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Very Good score in 2017 MC Group Public Company Limited from National CG Committee Q2 FY2018-2019 Results Summary A leading multi-brand apparel & lifestyle products retailer 18 February 2019 Financial performance in the years prior to


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MC Group Public Company Limited

A leading multi-brand apparel & lifestyle products retailer Q2 FY2018-2019 Results Summary 18 February 2019

“Very Good” score in 2017 from National CG Committee

Financial performance in the years prior to the change of fiscal year from January-December to July-June, have been reclassified to the July-June period for management discussion and analysis purposes in this presentation.

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1

DISCLAIMER

The information contained in our presentation is intended solely for your personal reference only. In addition, such information contains projections and forward-looking statements that reflect our current views with respect to future events and financial performance. Financial performance in the years prior to the change of fiscal year from January- December to July-June, have been reclassified to the July-June period for management discussion and analysis purposes in this presentation. These views are based on assumptions subject to various risks and uncertainties. No assurance is given that future events will occur, that projections will be achieved, or that the our assumptions are correct. Actual results may differ materially from those projected.

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AGENDA

2

01

Company Overview

02

Business Update

03

Financial Result

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C O M P AN Y O V E R V I E W

1

3

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Opened mcmc

  • utlet stores in PTT

gas stations Opened the first Free Standing Shop

Launched

  • nline website

Topwear

2008

1st Mc Shop

2012

Expanded to Myanmar & Laos

2005

Launched “Mc ” brand

2013

Expanded Brand Portfolio

Women's’ Jeans & Street wear

Extended Brand Portfolio

Acquired 51% in

1975

Expanded to Lifestyle Business

Kidswear Premium Jeanswear

2015

Listed on the SET Expanded Brand Portfolio

2016

Expanded Brand Portfolio Active wear “U-P” Skin care “M&C”

2017

Expanded to Middle East

Key milestones

Revamped e-commerce platform Started CRM &

membership

program

2018 Started as manufacturing and selling through traditional trade Onto managing brands and distribution channels Emerged as a leader in denim market in Thailand Moving forward to become a leading apparel and lifestyle products retailer

4

FY2019

Integrated warehouse management solution for E- commerce

Expanded Brand Portfolio

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5

MC Group’s Structure

MC Group PLC (“MC”) 99.9%

P.K. Garment (Import- Export) Co., Ltd. (“PKG”)

99.9%

Mc Jeanious Co., Ltd.

99.9%

Look Balance Co., Ltd.

99.9%

Winnerman Co., Ltd. (“WNM”)

99.9%

MC Inter Limited (“MCI”)

99.9%

Mc Jeans

Manufacturing

Co., Ltd. (“MJM”)

99.9%

WoWme Limited (“WOWME”)

45.0%

Mcmillion (Thailand) Co., Ltd.

55.0%

Aromatique Active Co., Ltd.

51.0%

Time Deco Corporation Co., Ltd.

51.0%

Top T 2015 Co., Ltd

Lifestyle Business

Retail platform Operation

  • Supplier of

innovative top wear technology under the brand “McT”

  • Importer,

retailer and distributor of famous int’l watch brands

  • Develop

skincare products

  • Manage sales

force and warehouse workforce for MC

  • Online and
  • mni channel

management

Production

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3

  • Ms. Sunee Seripanu
  • Chief Executive Officer
  • Managing Director

2 4

  • Mr. Virach Seripanu
  • Chief Operations Officer

5

  • Mr. Nopadol Tangdenchai
  • Chief Information Officer

1

  • Mrs. Kaisri Nuengsigkapian
  • Chairman of the Board
  • Executive Chairman

7

  • Mr. Bundit Praditsuktavorn
  • Chief Financial Officer
  • Mr. Sakesan Serksiri
  • Chief Supply Chain

Officer

  • Mr. Somchai Soongswang
  • Chief Commercial Officer

6

Management team

6

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7

Overview

Poised to become a leading multi-brand apparel and lifestyle products retailer

Retail platform Brand

Mc Store

Integrated warehouse solution for e-commerce

Integrated retail business …

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B U S I N E S S U P D A T E

2

8

Financial performance in the years prior to the change of fiscal year from January-December to July-June, have been reclassified to the July-June period for management discussion and analysis purposes in this presentation.

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Mc Jeans-denim

9

In light of expected recovery of the domestic economy, MC looks to:

“expand denim business and continue to enhance 'Brand Equity’”

From FY13-14 to FY16-17, Mc’s denim sales grew with the market due to expansion and marketing campaigns Going forward

Total Jeans Market Size in Thailand THB 21,000 MB in 2018

55%

Premium and standard jeans brands

45%

Others (Super Premium, Economy and non-brand)

Source : Euromonitor

  • Jeans is expected to post a retail value CAGR of

6% reaching THB 27,000 MB in 2022.

  • In 2018, Jeans market grew from promotion

campaigns and ‘fast fashion denim’ segment in Bangkok

  • Jeans remain classic items in most people’s

wardrobes and are gaining popularity for enhanced comfortable and style.

6.0%

CAGR Growth up to 2022

Jeans market in Thailand FY17-18 and FY18-19 slower-than expected growth due to

  • ne-time contraction from wholesale channel
  • margin conservation strategy on the back of

sluggish economy

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Denim – Mc Jeans

10

Selvedge Series have been introduced with unique identity and premium feature that denim people seek after…

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11

Selvedge denim are made out of narrow and tightly woven fabric with a clean look with edges of single red stripe… …

Denim – Mc Jeans

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12

From FY13-14 to Y17-18, more product varieties were added particularly non-denim casual wear with high quality fabric as well as special techniques. Continue growth of casual wear products by

  • U-P activewear
  • Shirts, T-shirts and Jackets
  • Seasonal products

Going forward Total Apparel Market Size in Thailand THB 310,000 MB in 2017

Source : Euromonitor

5.0%

CAGR Growth up to 2022

Non denim / Casual wear – Mc Jeans, U-P

  • 4-year CAGR of non denim/casual wear has been 7%
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13

The trend towards athleisure continues in Thailand… Teen lifestyle under ‘my Mc my best look’ concept…

Non denim / Casual wear – Mc Jeans, U-P

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Sport Casual- U-P

14

Products and collections

C O N C E P T D E S I G N

1st Collection – Dec 18

Fun

2nd Collection – March!

Monochrome & Pastel Lover…

Cool Energy Minimal

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Lifestyle products – Mc Jeans

Going forward From FY13-14 to FY17-18, lifestyle products growth with CAGR of 5% due to product assortments

  • New collections of successful products
  • Limited edition and quantity
  • Content marketing e.g. product review by

micro influencer

  • E-commerce
  • New kiosks with enhanced brand visibility

Note :Other lifestyle products (accessories, skin care, watches)

  • FY18-19 saw slight decline due to domestic

consumption and Chinese tourist contraction in certain periods

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16

Activities for smart watch introduction

Watch - timedeco

Shop

Distribution channel expansion

  • New kiosks with brand concepts
  • Social media marketing strategies to drive

exposure

  • In-store promos continuously

Brand Portfolio

Luxury Fashion Lifestyle Fashion

Brand concept Stores Terminal 21, Pattaya

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Watch- timedeco

Online/Home shopping

Distribution channel expansion

  • Revamped timedeco.co.th website for more

efficiency in communication

www.timedeco.co.th

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  • 1. Free Standing Shops
  • 2. Modern Trade
  • 3. Mobile Unit
  • 4. International Markets

Located mainly in commercial centers or in the plaza sections

  • f

department stores as well as hypermarket and PTT gas station New sales channel that helps expand the reach to customers as well as build brand recognition Points of sales or sales counters in department stores (both chain and local non-chain) as well as hypermarket Currently, expanded through distributors with presence in Myanmar, Laos and Middle-east.

18

Distribution channel - offline & online

(Songkla, Pattani) (Lampang)

Geographical Analysis of Outlets Geographical Analysis of Sales

POS as end of Dec 2018 2Q FY18-19 (Oct-Dec 18)

Brand Free- Standing Modern Trade Mobile unit Inter- national Total 279 511 6 14 810 23 23 19 75 94 Total 321 586 6 14 927

Online

# POS

6

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Offline channels: numbers adjusted to align with strategy

Distribution Channel for sales growth

New opening for MC: >30 POS

Offline channels : numbers adjusted to align with strategy CAPEX: THB 80-100 mn. for POS Expansions (FY18-19)

19

79 94 104 109 93 94 2 8 20 20 18 23 554 658 737 733 746 783 810

FY12-13 FY13-14 FY14-15 FY15-16 FY16-17 FY17-18 FY18-19(6M)

Time Deco mcmc Outlet Mc

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Variety of products and brands, suitable with all ages and genders

mcmc store presence

NORTH TH NORTHE THEAST AST EAST CENTRAL AL WEST SOUTH TH

#Points of sales

27

(end of Feb 19)

20

Outlet channel - mcmc

Jomtien Beach Pattaya, Chonburi (PTT Gas Station)

Newness…

Community Store

Affordability Convenience Quality

End of season 50% - 70% discount of MC’s products and others lifestyle products at affordable price

DNA

Located close to communities with parking space

  • 1. Gas station
  • 2. Big box retailer
  • 3. Commercial

building in local communities

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Omni channel sales growth +340% YoY (Jul-Dec) Website traffic

+35% QoQ

Ship to shop service*

21

9% contributed to all

shipments in FY18-19 (Jul-Dec)

*started on late-June 18

Omni channel/E-market place

Products offering

>5,000 SKUs

product mix from MC Group and selected lifestyle product partners

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Go to market strategy

Digitalised lifestyle promotes greater online penetration Out-of-home media Exclusive products and promotion Enhancing content review by workshop, etc.

Drive higher traffic to offline stores by more featured in-store services

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Recognized brand equity and awareness

Dominant position in Thailand for more than 40 years under Mc Jeans

23

Customer relationship management

  • Member as of Y2018: 650,000 and target

YE2019: 1,000,000

  • Repeat purchase from members from data
  • Mobile App for communication (Launched

by 1Q)

Going forward for same store sales…

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Going forward for same store sales…

For instance, project “Mc X” offering special collaboration with famous celebrities, influencers…

Product Assortments

Varieties of lifestyle products with ‘New arrival’ to draw traffic

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Marketing campaign

25

Going forward for same store sales…

Different sales campaigns from other retailers with fun and customer engagement year-round

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F I N A N C I A L R E S U L T

Q2 FY18 -19 (Oct-Dec 18) and 6M FY18-19 (Jul-Dec 18)

26

3

Financial performance in the years prior to the change of fiscal year from January-December to July-June, have been reclassified to the July-June period for management discussion and analysis purposes in this presentation.

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(THB millions)

Q2 FY17-18 (Adjusted) Q2 FY18-19 % YoY 6M FY17-18 (Adjusted) 6M FY18-19 % YoY Sales Revenue 1,194 1,099

  • 8%

2,084 1,914

  • 8%

Total Revenue 1,215 1,114

  • 8%

2,113 1,936

  • 8%

Gross Profit 648 620

  • 4%

1,122 1,107

  • 1%

Selling and general expenses (445) (417)

  • 6%

(840) (800)

  • 5%

EBITDA 269 249

  • 8%

399 385

  • 4%

Net Profit 198 190

  • 4%

283 284 +0% Gross Profit Margin 54.3% 56.4% 53.8% 57.9% SG&A to Sales 37.2% 37.9% 40.3% 41.8% Net Profit Margin 16.3% 17.0% 13.4% 14.7% EPS (THB) 0.25 0.24 0.35 0.36

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Results headlines

NOTE: MC Group Public Company Limited and its subsidiaries (“MC” or “the Company”) changed in accounting period starting from 1st January to 31st December to the period from 1st July to 30th June, starting from the period ended 30th June, 2018 onward. During the period, the Federation of Accounting Professions announced a new standard on international financial reporting 15: Revenue from contracts with customers (IFRS 15) which is effective for annual reporting periods beginning on or after 1 January 2019, with earlier application permitted. The Company and its subsidiaries agreed to adopt the new IFRS 15 Revenue prior to the effective date, resulting in the adjustment of financial statement in earlier period for comparison and impact toward result in adoption of such new standard financial reporting.

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(THB millions)

Annual Sales Revenue Quarterly Sales Revenue Sales revenue by channel

2Q FY17-18 (Oct-Dec) 2Q FY18-19 (Oct-Dec)

Others = E-Commerce, International, Mobile, Outside promotion, Factory sales 28

Sales Revenue

(7.9%)YoY

NOTE: Due to changing fiscal year end from December to June and starting from period ended 30th June 2018 onward. Adjusted annual sales revenue according to TFRS for indication. NOTE: Adjusted quarterly sale revenue according to TFRS for indication

(8.2%)YoY

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Modern trade (1)

’000 THB

Free standing shop

THB

Remark: (1) Figures are calculated based on modern trade sales revenue, before GP. Excluded sales from international markets and

  • ther source (i.e., exhibition etc.)

29

Distribution channels performance

NOTE: Adjusted sale revenue for comparison for new accounting period

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TSS & SSSG Quarterly TSS &SSSG (YoY)

Remark: Hypermarkets are not included in the calculation in SSSG.

30

Total system growth (TSS) and Same-store sales growth (SSSG)

Note: Adjusted sale revenue for comparison for new accounting period

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(THB millions)

31

Gross profit margin

(4.3%) YoY

NOTE: Adjusted gross profit according to TFRS for indication

(1.3%) YoY

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SG&A breakdown % SG&A expense to sales

32

SG&A to sales

  • 6.2%

YoY NOTE: Adjusted SG&A expense to sales according to TFRS for indication

  • 4.8%

YoY

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NOTE: Adjusted EBITDA according to TFRS for indication (THB millions)

33

(3.6%)YoY

(7.6%)YoY

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NOTE: Adjusted NPAT according to TFRS for indication (THB millions)

34 (4.2%)YoY

0.1%YoY

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Consolidated balance sheet Net debt to equity ratio

35

Remained strong with net cash position

(THB millions)

FY17-18 Q2 FY18-19 Cash & Short term investmen 1,011 1,212 Accounts Receivable 414 483 Inventory 2,179 1,929 Other Assets 1,266 1,221 Total Assets 4,870 4,844 Accounts Payable 210 256 Interest-bearing Liabilities 16 Other Liabilities 446 465 Total Liabilities 671 721 Shareholders' Equity 4,199 4,124

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Return on capital and inventory days

ROA ROE Finished Good Inventory Days Cash Cycle

(THB millions) (THB millions) (Months) (Months)

36

*Annualized *Annualized

NOTE: Adjusted sale revenue for comparison for new accounting period

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Dividend policy is not less than 50% of net profit

37

Stock Information Shareholder Structure Dividend Information

Share capital information and dividend payment

DPS : THB 0.35 XD : 1 Mar 2019 Record date : 4 Mar 2018 Payment : 12 Mar 2019 Announced dividend payment for the performance during 1 Jul to 30 Dec 2018 as follows: Bloomberg/ Reuters : MC TB/ MC.BK Share price (February 15, 2019) : THB 10.10 52 week range : THB 14.90/ THB 9.85

  • No. of paid up shares

: 800 m Par value : THB 0.50 Market capitalization : THB 8,080 m

  • Avg. daily turnover (12 mths)

: THB 11.0 m Free float : 38.3% Foreign ownership/ Limit : 19.0% /49.0% Major shareholder :

  • Ms. Sunee Seripanu (45.93%)
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Thank you

Investor Relations MC GROUP Public Company Limited ir@mcgroupnet.com Tel: +662 117-9999 Ext 1210 www.mcgroupnet.com

Line ID: @mc_jeans www.mcshop.com

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  • mcshopthailand
  • mcjeans
  • mcladyjeans
  • Timedecowatch
  • AromatiqueActive
  • U-P Activewear
  • www.mcshop.com
  • www.mcjeans.com
  • www.upactivelife.com
  • www.timedeco.co.th
  • mcshop_official
  • mcjeans_official
  • Timedecowatchclub
  • upactivewear
  • @mcshop.com
  • @mc_jeans
  • @upactivewear