Email Newsletters Tim Campbell UWEX Natural Resources Institute - PowerPoint PPT Presentation

Social Media & Email Newsletters Tim Campbell UWEX Natural Resources Institute Wisconsin Sea Grant Wisconsin DNR

YOU DON”T HAVE TO DO IT ALL YOURSELF

YOU DON”T HAVE TO DO IT ALL YOURSELF • • Lake Tides Wisconsin Lakes e-newsletter • • Lakes Partnership FB Local AIS coordinators • • Wisconsin Sea Grant FB DNR Lakes Blog • • The Sea Grant Chronicle DNR FB • • Other organizations! Other organizations!

Curate content vs create content

Questions? Tim.Campbell@wisc.edu 608-265-3727 @t_campy

Some Tips From An Invasive Species Specialist Who Spends Too Much Time Thinking About Social Media

Add commentary

Add commentary

Create & promote events

Have a strategy for original content

Fun stuff you can use FB for

Facebook “A/B” Message Testing 8:00 AM tomorrow

Email Newsletters • Vertical Response • MailChimp • Constant Contact • …. • Templates for design • People can self-manage subscription • Generates a lot of usage data