Financial services for inclusive platform economies in Africa
March 2019
Financial services for inclusive platform economies in Africa - - PowerPoint PPT Presentation
Financial services for inclusive platform economies in Africa March 2019 About insight2impact Launched in 2015, insight2impact is a global resource centre jointly hosted by Cenfri and FinMark Trust that harnesses the power of data to advance
Financial services for inclusive platform economies in Africa
March 2019
About insight2impact
insight2impact initiatives to achieve impact:
insights
and analysis
new measurement frameworks
Measurement Data quality Open data portal Client research Application Lab
Launched in 2015, insight2impact is a global resource centre jointly hosted by Cenfri and FinMark Trust that harnesses the power of data to advance financial-sector development and generate better financial inclusion and welfare outcomes.
Deepening measurement in financial inclusion Advancing survey and geospatial data for financial inclusion Enabling access to pioneering client data and research Partnering to advance the use of client data and bring innovations to market Improving relevance and quality of client data and research for financial service providers
As platform ecosystems evolve, so should the financial services that serve them
JP Morgan Chase: 1.6% of accounts in the US Research ICT Africa: 1% of adult population in Africa*
JP Morgan Chase Institute (2018) “The Online Platform Economy in 2018”. Research ICT Africa (2017), “What is the state of microwork in Africa? A view from seven countries.” * Aggregated across Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania and UgandaA multi-sided digital platform (MSP) is a company or organisation that derives value primarily from enabling and facilitating observable, direct interactions between two or more distinct groups of users affiliated with the platform.
9 12 14 19 29 35 49 64 81 101 132 195 249 268 50 100 150 200 250 300 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Internet usage (% of population) in our focus countries Platforms active in 2018, cumulatively displayed by year of launch Insurtechs active in 2018 in Africa, Asia and Latin America Financial inclusion (% of adult population) in our focus countriesThe rise of Africa’s digital platforms and growth in financial technology
Fintech industry to contribute $150 billion to SSA economy by 2022, according to FSDA
What makes Africa’s digital platforms different?
Informal sector dominant
The landscape of Africa’s digital platforms
Online shopping and freelancing platforms most prevalent 91 75 53 37 27 26
Online shopping the most prevalent type of digital platform in Africa, followed closely by freelancing
Africa USA Europe Other
Large proportion of Africa's digital platforms are homegrown
222 22
97% of online shopping
platforms in focus countries
16% of freelance platforms
Africa, Europe or the USA
19
14
South Africa Nigeria Ghana Kenya China Uganda Botswana Zimbabwe Tanzania Rwanda Zambia Mozambique 5 10 15 20 25 30 35 40 45 50 25 35 45 55 65 75 85
Used internet for online shopping or to pay bills (% of population) Made or received digital payments in the past year (% of population)
Digital payments in the e-commerce market
Africa’s B2C e-commerce market valued at US$ 5.7 billion (0.5% of GDP in 2017)
Sources: UNCTAD (2018), World Bank Global Findex (2017)41% 30% 40% 80% 21% 7% 38% 75% 29% 18% 18% 9% 100% 41% 36% 22%
Cash Bank transfer Mobile payments Card PayPal Digital wallet
Consumer payment methods utilised by % of platforms Provider payment methods utilised by % of platforms Accessed by % of adult population in focus countriesAfrica’s digital platforms accept a variety of payment methods
Opportunities to close financial barriers to platform usage
Financial services distributed by Africa’s digital platforms
10 20 30 40 50 60 All Online shopping (only goods) e-hailing Logistics/courier Freelance Rental Other Online Shopping (only restaurants)Digital wallet Insurance Credit Savings
Partnerships between digital platforms and financial service providers enable distribution
Sub-Saharan Africa (SSA) Asia
Incentives for digital platforms and financial service providers to partner
Leverage platforms’ scale Cost effective distribution Lean on network data Build trust through brand association
How to find us
Get involved. Contact us. i2ifacility.org
@i2ifacility /insight2impact /insight2impact /i2ifacility
Chernay Johnson (Engagement Manager) chernay@i2ifacility.org Matthew Dunn (Senior Researcher) matthewd@i2ifacility.org