Global Lynda.com Bring exceptional learning materials to an - - PowerPoint PPT Presentation

▶

Aug 25, 2022 272 likes •548 views

Global Lynda.com Bring exceptional learning materials to an international audience. Lee Nau : www.leenau.com : @leenau Why me? Ive learned a lot on Lynda.com. And Ive done this work on the engineering side before: In a few languages

SLIDE 1

Global Lynda.com

Bring exceptional learning materials to an international audience.

Lee Nau : www.leenau.com : @leenau

SLIDE 2

Why me?

I’ve learned a lot on Lynda.com.

SLIDE 3

And I’ve done this work on the engineering side before:

SLIDE 4

In a few languages

Español Français Italiano Deutsch Português Nederlands Dansk Svensk Suomi Norsk Русский Magyar 日本語中文漢語 한국어 Türkçe Bahasa Indonesia Ελληνικά Polski Čeština Românăתירבע

SLIDE 5

Founded by Lynda Weinman & Bruce Heavin.
Offering online courses since 2002.
Course count: 4,182 (as of December 17, 2015).
Acquired by LinkedIn in 2015.

About

SLIDE 6

customers

Students
Professionals
Hobbyists
Companies
Educational Institutions

SLIDE 7

Huge library with thousands of courses.
Extremely high production quality.
Instruction available in the latest technologies.
Courses are comprehensive and progressive.

wins

SLIDE 8

Fierce competition, especially for programming courses.
High quality free resources are available elsewhere.
Video courses and subtitles are only available in

English, which limits a global audience.

challenges

SLIDE 9

Translate subtitles for the most popular courses in each

language.

Introduce non-English subtitles in four phases.
Allow users to switch language preference.
Potential later project: Reproduce popular courses

using local native speakers.

Global

SLIDE 10

Where we are today

English-only

SLIDE 11

Validation Phase (Phase 0)

Spanish Latin America, Spain, USA

SLIDE 12

Phase 1

French, German, Italian, Portuguese

Austria, Belgium, Brazil, France, Germany, Italy, Portugal, Switzerland, Africa

SLIDE 13

Phase 2

Chinese, Indonesian, Japanese, Korean, Malay

China, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan

SLIDE 14

Phase 3

Danish, Dutch, Finnish, Norwegian, Russian, Swedish

Belgium, Denmark, Finland, Netherlands, Norway, Russia, Sweden

SLIDE 15

Phase 4

Arabic, Greek, Hebrew, Thai, Turkish, Vietnamese

N. Africa, Arabian Pen., Greece, Cyprus, Israel, Thailand, Turkey, Vietnam

SLIDE 16

LinkedIn has 400 million users (as of October 30, 2015).
LinkedIn is available in 24 languages.
236 million LinkedIn users live in non-English-

speaking countries (59% of the total).

Lynda.com can leverage LinkedIn’s massive global reach

to engage more international customers.

Why this? Why now?

LinkedIn Reference: http://bit.ly/20hFrOE

SLIDE 17

Growth Targets

Lynda.com subscribers (October 2015): 4 million
12.7% annual growth rate projection:

Assuming LinkedIn’s 12.7% annual growth rate*: * Source: Calculated as CAGR (Q1 2009 - Q4 2015)

4 5 6 7 8 2015 2016 2017 2018 2019 2020

4 4.542 5.157 5.855 6.648 7.548

SLIDE 18

Competitors

SLIDE 19

Alexa Rankings

Rank 1145 1739 774 1926 1726 795 3377 3059 611

SLIDE 20

Mockups

Phase 1 (German)

SLIDE 21

SLIDE 22

SLIDE 23

SLIDE 24

SLIDE 25

SLIDE 26

Thank you