DIGITAL TOURISM How can you maximise the opportunity? AGENDA How - - PowerPoint PPT Presentation

DIGITAL TOURISM

How can you maximise the opportunity?

AGENDA

• How do we define digital tourism?
• How does Bubbal help?
• Our experience of piloting in Kendal
• Coming next from Bubbal
• Questions and Answers

What is digital tourism?

Promotion Offers Content Transactions Feedback Transportation Attractions Shopping Events History

Multi-channel promotion Relevant offers Engaging content Simplified transactions Actionable feedback

What is digital tourism?

Convenient Transportation Appropriate Attractions Unique Shopping Unmissable Events Hidden History

Be Useful Be Inspira/onal Be Social

Discover Search Learn Register Record Post Share Check-in Tweet Promote Inform Convert Excite Explore AEract

WELCOME

Digital tourism should help in three dimensions and aim to achieve certain outcomes

3D digital tourism

Create positive surprises that people share

Know whats happening Learn about Scotland Make las/ng connec/ons

Events AErac/ons Ac/vi/es Data News Tradi/ons Customs Memories People Wisdom History Culture Trivia Dialect Logisi/cs

FEEL LOCAL

Digital tourism goal

Life is mobile

A unified solution for boosting digital tourism

Map based discovery Instant transactions Smart feedback

Bubbal can help you fill empty seats, increase ticket sales and boost visitor engagement with one click actions, push notifications, flexible geofences, audience groups and time scheduling that connect with your local audience on-demand.

A powerful self-service hyperlocal visitor solution

Multi-channel promotion Relevant offers Engaging content Simplified transactions Actionable feedback

59% of shoppers want to collect in an hour or less 54% prefer click and collect over other options 48% of shoppers would be influenced by in-store offers 25% of people make additional purchases in store

Shoppers ❤ click & collect

Isn't time you started offering it?

Multi-channel promotion Relevant offers Engaging content Simplified transactions Actionable feedback

WHAT CAN BUBBAL DO?

• Promote late availability and
• ther offers
• Deliver targeted content and
• ffers at a hyper-local level to

connect people within venues and retailers

• Encourage new visits and upsell

spending

• Generate online to offline

impact and increase local engagement

MAXIMISING DIGITAL POTENTIAL

• Compliments physical media
• Map-based mobile and web app
• Targeted offers with push

notifications using geofences

• Automatic publishing to Twitter/

Facebook

• Perfectly formatted for Google

events and offers

• Delivering end-to-end analytics

(rack to venue)

MAXIMISING DIGITAL POTENTIAL

• Compliments physical media
• Map-based mobile and web app
• Targeted offers with push

notifications using geofences

• Automatic publishing to Twitter/

Facebook

• Perfectly formatted for Google

events and offers

• Delivering end-to-end analytics

(rack to venue)

Geofence it
 & Notify

Kendal Experience

GOALS

• Test new click and collect
• Promote Kendal Mountain

Festival

• Gather data on activity
• Generate online to offline

impact and increase local engagement

Offer 1 - 100% sold out in 20mins

Kendal Trial

Offer 2 - 23% sold within 1 day Offer 3 - 10% sold within 2 days

User funnel results

5.39% Goal Conversion Rate

“I heartily endorse both the product and the team behind Bubbal… The resulting software is easy to use [and] has a wide range of applications for any town or city in cultural, tourism, sport and historical groups and agencies. I am very happy with Bubbal.”

Simon Thomas, Owner "Staff of Life Bakery" , Kendal Vice-chair Kendal BID

THE OPPORTUNITY

• Pilot of Bubbal with Scotrail on

Borders Railway

• Opportunity for local businesses and

attractions to try service on no risk basis, no cost basis

• GOAL #1: Increases economic impact

by delivering relevant content and

• ffers to encourage visits and spend
• GOAL #2: Improves the visitor

experience - is fun, useful and increases engagement with the local community #feellocal

Now its easy to feel local

• perated by

User-defined connections between bubbals that create paths for fun, games, trivia or business

• pportunities.

Next > Paths

Example: Peebles Wedding Planning Path linking retailers, outlets and eateries in a single timed activity

THANK YOU

Mark Sorsa-Leslie 
 07583 684173 mark@bubb.al Paul Byrne 
 07813 818331 paul@bubb.al