Do not track as a driver for transparency of social networking - - PowerPoint PPT Presentation

▶

Mar 13, 2023 440 likes •497 views

Do not track as a driver for transparency of social networking advertisement practices? Jens Grossklags The Pennsylvania State University W3C Do-Not-Track 1 What information is made available? Details of the offer Information

SLIDE 1

W3C Do-Not-Track 1

Do‐not‐track as a driver for transparency of social networking advertisement practices?

Jens Grossklags The Pennsylvania State University

SLIDE 2

W3C Do-Not-Track 2

What information is made available?

Details of the offer

– Information traded away (When and Where?) – Used for advertisements (What?) Transparency goal achieved?

SLIDE 3

W3C Do-Not-Track 3

But is the offer a fair bargain?

Consumers need to evaluate trade‐off

– Material/immaterial goods (Acquisti & Grossklags; WEIS05) – Evaluate data streams and consequences over time (Acquisti & Grossklags; S&P05) – Etc. Too difficult?

SLIDE 4

W3C Do-Not-Track 4

What are users doing?

Reflect their preferences in their marketplace

behaviors

Recommendations and private information

(Spiekermann, Grossklags, Berendt; EC01)

Spyware and private information (Good,

Grossklags, Mulligan and Konstan; CHI07) Too much temptation?

SLIDE 5

W3C Do-Not-Track 5

Do‐not‐track interfaces

Keep in mind that scenario is challenging

– Different from do‐no‐call (invasions to privacy in the home when engaged in unrelated affairs) – User‐initiated marketplace activities that are keenly pursued

Fallacy: Just another tool