Flavoured Tobacco Products: Overview of International Developments - - PowerPoint PPT Presentation

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Flavoured Tobacco Products: Overview of International Developments - - PowerPoint PPT Presentation

Prohibitions/Restrictions on Flavoured Tobacco Products: Overview of International Developments Rob Cunningham UICC World Cancer Congress August 29, 2012, Montreal, Canada Should tobacco companies have the unrestricted ability to add


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Rob Cunningham UICC World Cancer Congress

August 29, 2012, Montreal, Canada

Prohibitions/Restrictions on Flavoured Tobacco Products: Overview of International Developments

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Should tobacco companies have the unrestricted ability to add chocolate, sugar, licorice, cherry, vanilla and other flavours to an addictive, poisonous product? NO – Of course not.

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Philippines

Sunny Peach Sweet Melon Orange

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Cambodia

Lemon Mint Vanilla Cherry Little Cigars Vanilla Little Cigars

Note: All products on this page were purchased in Cambodia in 2010. The package

  • f Lemon Mint cigarettes has a Switzerland health warning. The Black Vanilla

package has a Luxembourg health warning.

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United States

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Embalagens + aditivos

Brazil

Source: Paula Johns

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Germany

Pina Colada Cuba Libre Mojito Tequila Sunrise Mango

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Austria France Belgium France Switzerland Switzerland

Note: Chocolate flavour has been renamed Finest flavour

Israel

Note: Special flavour reportedly contains vanilla and caramel flavours

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Russia – Superslims Cigarettes

Muscat Double apple Ocean breeze

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Hong Kong Hong Kong Poland Russia

Orange Vanilla Vogue Arôme

Switzerland

Mango

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Front: Cabin Roast Blend For rich coffee break Back: Cabin Roast Blend Rich and roast aroma adds quality to your precious moments. Enjoy a special coffee break moment with Cabin

Japan

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Menthol

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Kreteks (clove flavoured)

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Water Pipe Tobacco

apple peach pistachio tropicana mandarin

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Smokeless tobacco

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Little Cigars

Grape Watermelon Sugarillos

U.S. U.S. U.S.

Cherry

Romania

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Germany – Little Cigars

Cherry Vanilla Peach

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Blunt wraps

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Cigarette rolling papers

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Canada-VitaCig

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Other products

  • roll-your-own tobacco
  • bidis (but not so much in India)
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Legislative Response

  • Australia: ban distinctive fruity, candy

flavours in cigarettes

  • U.S.: ban characterizing flavours in

cigarettes, rolling tobacco, papers

  • Canada: ban all flavours in cigarettes,

little cigars, blunt wraps

  • each exempt menthol
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Canada- Little Cigars

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Canada – Little Cigars

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Canada- Little Cigars

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Prime Minister Harper, September 17, 2008

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Health Minister Leona Aglukkaq 2009

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300 Jobs at Risk Rothmans in Quebec City SURVIVAL THREATENED

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ITGA ad,The Hill Times

  • Oct. 19, 2009, (Ottawa)

ad, Roll Call, July 23, 2009 (Washington, D.C. )

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Canadian Senate Committee hearings: Lawyer Debra Steger for Philip Morris claiming that Bill C-32 violated international trade agreements

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Prime Time

peach, rum, raspberry

Prime Time Plus

peach, rum, cherry

cigarillos before Bill C-32 “cigars” after Bill C-32

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US-style cigarettes with burley still sold in Canada with flavours ban

Note: All packages purchased November 10-12, 2010. Marlboro special Performance Edition pack purchased in Oct. 2010.

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New York City

  • ban characterizing flavours in all

tobacco products

  • exemption for menthol, mint, clove
  • exemption allowing flavoured

products to be sold in specialty tobacconists

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Brazil

  • ban flavours in all tobacco products
  • world precedent setting ban on

menthol cigarettes

  • exemption for sugars to replace

sugars lost during curing process

  • ban on almost all other additives
  • Effective September 2013
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Brazil – public hearings (Brasilia)

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Anúncios publicados nos 3 principais jornais do Brasil – valor estimado > 1 milhão reais

Source: Paula Johns

Brazil

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Brazil

Source: Paula Johns

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Brazil

Source: Paula John

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Menthol

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European Union

Consultation Paper

  • n revisions to

EU Directive, October 2010

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  • Art. 9, 10 Guidelines

Section 3.1.2.1

Regulating ingredients aimed at reducing tobacco product attractiveness can contribute to reducing the prevalence of tobacco use and dependence among new and continuing users.

Section 3.1.2.2(i)

Parties should regulate, by prohibiting or restricting, ingredients that may be used to increase palatability in tobacco products.

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  • Art. 9, 10 Guidelines

Guidelines - prohibiting additives:

  • colouring properties (some exceptions)
  • stimulants, eg caffeine, taurine
  • associated with health (eg vitamins, amino

acids, fruits and vegetables)

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US clove cigarettes

  • Indonesia filed WTO challenge to US ban
  • n cigarettes with characterizing flavours,

including cloves, but not menthol

  • Held flavours ban justified as a health

measure

  • But exempting menthol but not cloves

discriminated against Indonesia

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Conclusion

  • Flavours increasingly appearing as a

marketing strategy

  • Growing international regulation
  • Passes industry scream test
  • Further regulatory action needed

and anticipated

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Thank you