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Finding the Right Target Audience Defining the Right Audience - - PowerPoint PPT Presentation
Finding the Right Target Audience Defining the Right Audience - - PowerPoint PPT Presentation
Finding the Right Target Audience Defining the Right Audience Right Visitors Right Time Right Destination Panel Discussion & Q+A INTRODUCTIONS WHO ARE YOU? Defining the Right Audience PATA 2019 Finding the Click to edit
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Right Visitors Right Time Right Destination
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Panel Discussion & Q+A
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INTRODUCTIONS
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WHO ARE YOU?
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Defining the Right Audience
PATA 2019
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Finding the Balance
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Finding the Balance
Visitors Product
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Finding the Balance
Arrivals Spend
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Finding the Balance
Size Scope
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Finding the Balance
Dispersal Proven
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Finding the Balance
Reach Effectively
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Finding the Balance
Preserve Expansion
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Finding the Balance
Investment Return
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Finding the Balance
International Domestic
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Finding the Balance
Seasonality
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Finding the Balance
DNA Match
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Finding the Balance
Stakeholders
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It’s a Target…
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TARGET AUDIENCE
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TARGET AUDIENCE
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TARGET AUDIENCE
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DESTINATION FOCUS:
RWANDA
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REMEMBERING THE PAST
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THE CALL OF RWANDA
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A SUSTAINABLE SYSTEM
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A SUSTAINABLE SYSTEM
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DISPERSAL
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A SUSTAINABLE SYSTEM UMUGANDA DAY
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DESTINATION FOCUS:
RWANDA
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Panel Discussion
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Defining the Right Audience
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Q+A
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