European media Ecosystem for Innovation www.mediaroad.eu THE ROAD - - PowerPoint PPT Presentation

European media Ecosystem for Innovation www.mediaroad.eu

THE ROAD TO MEDIAROAD

INNOVATION AND CREATIVITY IN THE EUROPEAN AUDIOVISUAL AND RADIO SECTOR

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Creative Content Production Technological Innovation Research & Development

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PROJECT PARTNERS PROJECT COORDINATOR SUPPORTING ORGANISATIONS

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Create a European Media Ecosystem for Innovation

Bridging the gaps between technology, innovation, and creative players Promoting and sharing technology advances Forming new partnerships with key actors Networking more effectively to exchange expertise Developing a joint longer-term policy vision

INNOVATION TRENDS TOP 5 EXAMPLES

Example #1: AI, Cloud and IP

• Moving to IP networks in media

production & managing the cloud allows flexibility in workflows

• AI, ML, DL and analytics become a

key business factor in B2B and B2C

• Increasingly, robots will take over
• ver parts of simple factual reporting,

but understanding the algorithms is key

• Questions:
• when will the robot be cheaper than a

human journalist?

• are broadcasters at the mercy of industry

giants?

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Example #2: Augmented Reality (AR)

• AR blurs the line between what's

real and what's computer- generated by enhancing what we see, hear, feel and smell

• Augmenting data analytics with

social media information

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Example #3: 5G

• New B2B and B2C applications

will become reality (huge bandwidth, QoS, control and network management)

• Accelerate content consumption

and better media experience

Enhanced Mobile Broadband Massive Machine Type Communications Ultra-reliable and Low Latency Communications

3D video, UHD screens Smart City Industry automation Gigabytes in a second Self Driving Car Augmented reality Smart Home/Building Work and play in the cloud Voice Mission critical application, e.g. e-health

Future IMT

Example #4: The Internet of Experiences

• Media experience via IP connected

devices (any time anywhere)

• More media on Wearables
• The integration of voice into IoT

applications offers a versatile method to provide human interaction and control (Alexa)

• Voice can provide a more flexible

user experience than traditional methods such as touch screens or data input

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Example #5 Customization of Content offers

• Highly personalized media experiences –
• nline and (soon) live
• Personalized advertisement and

blockchains to monetize and control

• New content formats targeted to specific

audiences and to the end device (long form UHDTV, short form for VR/AR, E-sports, etc.)

• Object based audiovisual content offering

new possibilities in content creation, manipulation, distribution, rendereing at the point of consumption

INNOVATION AND MEDIAROAD

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Set up media innovation incubators/accelerators "Sandboxes" inside and between media organizations Invite external technology and media companies to pitch, test and scale innovations through the "Sandboxes"

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On 8/9 February, France Télévisions, Swedish Radio and BBC at Belgian broadcaster VRT for the kickoff of The Sandbox Hub

FUTURE POLICY VISION

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Develop a long-term policy vision for the EU media sector Policy vision:

• EU Research Agenda beyond 2020
• Data, 5G, Cloud, Privacy policies,

role of Platforms/intermediaries…

NETWORK OF STAKEHOLDERS

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Events

• Media Innovation in the age of AI, social media and fake

news, 2 March 2018, Geneva (EPFL) – in conjunction with EBU Big Data Initiative

• Post-Convergence Radio, 18 March 2018, Vienna (AER) –

part of Radiodays Europe

• Robot Journalism – should we be afraid? 5 June 2018,

Lisbon (EFJ)

• Content and Digital Innovation in a Multi-platform World,

18 June 2018 (CEPI) – part of Monte Carlo TV Festival

• Audience Measurement for Post-Convergence Media,

Q4 2018 (EGTA)

• Education and Training Webinar, Q4 2018 (BBC)
• 5G for media production and distribution, March 2019,

Munich (IRT)

• Final conference, June 2019 (EBU)

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MEDIAROAD – JOIN THE JOURNEY

• Become an official MediaRoad stakeholder
• Participate in MediaRoad events
• Contribute to policy consultations and

debates

• Connect with media innovation incubators

(Sandboxes)

• Subscribe to newsletter on our website to

receive project updates and event invitations

European media Ecosystem for Innovation

www.mediaroad.eu

@mediaroad_eu

This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 761412

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EBU Big Data Initiative

Help Members leverage the potential of big data and remain competitive on the media market

Specific

• bjectives for

2017 – 2018

 Address

• perational,

industry-led issues  Strengthen community network

DISTRIBUTION PRODUCTION INTELLIGENCE TRUST

Strengthen confidence and loyalty from audiences and businesses Reach and retain audiences through personalization of services Understand the market, measure audience Make quality content and programming

4 interlinked workflows

Questions ? Ideas ? JOIN US!

MediaRoad Project Manager Agata Patecka - patecka@ebu.ch BDI Project Manager Guenaelle Collet – collet@ebu.ch