Developing Your International Tourism Markets TODAYS PROGRAMME 10.00 - - PowerPoint PPT Presentation

Developing Your International Tourism Markets

10.00 Welcome and Outline for the day 10.15 Myrtle Haugh Kribben Cottages 10.30 Susan Roberts, National Trust, Festival of Light 11.00 Golf – The Irish Open 2015 11.15 Coffee Break 11.30 Mourne Mountains & Strangford Tourism Industry Web Site Travel Trade Manual Tour Operators Familiarisation Visit 12.15 Lunch 1.30 Your International Action Plans 2.30 Visit Mourne Mountains & Stangford Lough Opportunties / Activities 3.00 Summing up and close

TODAY’S PROGRAMME

PROGRAM AIMS

• An understanding of Tourism Ireland and NITB’s role within the inbound

tourism industry

• Industry cohesion (working with Tourism Ireland, NITB & Destination

Mourne Mountains and Strangford Lough)

• Getting your product “export ready” and developing an international

tourism sales action plan

• Overview of the key national trends & challenges
• The inbound tourism distribution system
• Working with distributors (Wholesaler, Inbound Tour Operators and Online

Operators)

• Growing Your Business by Working On Online
• Setting price structures for your product (allowing for commissions and

rates)

Recap from Workshops

1

• Know Your Target Market

2

• Carry out your research before you undertake any activity.

3

• Tailor your product offering, your messaging, your delivery etc. to

the nuances of each market

4

• Look after your customers, both trade partners and tourists.

5

• Always focus on building long-term relationships

Best prospects

• Empty Nesters
• Couples
• Connect with local people
• Authentic experiences
• Get under the skin of a place
• Curious to discover
• Broadening their minds

Culturally Curious

How do tourism products get to the tourist?

New Distribution Channels

Myrtle Haugh Kribben Cottages

Myrtle Media Push

Enterprise, Trade and Investment Minister Arlene Foster today opened the new Kribben Cottages complex at Annalong.

Myrtle Haugh, Kribben Cottages

Susan Roberts Visitor Services Manager National Trust Mount Stewart

Golf & The Irish Open 1015

• 15 of NI’s Courses
• 5 Quality Assured
• Royal County Down 4th in World’s Top Hundred Courses
• Irish Open returns to RCD in 2015 – 1st Time here in 76 years

What is there to play for?

2012 Royal Portrush Irish Open

• 130,000 Visitors over 6 days
• £9.5 million tourism revenue
• 28,000 Bed nights
• Global media coverage £107m
• 10,000 travelled by rail
• 30,000 used park & ride
• Portrush Visitor satifaction went from mid 80% > mid 90%
• International profile of destination increased

Mourne & Strangford Tourism Industry Web Site

Mourne & Strangford Tourism Industry Web Site

Home Page About Us News Support & Resources Business Directory Events Get in touch Register Log In Search

Travel Trade Manual

Discover Northern Ireland Educational visit to Strangford Lough, the Mourne Mountains & Ring of Gullion 2nd to 4th November

Sunday 2nd / Monday 3rd November

Sunday 2nd November

• Arrive Belfast
• Transfer to Strangford Arms

Hotel, Newtownards,

• Pre-dinner cocktails and

dinner at winning Pier 36

Monday 3rd November

Following St Patrick’s Trail

• National Trust Mount
• Greyabbey Village
• Strangford Lough ferry
• Re-enactment of St Patrick’s

arrival in Ireland

• Lunch at Saint Patrick Centre
• Mourne Coastal Route to

Castlewellan

• Slieve Donard Resort and Spa
• Welcome Drinks Reception

with the Chairman of Down District Council

Tuesday 4th November

Itinerary Tuesday 4th November

• Annalong Cornmill and

Harbour,

• Silent Valley Reservoir,
• Kilbroney Park and Mega

Mission Mountain Bike trail

• Lunch at Cross Square

Hotel

• F.E McWilliam Gallery &

Studio

• Transfer to Belfast Airport

for return flight

Your International Action Plans

Your International Marketing Plans

Mark Cumming – East Coast Adventure New Product

Visit Mourne Mountains & Strangford Lough Opportunities / Activities

Summing Up & Close