Design Leadership Programme Jonathan Ball Design Council Jonathan - - PowerPoint PPT Presentation
Design Leadership Programme Jonathan Ball Design Council Jonathan Quin World First 17 September 2012 Agenda About us Design Council Design and what can it do for a business Case study World First Top
Jonathan Ball – Design Council Jonathan Quin – World First 17 September 2012
How it works for business
Brands Communications Packaging Web
Interiors Products Service
An outcome: i.e. a ‘good design’ A process: iterative, user centred, collaborative Making ‘anything’ useful, useable and desirable Creative skills, specialist knowledge At the core of every business
new ideas
It shapes ideas to become practical and attractive propositions for users or customers
650+ businesses across many sectors Medical equipment, manufacturing, foreign exchange, recruitment, confectionery, engineering, waste management, luxury yacht building, clothing, translation services and IT.
Increased market share Better communication Targeted product development New customers / markets Reduced wastage Cultural change Innovation pipeline Complete business transformation
* Evaluation of the Designing Demand programme by EDEN Partners 201 2
ROI for every
£1 spent
said design was integral or important to their businesses
* Evaluation of the Designing Demand programme by EDEN Partners 201 2
Exploration Definition Implementation Selection
Promotion, application and selection Identify and prioritise design
Define the project and find the right designer Support the design project Ongoing participation in the DD network Community
www.worldfirst.com
and Nick Robinson – former Citibank
the Bank of England, joined as our Senior Advisor
Robinson
(one of many opportunities identified) “The Designing Demand team felt that there were many great things about World First that makes it stand
Services and resonates with the current zeitgeist. These include: great service, value, smartness, trust, honesty and transparency. … .there is a very real opportunity build a strong brand that stands
Who is World First? Proposition, values, personality, vision, etc
Convey who World First is through all touchpoints
approach, vision and ambitions
and customers
dwell time rose by 70%
and retain the best people.
Many rivals have since re-branded
the year following the re-brand (2010)
Turnover up
right around our seventh birthday and Sir David Clementi becomes our Chairman.
clients said they would use us again and recommend us to friends!
revenues of just under £15million.
Looking back at what we got out of the Design Council programme, the initial workshop provided the real catalyst encouraging us to see design in its wider context."
Jonthan Quin, World First
Thanks to the Design Council’s programme, we moved on from thinking that “logo=brand” to understanding that our brand permeates everything we do and includes, for example, the tone of voice of communication, customer experience and the design of our offices. We also expanded our view of design; from just thinking about graphic design to thinking about design in its widest context.”
Jonathan Quin, World First
customers and users needs
think like designers
businesses
to gain subsidy)
This hasn't been an easy process - nothing is handed out on a gold plate. But the insight that can be gained can allow a company to view its business in a completely different way, is
time and effort and cost it takes to act on this then the results can be business-changing.”
Source: David Repper, Managing Director, James Heal
Contact: Ann Crawley - Services Manager ann.crawley@designcouncil.org.uk Application form & case studies: Designing Demand www.designcouncil.org.uk/ leadership