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How Running a WordPress Design Agency Allowed Me to Follow My Dreams of Becoming a Musician

Photo by Mike Mayhue

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About Rabell Creative

Fo Founders:

• Laura R

Rabell – Chief C Creativity O Officer ( (that’s ’s m me!)

• E.J

.J. R . Rabell, J , Jr. . – Chief F Financial O Officer What W We D Do: : WordPress web design & digital marketing

introduction

Laying the Foundation

• Google D

Domains – Domain N Name $ $15/year

• G S

Suite B Basic ( (email) – $5/ $5/mo mo/u /user

• Microsoft O

Office P Personal – $7/ $7/mo mo (In Includes u unlimited O OneDrive f file s storage)

• Wa

Wave – Free A Accounting S Software w w/In Invoice F Features

• Hu

HubSp Spot – Free C CRM ( (& email t templates!) !)

• Ma

MailChimp – Free E Email M Mailing L List S Software

• La

LastP tPass – Password M Management ( (must h have!) !)

• Adobe C

Creative C Cloud - $50/ $50/month th

How to Get Clients

• Social M

Media ( (existing f friends, f , family, c , contacts)

• Build y

your p portfolio

• Do G

Good W Work

• Un

Under-promise & & o

• ver-de

deliver

• Actually c

care a about p people ( (be a a g good l listener)

• Solve t

their p problems

• Encourage “d

“do i it y yourself-er ers”… you a are l looking f for clients w who a are b busy & & s see t the v value i in h hiring a an e expert

• Too m

much spam i in t the in industry

• Fo

Focus on c centers o

• f

in influen ence

• Add v

value

• Cultivate a

a r reputation f for doing w what y you s say y you’r ’re go gonna do do

WordPress Process

• Si

SiteGr Ground Hosting, $ , $4 - $35/ $35/mo mo

• Genesis +

+ St StudioPr Press Pro P Plus P Package - $499 $499

• Beaver B

Builder P Pro P Plugin - $200/ $200/year ar

• with the Genesis Dambuster plugin

Find a a p process t that w works f for y you a and s stick t to i it!

WordPress Time Savers

• Never d

do a anything w without a a r recent b backup

• Backup your backups
• Daily backups? Great! But you also don’t want to

lose all of the work you just did today.

• On

One-Cli Click k vs. M . Manual In Installation

• Zip

Zip your f favorite p plugins a and u upload on

• nce to

to FT FTP

• Im

Import T Theme D Demo D Data

• Widget Im

Importer & & E Exporter

Favorite Plugins

• SG O

Optimizer ( (Si SiteGr Ground)

• Yo

Yoast SEO o

• r A

All-in in-On One-SEO P Pack

• Genesis S

Simple E Edits ( (and a all t the G Genesis p plugins)

• Ge

Genesis Da Damb mbuster

• Po

Pods - Custom C Content T Types a and F Fields

• Simple S

Social Ic Icons

• Simple 3

301 R Redirects

Favorite Plugins

• WP

WPFor

• rms (f

(free)

• Gravity F

Forms ( (premium)

• Use A

Any Font ( (or u use F Font S Squirrel we webfont ge generator)

• Ev

Event t Ca Cale lendar (by M Modern T Tribe o

• r Time.l

.ly)

• Calls t

to A Action: : Su Sumo moMe or

• r Op

Opti tinMonst ster

• Better S

Search R Replace

• Page L

Links T To

Favorite Plugins

• AM

AMR Sh Shortcode Any W Widget

• Coming S

Soon

• Widget Im

Importer a and E Exporter

• WD In

Instagram F Feed

• Wo

WooCommerce

First Client Meeting & Getting Started

• You a

are r running t the m meeting

• Prepare a

a m meeting a agenda ( (use a a t template)

• Give c

client a a c checklist ( (another t template!) o

• f w

what i items & & information y you n need f from t them

• Ask l

lots o

• f q

questions b before m making r recommendations

• Agree o
• n a

a t timeline & & m meeting s schedule

• Create t

the f first d draft o

• f t

the s site c content o

• utline

Working with Clients

Listen & & r respond w with e empathy. Be t transparent w with p

• pricing. W

. What’s ’s i included & & w what’s ’s n not. Be t trustworthy & & r reliable. .

• 24 hour response time
• Quick turnaround
• Under-promise, over-deliver.
• Apologize if you make a mistake. Do whatever you can

to make things right.

Working with Clients

Define y your b boundaries!

• Designers d

design c content; t ; they d don’t ’t c create i it. .

• Base a

all t timelines a around “ “af after client d delivers al all content.” .”

• Spell o
• ut y

your p process i in d detail.

• 3 r

rounds o

• f c

changes

• 30 d

days o

• f f

free e edits & & t tech s support a after l launch

• “No p

problem! W We c can j just t track o

• ur t

time & & b bill h hourly f for t that.” .”

• Track t

time i in 1 15 m minute i increments m minimum

Time Management

• To

Toodledo (free t to d do l list s software)

• Eat t

the f

• frog. (

. (Do t the m most i important t thing f first!)

• Don’t

’t g get s stuck r responding t to i incoming e

• emails. R

. Rarely i is the m most r recent e email t the m most i important t task f for y you t to be w working o

• n.
• I’d

I’d r rather w work o

• n a

a s site f for 1 1-2 h hours e every d day i instead

• f p

pulling a all-nighters a at l launch t time.

Website Wrap-Up Checklist

• Double c

check m mobile s site

• Ena

Enable le cache/site s speed p plugin(s)

• Configure S

SEO p plugin

• In

Install G Google A Analytics

• Verify s

site i in G Google S Search C Console & & s submit index.x .xml

• Vi

Video

• sc

screen eensh share tutorial(s) o

• n h

how t to m make b basic e edits

• Backup t

the s

• site. T

. Then b backup y your b backup s somewhere e else.

• Deliver d

document w with a all p passwords & & s site a access

Consider Recurring Revenue Opportunities

• Search E

Engine O Optimization ( (organic, u , unpaid r results)

• Search E

Engine A Advertising ( (Google Ad Adwords & s similar)

• Web H

Hosting

• Proactive W

Website M Maintenance m monthly p plans

• Social M

Media M Management/Consulting

• Social M

Media A Advertising

• Other p

products & & s services

Checklist – Items You Need from Client

Lo Login n In Information: §Domain Name & Login §Website Hosting Login §Current WordPress or website login §Google account (for analytics/search console) §Other 3rd party software we are integrating with the site §Email Marketing §Event Calendar §Social Media… etc.

Checklist – Items You Need from Client

• 3 S

Sites Y You L Like o

• r D

Dislike w with a a B Brief M Mention o

• f Wh

Why

• Lo

Logo (. (.ai ai, .e , .eps, . , .pn png, .j , .jpeg fi filetypes preferred, i , in t that o

• rder)
• Branding s

style g guide o

• r a

any r related i information o

• r e

examples

• f f

fonts, c , colors a and b brand

• Photos &

& V Videos ( (original h highest q quality f files; s ; send l large files u using www.w .wetransfer.c .com if n needed)

• Approve F

First D Draft o

• f S

Site O Outline

• Send F

Final W Website C Content & & C Copy

Additional Resources

The 4 4-Hour W Workweek by T Tim Fe Ferriss 10 M Mistakes Y You’r ’re M Making with C Clients T That C Cost Y You: : (p (podcast) ) seanwes.c .com/1 /122 Automating W When Y You C Can’t ’t A Afford t to H Hire Yet: : (p (podcast) ) seanwes.c .com/1 /193 The B Big L Leap: C : Conquer Y Your H Hidden F Fear a and T Take L Life t to the N Next Le Level by G Gay H Hendricks

Additional Resources

New Y Year, N , New L Life b by T Tony R Robbins (Y (YouTube vi vide deo) https:/ ://youtu.b .be/sIH IHmty265Us Regret M Minimization F Framework, , Jeff B Bezos (YouTube v video) https:/ ://youtu.b .be/jwG_q _qR6XmDQ

“You can only grow if you’re willing to feel awkward and uncomfortable when you try something new.”

• Brain Tracy

Free M Music Do Download: Join m my e email l list a t at t www.l .laurarabell.c .com

Questions? Email: laura@rabellcreative.com Music: www.laurarabell.com Web Design: www.rabellcreative.com

@laurarabell