F
- r
t h e F i r s t T h r e e Q u a r t e r so f F i s c a l Y e a r E n d i n g S e p t e mb e r 3 , 2 1 5
F i n a n c i a l R e s u l t s P r e s e n t a t i
- n
Aug 3, 2015 Securities Code:9438
F i n a n c i a l R e s u l t s P r e s e n t - - PowerPoint PPT Presentation
F o r t h e F i r s t T h r e e Q u a r t e r so f F i s c a l Y e a r E n d i n g S e p t e mb e r 3 0 , 2 0 1 5 F i n a n c i a l R e s u l t s P r e s e n t a t i o
F
t h e F i r s t T h r e e Q u a r t e r so f F i s c a l Y e a r E n d i n g S e p t e mb e r 3 , 2 1 5
Aug 3, 2015 Securities Code:9438
C O N T E N T S
C
s
i d a t e d F i n a n c i a l R e s u l t s O v e r v i e w f
Q 3 F Y 2 1 5
2 F i n a n c i a l H i g h l i g h t s 3 C
s
i d a t e d P / L 4 C
s
i d a t e d S G & A 5 P r
r e s s f
E a r n i n g s F
e c a s t f
t h e F u l l
e a r T e r m 6 B u s i n e s s O v e r v i e w 1 1 C
s
i d a t e d B / S
N e w A c t i
s f r
4 F Y 2 1 5
1 3 B a s i c P
i c y i n t h e F Y 2 1 5 1 4 E n h a n c e me n t i n t h e N
i r t u a l A f f i l i a t e N e t w
k 1 5 E n l a r g e me n t
C
t e n t s S e r v i c e s 2 0 E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n 2 4 C
s
i d a t e d E a r n i n g s F
e c a s t f
t h e F Y 2 1 5 2 5 I ma g e
G r
t h O p e r a t i n g I n c
A p p e n d i x
1 12 26
1
N e t s a l e s a n d
e r a t i n g i n c
f
t h e f i r s t t h r e e q u a r t e r s r e a c h e d r
2
¥24,881M ¥3,528M ¥1,944M
F i n a n c i a l H i g h l i g h t s O p e r a t i n g i n c
N e t i n c
N e t s a l e s
(
U p1 , 8 7 1mi l l i
s
y e n , U p8 . 1 %, Y
) (
U p 1 , 5 9 7mi l l i
s
y e n , U p 8 2 . 7 %, Y
) (
U p 9 3 4mi l l i
s
y e n , U p 9 2 . 6 %, Y
)
N e t s a l e s ,
e r a t i n g i n c
, a n d t h e d i v i d e n d p e r s h a r e wi l l l i k e l y r e a c h r
O p e r a t i n g i n c
A n n u a l d i v i d e n d s
¥34,000M ¥4,200M ¥12
N e t s a l e s
* A f t e r s h a r e s p l i t
( Mi l l i
s
y e n )
N i n e mo n t h s e n d i n g S e p t e mb e r 3 , 2 1 5 N i n e mo n t h s e n d e d S e p t e mb e r 3 , 2 1 4 C h a n g e A mo u n t P e r c e n t a g e N e t s a l e s
2 4 , 8 8 1 2 3 , 1 + 1 , 8 7 1 + 8 . 1 %
C
t
s a l e s
3 , 9 4 7 3 , 7 1 4 + 2 3 3 + 6 . 3 %
G r
sp r
i t
2 , 9 3 3 1 9 , 2 9 5 + 1 , 6 3 8 + 8 . 5 %
(R a t i
8 4 . 1 % 8 3 . 9 %
S G &A
1 7 , 4 5 1 7 , 3 6 4 + 4 + . 2 %
(R a t i
7 . % 7 5 . 5 %
O p e r a t i n gi n c
3 , 5 2 8 1 , 9 3 1 + 1 , 5 9 7 + 8 2 . 7%
(R a t i
1 4 . 2 % 8 . 4 %
O r d i n a r yi n c
3 , 4 3 9 1 , 9 2 5 + 1 , 5 1 4 + 7 8 . 7 %
(R a t i
1 3 . 8 % 8 . 4 %
N e t i n c
1 , 9 4 4 1 , 9 + 9 3 4 + 9 2 . 6 %
(R a t i
7 . 8 % 4 . 4 %
C
s
i d a t e d P / L ■S
t r
g p e r f
ma n c e
S u g
uc
t e n t ( N T T d
)
■I
mp r
e me n t i n a v e r a g e r e v e n u e p e r u s e r ( A R P U )
S a l e s a n d i n c
I n c r e a s e d Y
3
( Mi l l i
s
y e n ) N i n e mo n t h s e n d i n g S e p t e mb e r 3 , 2 1 5 N i n e mo n t h s e n d e d S e p t e mb e r 3 , 2 1 4 C h a n g e A mo u n t P e r c e n t a g e
S G &A
1 7 , 4 5 1 7 , 3 6 4 + 4 + . 2 %
A d v e r t i s i n g e x p e n s e s
6 , 4 9 7 6 , 4 2 + 4 5 4 + 7 . 5 %
P e r s
n e l e x p e n s e s
4 , 2 1 1 4 , 2 5
9
9 %
C
s s i
e e
2 , 7 5 8 2 , 5 2 5 + 2 3 3 + 9 . 2 %
S u b c
t r a c t e x p e n s e s
1 , 2 7 1 , 3 8 2
5 4
5 . 7 %
D e p r e c i a t i
1 , 9 1 , 3 4 1
3 1
4 . 7 %
O t h e r
1 , 9 1 , 8 2 2 + 7 8 + 4 . 3 %
C
s
i d a t e d S G&A e x p e n s e s
4
■A
p p r
r i a t e l y c
t r
l e d s e l l i n g , g e n e r a l a n d a d mi n i s t r a t i v e e x p e n s et h r
g h me a n i n g f u l u s e . ( U p 4 mi l l i
s
y e n )
(Millions of yen)
F Y 2 1 5 P r
r e s s r a t i
Q ( C u mmu l a t i v e ) A c t u a l F u l l
e a r f
e c a s t
Net sales
2 4 , 8 8 1 3 4 , 7 3 . 2 %
Operating income
3 , 5 2 8 4 , 2 8 4 . % (R a t i
1 4 . 2 % 1 2 . 4 %
Ordinary income
3 , 4 3 9 4 , 1 2 8 3 . 5 % (R a t i
1 3 . 8 % 1 2 . 1 %
Net income
1 , 9 4 4 2 , 2 7 8 5 . 6 % (R a t i
7 . 8 % 6 . 7 %
5
■O
p e r a t i n g i n c
r e a c h e d 8
f t h e a n n u a l f
e c a s t .
P r
r e s s f
E a r n i n g s F
e c a s t f
t h e F u l l
e a r T e r m
4 . 2 6 4 . 4 1 4 . 7 6 4 . 8 5 . 3 3 5 . 2 8 5 . 4 5 . 5 2 5 . 9 6
2 1 3 2 1 4 2 1 5
i P h
e 1 . 1 4 M
5 . 6 9
a y i n g s u b s c r i b e r s
Down 0.21M, compared to March 31, 2015
Monthly change in the number of paying subscribers for smartphones
J a n F e b M a r A p rM a y J u n J u l A u g S e p O c tN
D e c J a n F e b M a r A p rM a y J u n J u l A u g S e p O c t N
D e c J a n F e b M a r A p r M a y J u n
B u s i n e s s O v e r v i e w : T
h e N u mb e r
P a y i n g S u b s c r i b e r s (
S ma r t p h
e )
N e t d e c r e a s e i n s ma r t p h
e s a l e s b e c a u s e Q 3 i s a l
s e a s
8.58 8.04 8.13 8.16 8.26 7.94 8.04 7.85 8.17 7.90 7.86 7.83 8.08 7.73
1 2 / 31 2 / 61 2 / 91 2 / 1 21 3 / 31 3 / 61 3 / 91 3 / 1 21 4 / 31 4 / 61 4 / 91 4 / 1 21 5 / 31 5 / 6
フィーチャーフォン スマートフォン
Quarterly change in the number of paying subscribers
Feature phones Smart phones 7
2 8 . 5 % 5 5 . 5 % 6 6 . 8 %
7 3 . 6 %
B u s i n e s s O v e r v i e w : T
h e T
a l N u mb e r
P a y i n g S u b s c r i b e r s
S ma r t p h
e r a t i
a y i n g s u b s c r i b e r s
Down 0.35M, compared to March 31, 2015
N e t d e c r e a s e i n s ma r t p h
e s a l e s b e c a u s e Q 3 i s a l
s e a s
N
1
N
4
8
ゲッティ イメージズ
N
2
B u s i n e s s O v e r v i e w :
d
” d
n u ” R a n k i n g
M u s i c H e a l t h c a r e
e l a t e d D i e t & b e a u t y p r e g n a n c y , c h i l d b i r t h , c h i l d c a r e E
P h
M u l t i
i c t i
a r y D e c
a t i
e
i l U n l i mi t e d d i s t r i b u t i
We s t e r n F
t u n e
e l l i n g We a t h e r i n f
a s t e r n F
t u n e
e l l i n g P
n t a t p h r a s e s P u z z l e g a me C
c
* Source: Ranking data from “d-menu”, a portal site for smartphone services, by NTT docomo Co., Ltd. as of July 21 , 2015
100 200 300 400 500 1Q 2Q 3Q 4Q
2 1 3 年9 月期 2 1 4 年9 月期 2 1 5 年9 月期 F Y 2 1 3 F Y 2 1 4 F Y 2 1 5
9 100 200 300 400 500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
B u s i n e s s O v e r v i e w : N
i r t u a l A f f i l i a t e A d v e r t i s i n g S a l e s
Q u a r t e r l y c h a n g e Y e a r
e a r c
a r i s
(M i l l i
s
y e n ) (M i l l i
s
y e n )
F Y 2 1 3 F Y 2 1 4 F Y 2 1 5
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4
10
3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 2013年9月期 2014年9月期 2015年9月期 A P P スマパス スゴ得
< T r e n d s i n s a l e s > d
u g
u , a u S ma r t P a s s
■ a
u S ma r t P a s s ■ d
u g
u
F Y 2 1 5 F Y 2 1 4 F Y 2 1 3
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
B u s i n e s s O v e r v i e w : d
S u g
ua n d a u S ma r t P a s s
C a s h a n d d e p
i t s s t
a t 1
b i l l i
s
y e n , r e f l e c t i n g a c a p i t a l i n c r e a s e t h r
g h a ma r k e t p r
u r e me n t e t c . ( 4 . 7 8 b i l l i
s
y e n a s
S e p t e mb e r 3 , 2 1 4 )
( M i l l i
s
y e n ) A s
J U N E3 , 2 1 5 A s
S e p t e mb e r 3 , 2 1 4 C h a n g e (M i l l i
s
y e n ) A s
J U N E3 , 2 1 5 A s
S e p t e mb e r 3 , 2 1 4 C h a n g e C u r r e n t a s s e t s
1 8 , 5 7 1 2 , 1 8 3 5 , 8 7 4 C
u r r e n t L i a b i l i t i e s
5 , 9 7 2 5 , 7 2 7 2 4 5
C a s h a n d d e p
i t
1 , 3 2 4 , 7 8 2 5 , 5 1 9
A c c
n t s p a y a b l e
r a d e
1 , 9 9 7 6 3 3
N
e s a n d a c c
n t s r e c e i v a b l e
r a d e
6 , 6 8 7 6 , 2 9 4 3 9 2
C u r r e n t p
t i
l
g
e r m l
n s p a y a b l e
5 1 8
1 8
O t h e r
1 , 1 5 6 1 , 2 1 4
8
A c c
n t p a y a b l e
h e r
2 , 2 9 2 2 , 3 1 7
5
A l l
a n c e f
d
b t f u l a c c
n t s
7
8 2
I n c
t a x e s p a y a b l e
7 8 4 6 7 4 1 9
A l l
a n c e f
c
n u s a g e
2 3 3 2 7 7
4
O t h e r
1 , 1 3 3 1 , 4 8
4 6
N
c u r r e n t a s s e t s
4 , 7 7 4 4 , 5 8 5 1 8 8 N
c u r r e n t l i a b i l i t i e s
9 2 7 1 , 3 1 8
9 1
P r
e r t y , p l a n t a n d e q u i p me n t
1 4 2 1 4 3
g
e r m l
n s p a y a b l e
8 4 5
1 5
I n t a n g i b l e f i x e d a s s e t s
2 , 4 6 9 2 , 1 7 7 2 9 2
N e t d e f i n e d b e n e f i t l i a b i l i t y
7 9 9 7 6 8 3
I n c l u d e s
t w a r e
2 , 1 8 2 2 , 1 5 3 2
O t h e r
4 3 4 9
I n v e s t me n t s a n d
h e r a s s e t s
2 , 1 6 1 2 , 2 6 4
3 T
a l l i a b i l i t i e s
6 , 8 9 9 7 , 4 5
4 5
I n c l u d e i n v e s t me n t s e c u r i t i e s
8 4 7 8 1 3 3 4 C
a p i t a l s t
k
4 , 8 9 2 , 5 9 6 2 , 2 9 4
C a p i t a l s u r p l u s
5 , 4 6 3 , 1 1 1 2 , 2 9 4
R e t a i n e d e a r n i n g
5 , 6 4 8 4 , 3 5 1 , 3 4 2
T r e a s u r y s t
k
9 5
9 5
t h e r c
r e h e n s i v e i n c
7 5
7 1 3
S u b s c r i p t i
r i g h t s t
h a r e s
1 6 1 2 6
5
M i n
i t y i n t e r e s t
4 4 5 2 2 4 2 2 N e t a s s e t s 1 5 , 9 3 2 9 , 7 2 2 6 , 2 9
T
a l A s s e t s
2 2 , 8 3 1 1 6 , 7 6 8 6 , 6 3 T
a l l i a b i l i t i e s a n d n e t a s s e t s 2 2 , 8 3 1 1 6 , 7 6 8 6 , 6 3
11
C
s
i d a t e d B / S
12
E n l a r g e me n t
C
t e n t s S e r v i c e s E n h a n c e me n t i n t h e N
i r t u a l A f f i l i a t e N e t wo r k E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n
F u r t h e r e x p a n s i
i n t h e n u mb e r
p a y i n g s u b s c r i b e r s f
s ma r t p h
e s e r v i c e s I mp r
e me n t i n a v e r a g er e v e n u e p e r u s e r (A R P U )・ e x p a n d i n g S u g
uc
t e n t Mi d
g
e r m a p p r
c h
13
B a s i c P
i c y i n t h e F Y 2 1 5
14
… …
S S
B A S C
H
k a i d
u ・ K i t a
a n t
u r i k u ・ T
y
a i ・K a n s a i ・ C h u g
u S h i k
u ・K y u s h u ・ O k i n a w a
S a l e s p r
t i
e x p e r t i s e f
c
t e n t s e r v i c e s
A p p r
c h t
h e q u a n t i t y A p p r
c h t
h e q u a l i t y
Since 2nd half FY2014 Since FY2015
Establishment of sales offices to construct a detailed sales system Introduction of a compensation system based on the withdrawal rate of each cellphone shop
C e l l p h
e s h
c u p a n c y r a t e S u b s c r i b e r r a t e Wi t h d r a wa l r a t e
(high) Withdrawal rate (low)
Good shops
(high) Commission fee (low)
E n h a n c e me n t i n t h e N
i r t u a l A f f i l i a t e N e t w
k
¥3
p e r mo n t h (e x c l u d i n g t a x )
¥4
p e r mo n t h (e x c l u d i n g t a x )
¥3
p e r mo n t h (e x c l u d i n g t a x )
¥1
p e r mo n t h (e x c l u d i n g t a x )
¥3
r e s p e c t i v e l y p e r mo n t h (e x c l u d i n g t a x )
¥1 8
p e r mo n t h (e x c l u d i n g t a x )
Mu s i c ・ B
s & C
c s ・ V i d e
D V D
* T
i n t e g r a t e d s e r v i c e T
n i t y
a s e d w e a t h e r i n f
ma t i
T
s e r v i c e b e i n g f
u s e d
p r e g n a n c y , c h i l d
e a r i n g
15
P r e mi e r C
r s e Videos!
H i g h a d d e d v a l u e B a s i c v a l u e F r e e
c h a r g e We a t h e r i n f
ma t i
( ⅰ) H e a l t h c a r e
e l a t e d i n f
ma t i
( ⅰ)
C a t e g
i e s S e r v i c e P r i c e l e v e l
* T h e r e a r e s
p r i c e p l a n s i n c l u d i n g ¥ 3 / mo n t h ( e x c l u d i n g t a x ) a n d f i x e d c h a r g e c
r s e a n d
t i
a l c
n s . F
mo r e d e t a i l s , p l e a s e v i s i t
r s e r v i c e s i t e ( J a p a n e s e
l y ) . * c
c . j p wa s i n t e g r a t e d i n t
s i c . j p .
F r e e t r i a l c a mp a i g n
E n l a r g e me n t
C
t e n t s S e r v i c e s ⅰ)
Videos added!
c
c s
“ L u n a L u n a ”
“ L i f e r a n g e r w e a t h e r ”
( n
e l s )
p e r mo n t h (e x c l u d i n g t a x )
p e r mo n t h (e x c l u d i n g t a x )
¥ 3
p e r mo n t h (e x c l u d i n g t a x )
Ma p s & N a v i g a t i
a t h e r i n f
ma t i
( ⅱ) H e a l t h c a r e
e l a t e d i n f
ma t i
( ⅱ)
T
i g h a d d e d v a l u e s e r v i c e T
n i n t e g r a t e d s e r v i c e
16
U p t
q u e s t i
s
¥ 3 8
p e r mo n t h (e x c l u d i n g t a x )
¥ 3
p e r mo n t h (e x c l u d i n g t a x )
E n l a r g e me n t
C
t e n t s S e r v i c e s ⅱ)
C a t e g
i e s S e r v i c e P r i c e l e v e l
H i g h a d d e d v a l u e B a s i c v a l u e F r e e
c h a r g e
I n t e g r a t e d s e r v i c e
Ma p s & N a v i g a t i
a n d We a t h e r i n f
ma t i
U p t
q u e s t i
s
“ L i f e r a n g e r w e a t h e r ”
17
T e s t s c u r r e n t l y b e i n g c
d u c t e d i n t h e K i n k i R e g i
E a r l y d e t e c t i
s y s t e m f
s
N e w i n i t i a t i v e s
E n l a r g e me n t
C
t e n t s S e r v i c e s ⅲ)
18
The answers over the phones made by healthcare providers, not doctors.
S t e a d y i n c r e a s e e v e n a f t e r t h e a d d i t i
a 4 y e n / mo n t h s e r v i c e !
Me d i c a l i n f
ma t i
s e r v i c e c
e r a t e d wi t h d
t
s e t c .
d
t
P h a r ma c i s t N u t r i t i
i s t E x e r c i s e g u i d a n c e
E n l a r g e me n t
C
t e n t s S e r v i c e s ⅳ)
I n p r e p a r a t i
19 ¥ 3 8
p e r mo n t h (e x c l u d i n g t a x )
¥ 3
p e r mo n t h (e x c l u d i n g t a x )
We a t h e r I n f
ma t i
Ma p s & N a v i g a t i
L i f e s e r v i c e Mo n t h l y
a i d g
s t
p e r mo n t h (e x c l u d i n g t a x )
E n l a r g e me n t
C
t e n t s S e r v i c e s ⅴ)
s u b s c r i b e r s
“ L i f e r a n g e r w e a t h e r ”
The answers over the phones made by healthcare providers, not doctors.
Wo me n h e a l t h c a r e
e l a t e d i n f
ma t i
s e r v i c e Me d i c a l i n f
ma t i
s e r v i c e c
e r a t e d wi t h d
t
s e t c . G e n e a n a l y t i c s s e r v i c e Ma c h i n e
c h i n e s e r v i c e
1 2 3 4
Me d i c a l c h e c k u p s e r v i c e
20
L a u n c h
me d i c a l c h e c k u p s e r v i c e
E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n ⅰ)
A c t i v i t y me t e r “ k a r a d a f i t ” B
y w e i g h t , b
y f a t , a n d v i s c e r a l f a t e r a t e
7 . 5
Mi l l i
D O WN L O A D S !
L u n a L u n aL i t e a s e n d
J u n e
C
e r a t i
wi t h h
p i t a l s
21
※ C h e c k u p r e s u l t s a r e e n c r y p t e d a n d s t
e d i n Q R c
e s ※ Q R c
e s d
c
t a i n p e r s
a l i n f
ma t i
P a t i e n t r e c e i v e s a p a p e r v e r s i
c h e c k u p r e s u l t s i n p e r s
f r
h e h
p i t a l , r e a d s t h e Q R c
e , a n d r e c
d s t h e r e s u l t s
h i s / h e r s ma r t p h
e
C
e r a t i
wi t h h e a l t h i n s u r a n c e a s s
i a t i
s
Mo r e
C a n b e u s e d f
s e l f
e a l t h mo n i t
i n g
Medical checkup
M a n a g e d a t a
r e s u l t s e a c h d a y a c h e c k u p i s p e r f
m e d M a k e c h a n g e s i n t h e r e s u l t s
t h e g r a p h G e t b a s i c k n
l e d g e
r e l a t e d d i s e a s e s G e t a d v i c e
l i f e s t y l e i m p r
e m e n t s G e t f
e c a s t s
f u t u r e h e a l t h c
d i t i
D a t a
h i s t
i c a l R e s u l t s , t
Q R C
d !
i n t h e p a p e r r e s u l t s
E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n ⅱ)
Me mb e r s
h e a l t h i n s u r a n c e s y s t e m
diagnosis
P a t i e n t s s u f f e r i n g f r
a d u l t d i s e a s e
~ a n e w g u i d a n c e t
v a l u e a d d e d s e r v i c e s ~
【M e d i c a l e x a mi n a t i
】 R e c
d a r e s u l t i n s ma r t p h
e s
H e a l t h c a r e ma n a g e me n t / I mp r
e a c t i v i t i e s
¥ 3 / ¥ 4
A w a r e n e s s / i mp r
e me n t
E n l a r g e me n t
f r e e u s e r s
A d v i c e s f r
x p e r t s
C
t r a c t w i t h h e a l t h i n s u r a n c e a s s
i a t i
A p p l i c a t i
22
We a r a b l e d e v i c e s p r
i d e d f
a f e e
S u b s c r i p t i
s e r v i c e
D
t
/ P h a r ma c i s t / N u t r i t i
i s t / E x e r c i s e g u i d a n c e
N a v i g a t i
t
v a l u e a d d e d s e r v i c e s
C
t r a c t w i t h h
p i t a l
・O u t p a t i e n t ( A d u l t d i s e a s e )
E x a m r e s u l t
P a t i e n t / me mb e r
h e a l t h i n s u r a n c e s y s t e m ( U s e r )
【C h e c k u p 】
C h e c k u p f a c i l i t y
H
p i t a l B l
s u g a r l e v e l Uric acid O t h e r C h e c k u p r e s u l t
E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n ⅲ)
D e v e l
i n g h e a l t h c a r e i n f
ma t i
ma n a g e me n t d a t a b a s e s t
n e c t d a t a i n e a c h s e r v i c e
E l e c t r
i c me d i c i n e n
e b
G e n e t i c a n a l y s i s
C
e r a t i
w i t h
h e r c
a n i e s a n d g r
p s P h a r ma c i e s
H e a l t h c a r e i n f
ma t i
f
w
n
D a t a c
d i n a t i
r e s e a r c h c
e r a t
s
S p
t g y ms
C
s u l t a t i
s e r v i c e wi t h d
t
s a n d me d i c a l p r
e s s i
a l s
d
t
s
(S u b s i d i a r y ) H e a l t h c a r e Ma n a g e me t n f
a t h l e t e s
D a t a c
d i n a t i
H e a l t h i n s u r a n c e
g a n i z a t i
s
Q &A
Health chekup
M a c h i n e t
c h i n e
C h e mi c a l T h e r mo me t e r c
i n a t i
23
E l e c t r
i c ma t e r n i t y h e a l t h r e c
d b
( s u p p l e me n t a r y r e a d e r )
N E W!
H
p i t a l s
E x p a n s i
t h e H e a l t h c a r e
e l a t e d S e r v i c e B u s i n e s s D
i n ⅳ)
(S u b s i d i a r y ) (S u b s i d i a r y ) (S u b s i d i a r y )
( M i l l i
s
y e n )
F Y 2 1 5 F Y 2 1 4 ( A c t u a l ) C h a n g e F u l l
e a r 1
s th
a l f 2
n dh
a l f F u l l
e a r 1
s th
a l f 2
n dh
a l f A mo u n t
(F u l l
e a r )
P e r c e n t a g e
(F u l l
e a r ) N e t s a l e s
3 4 , 1 6 , 6 2 1 7 , 3 7 9 3 , 9 8 5 1 5 , 2 7 9 1 5 , 7 5 + 3 , 1 4 + 9 . 7 %
C
t
s a l e s
5 , 5 2 , 6 6 6 2 , 8 3 3 4 , 9 8 8 2 , 4 7 6 2 , 5 1 2 + 5 1 1 + 1 . 3 %
S G & A
2 4 , 3 1 1 , 8 4 5 1 2 , 4 5 4 2 3 , 4 3 9 1 1 , 4 9 8 1 1 , 9 4 + 8 6 + 3 . 7 %
O p e r a t i n g i n c
4 , 2 2 , 1 8 2 , 9 1 2 , 5 5 7 1 , 3 4 1 , 2 5 2 + 1 , 6 4 2 + 6 4 . 2 %
( R a t i
1 2 . 4 % 1 2 . 7 % 1 2 . % 8 . 3 % 8 . 5 % 8 . %
O r d i n a r y i n c
4 , 1 2 2 , 3 4 2 , 8 5 2 , 5 1 9 1 , 3 1 1 , 2 9 + 1 , 6 0 + 6 3 . 5 %
( R a t i
1 2 . 1 % 1 2 . 2 % 1 2 . % 8 . 1 % 8 . 6 % 7 . 7 %
N e t i n c
2 , 2 7 1 , 8 8 1 , 1 8 1 1 , 3 3 7 7 9 5 4 7 + 9 3 2 + 6 9 . 7 %
( R a t i
6 . 7 % 6 . 6 % 6 . 8 % 4 . 3 % 5 . 2 % 3 . 5 %
24
C
s
i d a t e d E a r n i n g s F
e c a s t f
t h e F Y 2 1 5
E n h a n c e me n t i n t h e n
i r t u a l a f f i l i a t e n e t wo r k
・I n c r e a s e i n c
t e n t s s e r v i c e
M T I
n c
t e n t s ・I n c r e a s e i n a d v e r t i s e s a l e s f
c
t e n t s f r
h e t h i r d p a r t i e s .
O p t i mi z e c
t ¥ 2 . 5 5 B
F Y 2 1 4 F Y 2 1 5 F Y 2 1 6 ~
¥ 4 . 2 B
R e v i s e d f
e c a s t (
2 / 4 )
¥ 3 . 5 B
F
e c a s t a t t h e b e g i n n i n g
t h e c u r r e n t f i s c a l y e a r (o n 1 1 / 5 ) F Y 2 1 4 A c t u a l
(p a s t r e c
d : ¥ 3 . 7 B ) C u r r e n t g r
h i ma g e
A R P U i mp r
e me n t S u g
u e n l a r g e me n t Wi t h d r a wa l r a t e d
25
G r
t h i ma g e a t t h e b e g i n n i n g
t h e c u r r e n t f i s c a l y e a r
I ma g e
G r
t h O p e r a t i n g I n c
〈Contact us〉 Investor Relations Department TEL: +81-3-5333-6323 FAX: +81-3-3320-0189 MAIL: ir@mti.co.jp www.mti.co.jp
This report contains forward-looking statements on business performance based on the judgments, assumptions, and beliefs
the forecasts, latent risks or various other factors. In addition, risk and uncertainty factors include unpredictable elements that could arise from future events.
26
M u s i c 3 3 % V i d e
1 % B
s & C
c s 1 %
M a p s & N a v i g a t i
9 %
We a t h e r i n f
ma t i
7 %
H e a l t h c a r e
e l a t e d i n f
ma t i
4 % O t h e r s 2 7 %
27 27
※ S
r c e : T
a l n u mb e r
n e w p a y i n g s u b s c r i b e r s f r
c t
e r , 2 1 4 t
u n e , 2 1 5 .
E n h a n c e me n t i n t h e N
i r t u a l A f f i l i a t e B u s i n e s s
H e a l t h c a r e
e l a t e d i n f
ma t i
Mu s i c B
s & C
c s V i d e
Ma p s & N a v i g a t i
We a t h e r i n f
ma t i
※O t h e r c
a n i e s ’ c
t e n t p i c t u r e s a r e
l y i ma g e s . T h e s e a r e d i f f e r s f r
h e i r a c t u a l s e r v i c e s .
(O t h e r c
a n i e s ’ C
t e n t s ) (O t h e r c
a n i e s ’ C
t e n t s )
V i d e
r k e t C
p
a t i
(O u r a f f i l i a t e d c
a n y )
(O t h e r c
a n i e s ’ C
t e n t s )
( M i l l i
s
y e n )
F Y 2 1 3 F Y 2 1 4 F Y 2 1 5 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3
Net sales
7 , 3 3 1 7 , 4 9 1 7 , 7 6 2 7 , 5 7 5 7 , 4 9 8 7 , 7 8 0 7 , 7 3 0 7 , 9 7 4 8 , 2 9 8 , 4 1 0 8 , 2 6 1
Cost of sales
1 , 2 3 1 1 , 2 8 6 1 , 4 2 7 1 , 3 9 1 1 , 2 1 9 1 , 2 5 6 1 , 2 3 8 1 , 2 7 3 1 , 3 4 3 1 , 3 2 2 1 , 2 8 1
Gross profit
6 , 9 9 6 , 2 5 6 , 3 3 4 6 , 1 8 4 6 , 2 7 9 6 , 5 2 3 6 , 4 9 2 6 , 7 0 6 , 8 6 5 7 , 8 8 6 , 9 7 9
(Gross profit ratio)
8 3 . 2 % 8 2 . 8 % 8 1 . 6 % 8 1 . 6 % 8 3 . 7 % 8 3 . 8 % 8 4 . % 8 4 . % 8 3 . 6 % 8 4 . 3 % 8 4 . 5 % SG&A
5 , 8 8 5 6 , 5 2 7 5 , 5 0 5 , 7 6 2 5 , 3 7 0 6 , 1 2 7 5 , 8 6 6 6 , 7 4 5 , 5 3 2 6 , 3 1 3 5 , 5 5 9
Operating income
2 1 4
2 1 8 3 4 4 2 2 9 9 3 9 5 6 2 6 6 2 6 1 , 3 3 3 7 7 4 1 , 4 2
(Ratio)
2 . 9 %
. 3 % 1 . 7 % 5 . 6 % 1 2 . 1 % 5 . 1 % 8 . 1 % 7 . 9 % 1 6 . 2 % 9 . 2 % 1 7 . 2 % Ordinary income
2 1 6
1 2 8 3 2 3 8 4 8 7 4 3 9 6 1 4 5 9 4 1 , 3 1 5 7 1 9 1 , 4 5
(Ratio) 2 . 9 %
. 2 % 1 . 7 % 5 . 1 % 1 1 . 6 % 5 . 7 % 8 . % 7 . 5 % 1 6 . % 8 . 5 % 1 7 . % Net income
1 8 5
6 4 4 3 1 9 4 4 2 5 3 6 4 2 1 8 3 2 8 7 6 1 3 2 7 8 5 5
(Ratio) 2 . 5 %
. 1 % 5 . 7 % 2 . 6 % 5 . 7 % 4 . 7 % 2 . 8 % 4 . 1 % 9 . 3 % 3 . 9 % 1 . 4 %
28
T r e n d s i n C
s
i d a t e d P / L
( M i l l i
s
y e n )
F Y 2 1 3 F Y 2 1 4 F Y 2 1 5 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3
Total
5 , 8 8 5 6 , 5 2 7 5 , 5 0 5 , 7 6 2 5 , 3 7 0 6 , 1 2 7 5 , 8 6 6 6 , 7 4 5 , 5 3 2 6 , 3 1 3 5 , 5 5 9
Advertising expenses
2 , 1 7 6 2 , 7 2 4 1 , 7 8 0 2 , 1 9 1 , 6 8 5 2 , 3 9 2 1 , 9 6 3 2 , 2 2 5 2 , 2 1 2 , 6 8 0 1 , 7 9 5
Personnel expenses
1 , 4 2 1 1 , 4 1 2 1 , 4 2 2 1 , 4 6 5 1 , 4 3 1 , 4 2 2 1 , 4 2 4 1 , 5 6 4 1 , 3 7 4 1 , 3 8 2 1 , 4 5 4
Commission fee
8 1 2 8 2 3 7 8 5 8 7 8 6 8 3 5 8 8 4 9 1 8 8 9 6 9 3 8 9 2 3
Subcontract expenses
4 4 4 7 6 4 1 3 4 1 4 3 8 4 5 9 4 8 4 4 2 1 3 5 3 3 1 3 4 4
Depreciation
4 2 4 4 4 4 6 2 4 7 4 4 4 4 4 4 2 4 5 4 3 6 5 3 5 3 3 4 1 3 1 4
Other
6 9 6 4 9 6 3 5 5 8 4 5 9 2 5 7 5 6 5 5 5 8 5 3 5 6 3 8 7 2 6
29
T r e n d s i n C
s
i d a t e d S G & A
アフィリエイト事業者
30
The term “affiliate” is a frequently used term in internet advertising. It is a system whereby if the introduction of a product or service
successful (e.g. a user purchases the product), the operator of the website receives a reward. Wh a t ’ s “ A f f i l i a t e ” ?
A f f i l i a t e b u s i n e s s
e r a t
Reward for success Advertising expenses
Introducing the product/service of the advertiser in a post
Visiting the advertiser’s website Website such as a blog Visiting the blog Users Purchase/ subscription Advertiser (person who wants to sell a product or service)
A c h i e v e me n t
MT I 31
Non‐virtual affiliate is an internet advertising system as applied to cellphone shops as physical locations. Under this system, cellphone shops encourage customers visiting them to subscribe to particular content, and if a customer actually subscribes to the content, the cellphone shop receives a reward. Wh a t ’ s “ N
i r t u a l A f f i l i a t e ” ?
Reward for success Advertising expenses Encourages customers to subscribe to the content Cellphone shop Visiting the cellphone shop Subscription Customers Advertiser (content provider)
Introduces content/services provided by an advertiser
A c h i e v e me n t
※1 ※2
C u s t
r u n i t p r i c e Wi t h d r a wa l r a t e 32 S u b s c r i b e r r a t i
e l l p h
e s h
c u p a n c y r a t e
Wi t h d r a wa l r a t e
I mp r
e me n t
I n d e x f
C
t e n t s B u s i n e s s
T h e n u mb e r
n e w s u b s c r i b e r s T h e n u mb e r
i n c r e a s e t
mb e r S a l e s C
s t r u c t i
a d e t a i l e d s a l e s s u p p
t s y s t e m
I n t r
u c t i
a c
e n s a t i
s y s t e m b a s e d
t h e wi t h d r a wa l r a t e
e a c h c e l l p h
e s h
E n l a r g e me n t
C
t e n t s s e r v i c e C e l l p h
e s h
c u p a n c y r a t e S u b s c r i b e r r a t i
t e n t s u b s c r i b e d T h e n u m o f v i s i t
s p e r c e l l p h
e s h
C
t r a c t n u m o f c e l l p h
e s h
s
× × × ×
= = =
(1 - Wi t h d r a wa l r a t e ) T h e n u m o f n e w s u b s c r i b e r s C u s t
r U n i t p r i c e T h e n u m o f s u b s c r i b e r s
× ×
O p e r a t i n g s h
s
C e l l p h
e s h
s C
t r a c t e d s h
s wi t h MT I
I n t r
u c t i
c
t e n t s a t c e l l p h
e s h
(t h e n u m o f c
t e n t S u b s c r i b e d ) ~A f t e r t h e s i g n
p t
u b s c r i b e ~ P r
i d e b e t t e r u s a b i l i t y a n d i mp r
e c u s t
r s a t i s f a c t i
*1 Subscriber ratio: the number of content subscribers per cell phone shop visitors (Unique) *2 Content subscribed: the number of subscribed contents per
E s t a b l i s h me n t
s a l e s
f i c e s a c r
s J a p a n
S u b s c r i b e r r a t i
e l l p h
e s h
c u p a n c y r a t e
E s t a b l i s h me n t
s a l e s
f i c e s a c r
s J a p a n
※1 ※2
33
I mp r
e me n t
I n d e x f
N
i r t u a l A f f i l i a t e B u s i n e s s
T h e n u mb e r
n e w s u b s c r i b e r s S a l e s C
s t r u c t i
a d e t a i l e d s a l e s s u p p
t s y s t e m
C e l l p h
es h
c u p a n c y r a t e S u b s c r i b e r r a t i
t e n t s u b s c r i b e d C u s t
r U n i t p r i c e T h e n u m o f v i s i t
s p e r c e l l p h
e s h
× T h e n u m o f s u b s c r i b e r s C
t r a c t n u m o f c e l l p h
e s h
s
=
× × ×
=
×
C e l l p h
e s h
s C
t r a c t e d s h
s wi t h MT I
O p e r a t i n g s h
s
I n t r
u c t i
c
t e n t s a t c e l l p h
e s h
(t h e n u m o f c
t e n t S u b s c r i b e d ) *1 Subscriber ratio: the number of content subscribers per cell phone shop visitors (Unique) *2 Content subscribed: the number of subscribed contents per
Mu s i c
We a t h e r i n f
ma t i
O t h e r s
H e a l t h c a r e
e l a t e d i n f
ma t i
34
Mu s i c 3 9 % H e a l t h c a r e
e l a t e d i n f
ma t i
1 3 % We a t h e r i n f
ma t i
1 2 % B
s & C
c s 9 % Ma p s & N a v i g a t i
6 % D e c
l a t i
e
i l 4 % F
t u n e
e l l i n g 3 % O t h e r s 1 4 %
MT I mo n t h l y p a y i n g s u b s c r i b e r s
( A s t h e e n d
J u n e , 2 1 5 )
B
s & C
c s F
t u n e
e l l i n g
D e c
l a t i
e
i l
Ma p s & N a v i g a t i
G e t t y I ma g e s
M a j
S e r v i c e s
t e n t D i s t r i b u t i
B u s i n e s s
i n e
p
r
c
t e n t s s e r v i c e s p r
i d e d ma i n l y mo t h
a i d
Mu s i c V i d e
B
s & C
c s Ma p s & N a v i g a t i
H e a l t h c a r e
e l a t e d i n f
ma t i
O t h e r s R e c i p e
35
V i d e
2 7 % Mu s i c 1 7 % Ma p s & N a v i g a t i
1 1 % B
s & C
c s 4 % H e a l t h c a r e
e l a t e d i n f
ma t i
3 % D e c
l a t i
e
i l 3 % R e c i p e 2 % O t h e r s 3 2 %
T
a l n u mb e r
n e w p a y i n g s u b s c r i b e r s b y c a t e g
i e s (O c t
e r , 2 1 4 ‒J u n e , 2 1 5 )
※O t h e r c
a n i e s ’ c
t e n t p i c t u r e s a r e
l y i ma g e s . T h e s e a r e d i f f e r s f r
h e i r a c t u a l s e r v i c e s .
M a j
S e r v i c e s
i r t u a l A f f i l i a t e B u s i n e s s
t h e r c
a n i e s ’ c
t e n t s e r v i c e s p r
e d a t mo b i l e p h
e s h
s
V i d e
r k e t , I n c . ( O u r a f f i l i a t e d C
a n y )
B t
Payment of monthly Subscriber fees
¥
ⅰ ⅱ
36
B u s i n e s s M
e l
t e n t D i s t r i b u t i
B u s i n e s s
t e n t P r
i d e r
MT I S u b s c r i b e r s C e l l p h
e s h
S t
k
y p e b u s i n e s s N u m o f mo n t h l y p a y i n g s u b s c r i b e r s × A R P U = S a l e s
A f f i l i a t e F e e
S a l e s P r
t i
e x p e r t i s e S a l e s p r
t i
E x p e r t i s e F
c
t e n t s e r v i c e
B t
MT I
Content sales promotion
(commission)
Commission
ⅰ ¥ ¥ ⅱ
37
B u s i n e s s M
e l
i r t u a l A f f i l i a t e B u s i n e s s
u b s c r i b e r s
Cellphone shop
F l
t y p e b u s i n e s s N u m o f n e w s u b s c r i b e r s × R e v e n u e b y c
s s i
= S a l e s
( Other companies’ content )
Affiliate Fee Affiliate Fee
Request for sales promotion Sales promotion expertise for content services C
a n y C C
a n y B C
a n y A
Content Providers
Request for sales promotion
+ -
R e v e n u e b y mo n t h l y S u b s c r i p t i
f e e s F r
s e r s
・・・
A f f i l i a t e f e e t
e l l p h
e s h
2 3 ・・・・・・・・・・・・ ・・・・・・・・・・・・
38
P r
i t a n d L
s M
e l
t e n t D i s t r i b u t i
B u s i n e s s
u b s c r i p t i
a n d s t a r t
b i l l i n g
R e v e n u e E x p e n s e s
G
n g p r
i t a b l e
Mo n t h
s i g n u p
X mo n t h s (Simulate image)
+ -
A f f i l i a t e f e e f r
O t h e r ( c l i e n t ) c
a n i e s A f f i l i a t e f e e t
e l l p h
e s h
39
P r
i t a n d L
s M
e l
i r t u a l A f f i l i a t e B u s i n e s s
e v e n u e s E x p e n s e s
D i f f e r e n c e = R e v e n u e b y c
s s i
S u b s c r i p t i
a n d s t a r t
b i l l i n g Mo n t h
s i g n u p
Content Distribution Business ・M T I c
t e n t
Non‐virtual Affiliate Business ・T h e t h i r d p a r t y c
t e n t
A
C
a n y
B
C
a n y
C
C
a n y
40
C e l l p h
e s h
c u p a n c y r a t e U
P !
S a l e s
f i c e s
C e l l p h
e s h
s
C u s t
r s
E n h a n c e me n t i n t h e N
i r t u a l A f f i l i a t e B u s i n e s s
E s t a b l i s h me n t
s a l e s
f i c e s a c r
s J a p a n
S u b s c r i b e r r a t e U P !
I n c r e a s e t h e n u mb e r
n e w s u b s c r i b e r s !
E f f e c t i v e
b u s i n e s s e s P r
i d i n g mo r e f i n e
u n e d s u p p
t f
t h e s a l e s a c t i v i t i e s
c e l l p h
e s h
s
P r
t e N
i r t u a l A f f i l i a t e s
S a l e s F
c e
I n t r
u c e c
t e n t s T
e a n e w s u b s c r i b e r
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〈Coantact us〉 Investor Relations Department TEL: +81-3-5333-6323 FAX: +81-3-3320-0189 MAIL: ir@mti.co.jp www.mti.co.jp
This report contains forward-looking statements on business performance based on the judgments, assumptions, and beliefs
the forecasts, latent risks or various other factors. In addition, risk and uncertainty factors include unpredictable elements that could arise from future events.
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