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Game Development Essentials: An Introduction Third Edition Chapter - - PowerPoint PPT Presentation
Game Development Essentials: An Introduction Third Edition Chapter - - PowerPoint PPT Presentation
Game Development Essentials: An Introduction Third Edition Chapter 4 Player Elements who plays and why? Key Chapter Questions What motivates people to play games, and how does this affect the types of games that are developed? What is
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Key Chapter Questions
■ What motivates people to play games, and how does this affect the types of games that are developed? ■ What is the difference between geographics, demographics, and psychographics? ■ How has the player market changed over time? ■ What is the difference between the United States and other geographic markets such as South Korea, Japan, China, and Germany? ■ What are the different generations of players in the United States?
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Player Motivation
Social Interaction
Nintendo
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Player Motivation
Physical Seclusion
iStock Photo
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Player Motivation
Competition
Mortal Kombat vs. DC Universe
Midway Games
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Player Motivation
Knowledge
Brainiversity 2
3 Blokes Studios
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Player Motivation
Mastery
Guitar Hero III
Midway Games
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Player Motivation
Escapism
Borderlands
Take- Two Interactive
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Player Motivation
Addiction
Playwize Poker & Casino
505 Games
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Geographics
China South Korea Japan Germany
JN JN JN JN
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Psychographics
VALS Psychotypes
Diagram by Per Olin
The VALS survey analyzes consumers based on psychographic dimensions related to motivation and resources.
(Source: Strategic Business Insights.)
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Psychographics
Myers-Briggs Type Indicator (MBTI)
Diagram by Per Olin
Preferences on each scale of the MBTI instrument combine to yield a four-letter psychological type [e.g., ISFJ, ENTP].
(Source: Myers & Briggs Foundation, Inc.)
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Demographics
Gender
Getty Images jn2k108 (Photobucket)
Early personal computer gaming was dominated by boys (left), but adult women gamers (including the Frag Dolls, right) now outnumber male gamers ages 6-17.
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Demographics
Generation
Diagram by Per Olin
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Demographics
Generation
Boom Generation (Born 1943-1961) The Journey to Wild Divine
Magi Tam
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Demographics
Generation
Generation X (Born 1962-1981) Lara Croft Gordon Freeman
Eidos Valve
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Demographics
Generation
Milennial Generation (Born 1982-2002) Call of Duty: Modern Warfare 2 Puzzle Pirates
Activision Three Rings Design, Inc.
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Demographics
Rating
Fable II
Reprinted with permission from Microsoft Corporation
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