro- ducing applied artistic products that combine art and natu- ral material like metal, glass, wood and marble with our brand new design concept, strict, creative and our unique craftsmanship.

OUR GOAL

Our team of engineers, designers and profes- sional technicians and hand crafting staff believes in quality of service, attention to detail and value-added services to our clients by creating a successful partnership with them throughout the development pro-

• cess. Our pledge is to establish lasting rela-

tionships with our clients by exceeding their expectations and gaining their trust through exceptional performance by every member

• f the construction team.

Our team consists of design studio, technical

• fice, fabrication technicians, blacksmiths

inaddition to our management team.

OUR TEAM WORK

As we enter the 21st century, we see the world around us moving so fast, discovering new technology and business ideas every day. This rapid evolution is blinding people of what’s truly happening at the moment and only focusing on the future, this is actually drifting people away from having an artistic sense in life. We are working with the concept of bringing art back to life and increasing its effect on

• people. We believe in the purpose of life to be “Life is not measured by the number of

breaths we take, but by the moments that take our breath away”. Art eras like classic art, art deco and art nouveau having luxury, beauty and richness features, are linked with today’s fast-paced lifestyle to ensure utmost quality and customer satisfaction. Over the past years, we have built a broad network of contacts, consultants and suppliers throughout Egypt, and a respected reputation countrywide serving B2B and B2C using our corporate philosophy which is summed up in three key words, Innovation, Creativity, Relia- bility. We believe we have only scratched the surface and that we are capable of achieving a lot

• more. Our goal for the next 3 years is to double our number of clients in half the time, work-

ing together as a team and never losing sight of our philosophy and inal goals will ensure

• ur success.

OUR PHILOSOPHY

OUR APPROACH

Masterpiece

According to this concept, we are developing a modernized art crafts which are very special and very dedicated to where it will be installed. We created many special decorations, sculptures and crafts where it is dedicated to their owners. In modern use refers to a crea- tion that has been given much criti- cal praise, especially one that is con- sidered the greatest work of a per- son's career or to a work of outstand- ing creativity, skill, profundity, or workmanship.

La Maison Bleue

El GOUNA ILa Maison Bleue is a very special 7-Star Hotel in Gouna which consists of only 20

• suites. With its exquisite location and

design, it is considered one of the most luxurious hotels in El Gouna. The design is a true classical renaissance art which is inspired by the Buckingham Palace interiors. In cooperation with Orascom, we designed, fabricated and installed a Per- gola made of cast bronze and antiques, the main staircase fabricated using cast brass, dining tables and chairs using cast aluminum and the ire place using cast iron which is considered an old school in the metal fabrication industry nowa- days. La Maison Bleue Orascom For Tourism El Gouna, Red Sea, Egypt Year: 2006 Project Time: 11 Months Project Value: 4,650,000 EGP

A leading night club and restaurant in Marrakesh, this project is totally created by our team using the concept design of George V the owner of the concept

• design. It was the third branch of this

chain to be developed by our team following Hurghada and Sharm El Sheikh branches. All decorative and furnishing items was fabricated by us using a variety of materi- als applying the China’s art of the con-

• cept. The icon of this project is a 9 meter

length bubbling water fountain in the center of the club court. BUDDHA BAR PICKALBATROS Hotels Group Marrakech, Morocco Year: 2015 Project Time: 8 Months Project Value: 6,000,000 EGP Consultant Ofice: ALBATROS Enginering Department

In 2006 we recreated the Andalusian design that was originally created in 1680 using our own designs and own manufacturing techniques to inish up the 7-star hotel “The Palace”. Our work in “The Palace” is distributed all around the hotel. Chandeliers and main island table made of real bronze in the Hotel lobby, Light units in Hotel restaurants, Lobby Handrails, Metal clad- ding of main entrance door, and Con- soles and decorative units. Almost all items above are handmade using real bronze, inlayed with alabaster lit stone to revive the great but lost Anda- lusian designs of the 1680’s. ALBATROS PALACE Hotel PICKALBATROS Hotels Group Hurghada, Red Sea, Egypt Year: 2008 Project Time: 8 Months Project Value: 3,000,000 EGP Consultant Ofice: ALBATROS Enginering Department

In 2006 we recreated the Andalusian design that was originally created in 1680 using our own designs and own manufacturing techniques to inish up “the 7-star hotel “The Palace Our work in “The Palace” is distributed all around the hotel. Chandeliers and main island table made of real bronze in the Hotel lobby, Light units in Hotel restaurants, Lobby Handrails, Metal clad- ding of main entrance door, and Cosoles and decorative units Almost all items above are handmade using real bronze, inlayed with alabaster lit stone to revive the great but lost Anda- lusian designs of the 1680’s ALBATROS JUNGLE HOTEL PICKALBATROS Hotels Group Hurghada, Red Sea, Egypt Year: 2010 Project Time: 6 Months Project Value: 3,000,000 EGP Consultant Ofice: ALBATROS Enginering Department

Saudi Embassy in Cairo is a world scale project with regard to embassies and luxuries building worldwide. The pro- ject constructed over an area of 6,000 m2 consist of 2 loors. The project convey the Islamic art theme in all .details from a modernized prospective Main Contractor in the Saudi Embassy project was CCC, where we fabricated and installed the Embassy ence for pro- tection, the new Embassy slogan of the Palm and two swords, the Helipad Safety Rail, all project hand rails, all metal clad- ding and accessories, decorative sculp- tures, the main chandelier of the ceremo- .nies’ hall and the stainless steel Pillar Embassy Of Kingdom Of Saudi Arabia Kingdom Of Saudi Arabia Giza, Egypt Year: 2012 Project Time: 8 Months Project Value: 8,000,000 EGP

Four Seasons, Sharm El Sheikh is consid- ered one of the top luxurious resorts in Middle East. As a sub-contractor we fabricated and installed all the light units, forge partitions, Chandeliers and dining tables Four Seasons Resort Talaat Moustafa Group Sharm Shiekh, South Sinai, Egypt Year: 2004 Project Time: 8 Months Project Value: 5,350,000 EGP

Diar Sharm is a royal residential project for one of the royal Arab families, the project consist of one residential palace and 2 guest villas. In contribution with CCC as main con- tract, we designed and developed exteri-

• rs design of the buildings using very

huge metal screens carrying the contem- porary Pharaonic art concept. Also, we developed the palace ceiling using metal forming inlayed with lit alabaster stones. Prince of Qatar Palace atari Diar Sharm Shiekh, South Sinai, Egypt Year: 2012 Project Time: 8 Months Project Value: 2,800,000 EGP

ITaba Heights is a compound of luxuri-

• us resorts located in the heart of Sinai
• Mountains. The project was designed by

the legendry Micheal Grave where the design is very connected to the urban nature of the area and the spiritual inspi- ration of Sinai. Our Main Contractor for this project was Orascom Co, where we applied Michael Grave designs in all decorative items including restaurant light units, main chandelier and the stand lamps in the Hotel rooms. INTERCONTINENTAL - TABA HEIGHTS Orascom For Tourism Taba, Sinai, Egypt Year: 2008 Project Time: 8 Months Project Value:4,000,000 EGP

El Hayat

1381 BC.

The Haya hotel, Sharm El Sheikh Project was designed and developed by our

• team. The purpose of the design was to

revive the pharaonic art with a modern Egyptian twist at the main entrance. The main entrance canopy made of stain- less steel where it is the irst time to use this material in fore forge forming, differ- ent bronze antique motives, handmade glass tiles and alabaster lit stone. EL HAYAT Hotels Nabq, South Sinai, Egypt Year: 2012 Project Time: 3 Months Project Value: 750,000 EGP

It is a very elegant and private resort dedicated for Honeymooners where it apply a very romantic atmosphere. As the hotel was developed in year 2000, we applied a leading experience to fabri- cate a seven star hotel furniture using metal this includes light units, tables, chairs, chandeliers applying an Indian art design created by the Indian design- er Rajef Kool. The Oberoi Export Development Bank Of Egypt Sahl Hashish, Red Sea, Egypt Year: 2002 Project Time: 11 Months Project Value: 4,200,000 EGP

airmont Heliopolis was a revolutionary modernized concept in luxurious hotels development in Cairo where it is devel-

• ped in year 200 by CCC as main con-

tractor. We were responsible for the art work development including the glass ceiling in the ball room, the main front desk, light units in the lobby and classical

• vens for Pizzeria Restaurant. All

designs was antique concept with very modernized inish Fairmont Towers Hotel GULF EGYPT FOR HOTELS & TOURISM Cairo, Egypt Year: 2005 Project Time: 8 Months Project Value: 5,400,000 EGP Consultant Ofice: ALBATROS Enginering Department

ian is a specialized restaurant serving real traditional oriental food. The restau- rant concept and design was created by

• ur side. We applied the traditional

Islamic art using a new materials and in a very modern inish. Our aim in design is to bring the Islamic art to modern era designs and develop application using this rich type of art. We merged the d metal motives with 2d printing where it result in a deep multi layered designs. A variety of materials were used like Stain- less Steel, handmade ceramic printed tiles, marble, handmade glass, ham- mered brass and wood. JIAN Restaurant Egypt International for ood Industry New Cairo, Egypt Year: 2015 Project Time: 8 Months Project Value:1,300,000 EGP Consultant Ofice: ALBATROS Enginering Department

In 2006 we recreated the Andalusian design that was originally created in 1680 using our own designs and own manufacturing techniques to inish up “the 7-star hotel “The Palace Our work in “The Palace” is distributed all around the hotel. Chandeliers and main island table made of real bronze in the Hotel lobby, Light units in Hotel restaurants, Lobby Handrails, Metal clad- ding of main entrance door, and Cosoles and decorative units Almost all items above are handmade using real bronze, inlayed with alabaster lit stone to revive the great but lost Anda- lusian designs of the 1680’s ALBATROS WHITE BEACH HOTEL PICKALBATROS Hotels Group Hurghada, Red Sea, Egypt Year: 2015 Project Time: 4 Months Project Value: 2,800,000 EGP

Grand Hayat, Downtown, Cairo project developed in year 2001 to be one of the leading irst class hotels in town. The project developed by Saudi Co. for Touristic Investments under consultan- cy of Picktel which is a leading American construction consultant. As sub-contrac- tors, we created all the metal signage of the restaurants and cafés, all the room’s light units, the Disco in “Le Marquez” which is the loating ship of Grand Hayat

• Hotel. At the Grill Mall, we fabricated the

signage which was designed by Picktel, the stair cases, and all cinemas’ decora- tions including light units, signage and art work. GRAND HYATT HOTEL Saudi Egyptian Touristic Development Giza, Egypt Year: 2003 Project Time: 8 Months Project Value: 2,400,000 EGP Consultant Ofice: ALBATROS Enginering Department

IIn this very special project located in Marrakesh, Morocco, we created the con- cept, designed and developed the whole theme for a dining restaurant using the legend Charley Chaplin character and ilmography as the theme for the place. All manufactured art pieces were inspired by art nouveau concept of early 20th century era. Light units are made of lit alabaster stone with revival–design, and stand lamps inished using stainless steel and metal fore forge. In a tribute for Charley Chaplin, we designed a 1:1 scale exact copy of Charley Chaplin character along with the Charley Chaplin fountain. ALBATROS PALACE Hotel PICKALBATROS Hotels Group Hurghada, Red Sea, Egypt Year: 2008 Project Time: 8 Months Project Value: 3,000,000 EGP Consultant Ofice: ALBATROS Enginering Department

Le Charlot

Marrakech

Factory 7th Industrial Zone, Mostorod, Qalyoub, Egypt +20 127 333 8988 DUBAI Office (Fast Cube LLC,)

info@procreationadv.com

Egypt Office 15 Badie' Khairy st. from Abdel Hamid Badawy, Cairo, Egypt +20 122 1000 302 1100A, Al Habtoor Bldg Sheikh Zayed Road, Dubai, UAE +971 5689 66348