Destination Gotland What have I done this far about Tourism as a - - PowerPoint PPT Presentation

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Destination Gotland What have I done this far about Tourism as a - - PowerPoint PPT Presentation

Destination Gotland What have I done this far about Tourism as a Freelancer : Experiance/Nature- Tour Organizer/leader Social Media Marketing Consultant Content Producer/Influencer Tour Package Design/Promote Based


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Destination Gotland

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  • Tour Organizer/leader
  • Content Producer/Influencer
  • SDG Action Campaign
  • Social Media Marketing Consultant
  • Tour Package Design/Promote
  • Event Creator

What have I done this far about Tourism as a Freelancer:

  • Experiance/Nature-

Based Tourism

  • Fam-trip Project

manage

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Tourism Marketing for Gotland

What am I going to talk

about?

Traveling is about connect the previous memories, and meet with an open attitude, interesting people outside of daily life, as for the scenery, it is just a bonus. But !! the point is:

“Half the fun in traveling is dreaming up the destination. Part two of this travel micro-moments dives into I-want- to-get-away moments—the dreaming moments before a trip is planned—and how travel marketers can capitalize

  • n these early moments of inspiration.”

As You may know By analyzing searches, clicks, website visits, and video views while this dreaming mode for upcoming travel plans, we can understand how much digital play a role in influencing destinations.

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Source: Google partnered with Luth to analyze the digital activity of its opt-in panel participants during a

  • ne-month, live-tracking study. This article details the cross-device clickstream data of one of those
  • participants. Liam is a pseudonym. The participant agreed to the publication of this research for marketing

purposes under the condition of anonymity. Liam did not disclose mobile data, so all data is desktop-only.

to be More clear here's an example:

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#Mustsee Gotland

  • Targetting the right group (Targeted Advertising)
  • Media Insights
  • Citation (Views , Repost , Engagement)
  • Hashtags
  • regular blogging (Language ,time schedule and

content matters)

  • Search/Tourist Tendencies & behaivior Analytics
  • Giving the right people the right experiance &

value they want to spend money on

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Exp : ( Gotland has it all but doesnt have the right

media content & Marketing Globally accessible)

  • Ecosystem services (supporting,

regulating, provisioning, cultural)

  • Intrinsic values
  • Relational values
  • Monetary values
  • Nature’s Contribution to People?
  • there are a lot more so etc,

comment: think about if this photo is inviting you to go there or is it just so beautiful to post

  • n an instagram page or you

prefer it as a wallpaper in background? it could be both but its tricky! differs in people with different memories and background

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  • Fam-trip
  • invite International students for

producing English content in exchange for discounts on or

  • paid. (Creative Tourism policy by

using their perspectives from different countries)

  • proper hashtags/regular

blogging

  • Targetting backpackers travelors
  • n budget for low seasons

(Festivals and events)

  • invite Gotlanders to contribute

(e.g home cooked competitions, Rainbow Gathering in countryside, etc)

  • packaged yoga tours and training
  • Geocaching
  • Defining Pilgrimage trekking

trails for Hikers contributing locals for everyone benefits Usually works in Automn ,spring, winter)

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At the end Never tell the same story

Photos and videos should be Gotlandic unique (As a Brand) so the user will be motivated to chose instead of all the other options and offers.

For example Sepehr Latifi was one of the pro freelance photographers in our team and the way he captures a destination for commercial use Every image captures an element not seen in any other body of work. "I've never seen it like that before", is a common expression by many costumers that we had.

so these were the projects that I have done with my team for destinations in different countries. there are more details for each and more projects to describe in case someone is intrested to hear more

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Gotland has a lot to tell ,just needs a good story teller

People are not going out to travel, Sitting quietly thinking is also a trip, Anything that explores, pursues, and touches those unknowable situations, Whether it is terroir or spiritual, It is a kind of travel. and Gotland gives people that opportunity if you can make them to stay!

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