From Saving the Princess to From Saving the Princess to Saving the - - PowerPoint PPT Presentation

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From Saving the Princess to From Saving the Princess to Saving the - - PowerPoint PPT Presentation

Apr 11, 2024 1.07k likes •1.52k views

From Saving the Princess to From Saving the Princess to Saving the Cow Saving the Cow Content Lessons from MMOs to Facebook Games Content Lessons from MMOs to Facebook Games Anne Toole The Write Toole Writer/Narrative Designer Who am I?

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From Saving the Princess to From Saving the Princess to Saving the Cow Saving the Cow

Content Lessons from MMOs to Facebook Games Content Lessons from MMOs to Facebook Games

Anne Toole The Write Toole Writer/Narrative Designer

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Who am I?

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Overview

 Why Story?  What is Story?  What Facebook can learn from MMOs  Story is Everywhere  Variety, Variety, Variety  You always need more story than you think you do  Instance Character  Monetizing Story  What MMOs can learn from Facebook  Creating connections in 140 characters or less  Connect Visually with NPCs  Asynchronous Storyplay  Put story where the choice is  Where the heart is

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c

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Why?

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Provides context and meaning Motivates players Draws in different types of players Stirs emotions Guides player experience Creates illusion of a bigger world, more options

Why Story?

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A series of interesting choices How we explain ourselves to ourselves One part plot, one part heart ≠ plot ≠ quests ≠ text A series of interesting events, causally related to each other

What is Story?

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  • 1. Story is everywhere

Gameplay Art Rewards Collectibles Virals Quests

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Rewards tied to story

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Collectibles tied to story

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Viral posts tied to story

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Once upon a time...

Save the Princess

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Save the Princess Princess Stillpine, WOW Princess Scarlet, SCARLET LEGACY Princess from “A Stolen Princess,” AGE OF CONAN

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Save the Princess Cow

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  • 2. Variety, variety, variety

Motivation – Growth, Heroism, Revenge, Supplication Quest Type – Kill/Collect, Farm Target/Giver – Murlocs, Princess, Cow, Mail Tools – Zappers, Silt Hut Difficulty – Number of goals/length Rewards – Gold, Energy, Collectibles, Story

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Motivation: Building up in Frontierville

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Motivation: Building up your ESPN Sports Bar

  • 1. To be the greatest
  • 2. To make a place for your friends
  • 3. To bring back sports fans
  • 4. To show up Blake
  • 5. To get Elena back
  • 6. To be the greatest
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Twists & Turns?

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  • 3. One Story Isn't Enough

Include episodic storylines as well as main story Aim for each quest to move the story forward Make way for twists & turns Offer a quest log

(Or, You always need more story than you think you do)

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  • 4. Instant Character

20-30% play alone, without friends

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Amdir LORD OF THE RINGS ONLINE

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Cyrus Drake, WIZARD 101

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“Persistent” Characters

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Spouse, Frontierville

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Elena, ESPN Sports Bar

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  • 5. Monetizing Story
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Monetization of story symbols

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  • 1. Less is More

(Or, Creating NPCs in 140 characters or less)

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  • 2. Connect Visually with NPCs
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  • 3. Asynchronous Storyplay

(Or, the Lost Power of the Mailbox)

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  • 4. Conspicuous Consumption

(Or, Put Story where the Choice is)

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On the avatar

The Miser Blameless

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Review

 Why Story?  What is Story?  What Facebook can learn from MMOs  Story is Everywhere  Variety, Variety, Variety  You always need more story than you think you do  Instance Character  Monetizing Story  What MMOs can learn from Facebook  Creating connections in 140 characters or less  Connect visually with NPCs  Asynchronous Storyplay  Put story where the choice is  Where the heart is

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Care

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Anne Toole

Writer, Narrative Designer, Story Consultant Http://writingiswriting.wordpress.com West Hollywood, California, USA thewritetoole@gmail.com Twitter: @amely Skype: anne.toole US Phone: (310) 659-3031 Mobile phone while in Europe: +33 6 24 45 41 05