f or your Biz @brandingbybrittany Welcome Briefly introduce - PowerPoint PPT Presentation
Building a BRAND BOARD f or your Biz @brandingbybrittany Welcome Briefly introduce yourself and your business. Tell us what you hope to get out of this workshop. Housekee p ing 1. Its OK to not know all the answers 2. Keep it experimental,
SERIF Slab Serif Bold | Solid | Trendy | Friendly Traditional | Sophisticated | Reliable | Formal Script Elegant | Classic | Sophisticated | Stylish
SERIF Slab Serif Bold | Solid | Trendy | Friendly Traditional | Sophisticated | Reliable | Formal Script SANS-SERIF Modern | Clean | Geometric | Universal Elegant | Classic | Sophisticated | Stylish
Font p airing Do’s and Dont’s
CHOOSE com p limen t ary f onts
MIX SERIF and san-serif fonts
ESTABLISH Visual Hierarchy
AVOID PAIRING FONTS THAT ARE TOO SIMILAR
Create Contrast
Use fonts from the same family
DON’T use too many fonts
Brand Board Putting it all together
“ Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?” - P aula Scher
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