Fundraising and Sponsorship 2019 Season You Have A Team - You Need - - PowerPoint PPT Presentation

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Fundraising and Sponsorship 2019 Season You Have A Team - You Need - - PowerPoint PPT Presentation

Fundraising and Sponsorship 2019 Season You Have A Team - You Need a Budget FIRST teams need money! Event Registration Fees (Regionals and Championship) Off-Season Event Fees Robot Fabrication Branding and Marketing


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2019 Season

Fundraising and Sponsorship

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You Have A Team - You Need a Budget

  • FIRST teams need money!

○ Event Registration Fees (Regionals and Championship) ○ Off-Season Event Fees ○ Robot Fabrication ○ Branding and Marketing ○ Transportation ○ Hotels ○ Food! Remember – start early! No one will want to fundraise during build season!

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Sponsorships

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Step 1 - Finding Potential Sponsors

  • Anyone can sponsor a FIRST Team
  • Potential donors are everywhere

○ Local businesses and retailers ○ Parents’ employers (and friends!) ○ Technology companies ○ Any major employer, regardless of trade

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If they don't respond

  • What to do if a company doesn’t respond

○ After 3-4 business days, re-contact the company ○ Send an email or call the representative ■ Offer to answer any questions ■ Give them more info about sponsorship benefits ■ Always thank them for their time and interest You don’t want to pester a company, but you don’t want them to forget about you either

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  • Prepare a sponsorship presentation
  • Prepare print materials such as brochures and business cards to

give to potential sponsors ○ Print materials such as brochures should highlight ■ Who you are ■ What you do ■ How their money will be used ■ Any other important information

  • Have a professional team contact not related to any one student

○ Our team uses contact@edinarobotics.com

Step 2 - Preparing Your Marketing Materials

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  • Practice your presentation

○ Send a small group to represent the team (3-4 people) ○ Wear your team uniform ○ Talk about ■ Your team ■ Why you need their sponsorship ■ What’s in it for them, as a sponsor ■ Other fundraising you’ve done, and the results ■ Maybe mention names of other team sponsors

  • Remember

○ Eye contact ○ Stay organized ○ Be clear and concise ○ Be yourself

Step 2 - Preparing Your Marketing Materials

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Step 3 - Making contact

  • Request meeting with the representative who has responsibility for

community outreach or handles community sponsorships ○ Call (if you have contact) ○ Email ○ Face-to-face

  • If the executive can’t meet with you immediately, make sure you

mail or drop off the information packet and your contact information for follow-up

  • Always offer a presentation and robot demo
  • Contact a large number of diverse companies
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Step 4 - follow up

  • 1 day after your meeting follow up

○ Send an email thanking them ■ Ask when you would be able to do a robot demo ■ Offer to have them come to competitions or other events ■ Offer to answer any questions

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Step 5 - Thank and Reward

  • Display their logo dependent on sponsorship level (pit signs, robot,

website, social media, etc.) Ask for EPS file of logo

  • Gift baskets (team shirts, pictures, buttons, etc.)
  • Build a relationship

○ Keep them updated on your progress ○ Offer to present to their employees at corporate events

  • Represent them well – mention them by name when interviewed by

the media

  • Sponsors on-board by December should be entered into your

team’s FIRST dashboard the main contact. This information is used in the FIRST Program Books distributed at competitions.

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Step 6 - Engage

  • Maintain an ongoing dialog with your sponsors

○ Ask if your team can attend company events and bring a robot ○ Join them for community service events ○ Invite sponsors to your team’s outreach events

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In Kind Donations

  • Not all sponsorships involve money! Sponsors can also:

○ Supply mentors and volunteers ○ Offer workspace and storage ○ Supply materials and equipment ○ Donate food ○ Offer a discount on needed materials and items Often, businesses are happy to offer “in-kind” goods and services. Add up the value of their donations to determine sponsorship level.

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Fundraising

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Fundraisers

  • Car washes
  • Open House
  • Rummage/Garage sale
  • Collecting recyclables
  • Bagging groceries for tips
  • Restaurant fundraising nights (Chipotle, Noodles, etc.)
  • Get creative!
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Websites and Social Media

  • Websites can be an effective way to

○ Communicate ○ Advertise ○ Show sponsors how much your team appreciates their support

  • Social Media:

○ Facebook ○ Twitter ○ Instagram ○ Snapchat ○ YouTube

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Sponsorship Levels

Here’s the body text

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Sponsorship Levels

Here’s the body text

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Overall Do’s and Don’ts

  • Do

○ Stay organized ○ Be professional (and gracious) ○ Ask many companies ○ Use your website ○ Represent FIRST well

  • Don’t

○ Get discouraged ○ Pester companies ○ Lose information ○ Think little work will be highly rewarded

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Contact Us & Questions?

  • Contact The Green Machine: https://edinarobotics.com/contact/
  • Facebook: Team 1816 The Green Machine
  • Twitter: @FIRSTteam1816
  • Other resources

○ https://www.firstinspires.org/resource-library/fundraising-toolkit ■ Comprehensive overview of how to raise funds

  • Primarily for FRC
  • Also includes FTC materials